Overview
LeadFabric is an independent certified partner of major Marketing Automation Platforms and Martech solutions in the EMEA market. The company offers strategic enablement, consulting, and services for demand generation, ABM, sales engagement, and marketing automation platforms including Oracle Eloqua, Adobe Marketo, HubSpot, and Salesforce Pardot.
Key people
In the news
- We’re delighted to welcome Mark Emmett to LeadFabric as Practice Lead: MAP & CRM Services. Mark brings over two decades of marketing automation and CRM experience, spanning Eloqua, Salesforce, Hubspot and broader marketing transformation across both client and agency teams. His career focuses on using buyer insights to fuel best in class strategy, people, and process development, underpinned by technology, data and AI for transformative results. Some of his achievements includes an Eloqua Markie Award for Best European Lead
- Sales and marketing both agree? That's great - but it's not enough anymore. At the end of this month, we're going to explain why and what you should be doing about it. It's a perfect opportunity to get ready for Q4, and an even better excuse to have a world-class authentic Japanese breakfast in London's original Japanese hotel. Interested? Check it out here: https://lnkd.in/eBjuBTkp
- Q4 is just around the corner - do your figures look ready to end the year strong? Let's talk about what you can do right now to ensure success throughout Q4 and into 2027! 30 seats - 30 September - The Prince Akatoki, London Save your spot now: https://lnkd.in/eBjuBTkp
- 60% of the accounts that fit your ICP aren’t actively buying right now - yet plenty of Q4 plans still treat the entire market as if they are. Reaching more accounts is nothing to brag about anymore. You need to know which accounts are worth your attention, what signals matter, and when to act. That’s what we’ll be digging into on 30 September at our ZEN Session in London. You'll discover what’s changed in B2B buying, from larger buying groups and fragmented signals to the growing role of LLMs in how buyers research and shortlist
- If you're not Google, you don't have a storefront. If you're not mentioned by AI LLMs, you don't have any representation! The good news is that we wrote a blog just how you can get mentioned - check it out here: https://lnkd.in/eU89R7AV
- Are you marketing to the buying group - or just preaching to the choir? Most B2B marketing focuses on the person most likely to say yes. But deals often stall elsewhere: Finance, Legal, Procurement. A strong buying-group strategy doesn’t just win advocates. It anticipates the people who could block the deal and gives them the right proof early. As our founder puts it: "Reach was the reason to do this. Pre-emption is the reason it pays." Read the full blog 👇 https://lnkd.in/erkiZJhx #B2BMarketing #BuyingGroups #GTM #ABM
- Marketing spots a contact engaging with the pricing page and launches a re-engagement sequence. Sales is already three conversations deep with that person's colleague. The data was accurate. The picture behind it was incomplete. Signal detection has come a long way. What takes longer to build is the research that tells you what a signal means for a specific account and person. Our latest piece looks at what signal data does well, what has to come from somewhere else, and where to start if your signal programme isn't producing the
- We're #hiring a new B2B GTM & Campaign Engineer in Mechelen, Flemish Region. Apply today or share this post with your network.
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