Overview
Koen Witte is the founder and managing director of LeadFabric, which he started in October 2008. He is based in Bonheiden. He also founded ManagemInt in January 2006 and has sat on the advisory board of DemandCon International since January 2012.
Before LeadFabric, Witte was CMO of Bulldog Solutions Inc. from March 2006 to November 2008. He spent close to five years at Pervasive Software, first as director of marketing for Europe, the Middle East and Africa from August 2001, then from September 2004 as vice president of worldwide marketing and business development until March 2006. Earlier he was marketing director EMEA at Keyware from 2000 to 2001, marketing director at Tech Data from 1997 to 2000, and a business unit manager at Computer2000 from 1991 to 1997.
Witte studied at KU Leuven from 1985 to 1990, graduating as a commercial and managerial engineer in management informatics, and took a management certificate at INSEAD in 1999.
Career history
In the news
- Most GTM conversations still open the same way: sales and marketing need to agree on the targets. That is alignment thinking, great start but not enough. It comes from a playbook where the job was to pick accounts, pick contacts and push. Inbound and outbound as transactions. GTM is the better word, mainly because it refuses to treat this as a problem of two departments. It starts somewhere else entirely. With the buyers(!) from your target accounts and all of their motions. - Out of market, then slowly into it. - A buying group
- There is one thing B2B marketing, sales and IT leaders keep neglecting, even when they upgrade their martech and sales tech stack. #AEO #MarketingAutomation #CRM
- If you are still running lead generation the way you did five years ago, you are about to make an expensive mistake. Same if you call it demand generation but keep counting MQLs at the end of the month. New label, old reflex. Neither one reaches the people who can stop your deal. That is what my new post is about, and it is a short 2 minute read this time 😀 Tell me if I'm wrong.
- AI or no AI, the question was never whether you, as a B2B marketer, can write the perfect message to ONE contact. It is whether you can orchestrate engagement across the whole buying group. THAT is what builds pipeline and helps sales make progress.
- Context is King. Singular Signals is often monkey business. Signals used in the right context is King Kong.
- LinkedIn is een zakelijk -feel good- platform. Maar deze moet ik toch delen. Pascale Van Damme, voorzitster van de KBVB, u had met de recente gebeurtenissen de kans om een origineel en krachtig statement te maken. Een statement dat, uit zowel marketingoverwegingen en vanuit leiderschap, onze regio had kunnen versterken en dat wereldwijd weerklank had kunnen vinden. In plaats daarvan koos u voor een lauw persbericht en de veiligheid van het pluche. Een gemiste kans. En, wat mij betreft, een schande waarvan ik ten gronde hoop dat
- For the 5th consecutive year, I'm honoured to serve as a Jury Member for the CDO of the Year Awards — Belgium's most important recognition for digital leadership. Digital transformation, AI, and innovation continue to reshape our organisations at a pace that rewards clarity over ambition. In my deliberations, one question always sits at the centre: beyond vision and initiative, is this leader actually generating measurable impact? Technology without outcomes is just spending — and the best digital leaders know the difference.
- News!
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