Overview
LeadFabric is an independent certified partner of major Marketing Automation Platforms and Martech solutions in the EMEA market. The company offers strategic enablement, consulting, and services for demand generation, ABM, sales engagement, and marketing automation platforms including Oracle Eloqua, Adobe Marketo, HubSpot, and Salesforce Pardot.
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In the news
- We are proud sponsors of the #CDOAwards in Belgium, where each year a Chief Data Officer is recognised for their achievements. As a member of the jury, one thing we always look for is how strongly a candidate focuses on the outcome of their innovation project. Not the technology itself, but the impact it delivers. That’s exactly the message of our latest video ad.
- Branded search for the main MAPs are down 35.6% for the last three months against the same months last year. (see doc for more details) Some of that is people asking LLMs such as ChatGPT instead of Google but I don’t think that’s the whole story. Most MAPs were built in the over-simplified MQL era to find sales one hand-raiser. B2B buys in groups now and you can’t write enough if-thens to run a buying group. So teams keep paying for tools they’ve stopped trusting because nobody’s sure what switching them off would break. I put
- Most B2B buyers have a preferred vendor before the buying process even starts. And most of them end up choosing it. After Forrester's B2B Forum EMEA in London, we look at what that means for marketing and sales teams, and how buyer insights can help: → Why understanding the buying group comes before picking up signals → How buyer questions shape AI visibility → Where preference is won, and how to measure it Read the full blog here: https://lnkd.in/eWuN7Vbv
- Our next ZEN Event in London is Fully Booked. Don't want to miss our next session? Make sure you pre register! See pre reg link in the comment section.
- Probably the most important news of the year for B2B Marketers. Check it out. https://lnkd.in/eusSX6Di
- One more week. If you're located in London and lying awake about your One more week. If you're located in London and lying awake about your sales pipeline, you won't want to miss this Japanese ZEN breakfast event. You're cordially invited!
- We’re delighted to welcome Mark Emmett to LeadFabric as Practice Lead: MAP & CRM Services. Mark brings over two decades of marketing automation and CRM experience, spanning Eloqua, Salesforce, Hubspot and broader marketing transformation across both client and agency teams. His career focuses on using buyer insights to fuel best in class strategy, people, and process development, underpinned by technology, data and AI for transformative results. Some of his achievements includes an Eloqua Markie Award for Best European Lead
- Sales and marketing both agree? That's great - but it's not enough anymore. At the end of this month, we're going to explain why and what you should be doing about it. It's a perfect opportunity to get ready for Q4, and an even better excuse to have a world-class authentic Japanese breakfast in London's original Japanese hotel. Interested? Check it out here: https://lnkd.in/eBjuBTkp
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