Overview
Koen Witte is the founder and managing director of LeadFabric, which he started in October 2008. He is based in Bonheiden. He also founded ManagemInt in January 2006 and has sat on the advisory board of DemandCon International since January 2012.
Before LeadFabric, Witte was CMO of Bulldog Solutions Inc. from March 2006 to November 2008. He spent close to five years at Pervasive Software, first as director of marketing for Europe, the Middle East and Africa from August 2001, then from September 2004 as vice president of worldwide marketing and business development until March 2006. Earlier he was marketing director EMEA at Keyware from 2000 to 2001, marketing director at Tech Data from 1997 to 2000, and a business unit manager at Computer2000 from 1991 to 1997.
Witte studied at KU Leuven from 1985 to 1990, graduating as a commercial and managerial engineer in management informatics, and took a management certificate at INSEAD in 1999.
Career history
In the news
- Live from 6sense breakthrough....My latest Blog Post on LLMs.
- Have a look..
- Have a look..
- I'm not sure about you, but I've seen this movie before. When email removed the cost of a postage stamp, bad practices killed its effectiveness, and in Europe we got legislation that restricted it even further. The channel didn't fail. We overused it. It has happened many times since. Our partner Outreach has done sequencing the thoughtful way for years. But over the last year or so, plenty of AI-enabled cowboys have taken the same concept to market with far less care, and my inbox shows it: badly personalized invitations
- Last week we witnessed the launch of Phave, a brand new marketing automation solution built for the new playbook. This week, Adobe also shared some updates on their Marketo products. We took a closer look
- Oops. Fully booked: our event in London with our friends from Clay this coming Wednesday. Want to make sure you have a seat next time? Pre-register now.
- Super excited about this one. I caught up with Jon Miller, Marketo's co-founder, in the middle of our night, right after he launched his latest venture, Phave. Check out our chat! If you know the old revenue gen playbook is broken but you're still stuck with Eloqua, Marketo, Salesforce or HubSpot, you should look into this. #marketingautomation #ai #b2bmarketing
- If you know the old Revenue Generation playbook is broken but you're still stuck with Eloqua, Marketo, Salesforce or HubSpot, you should look into this new alternative. I'm super excited about this one. Yesterday I caught up with Jon Miller, Marketo's co-founder, in the middle of our night, right after he launched his latest venture, Phave. Check out our chat to see what Phave is all about! #marketingautomation #ai #b2bmarketing
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