Overview
Luzmo is an embedded analytics platform [2]. The company is purpose-built for SaaS companies and provides dashboards that can be embedded seamlessly in SaaS or web platforms [2]. According to the company's description, product teams can add insights to their SaaS products in days rather than months using Luzmo [2]. The platform enables product users to move from data to decisions within applications [2]. Luzmo is listed among companies in the New York AI scene [1] and operates in the embedded software products industry [3]. The company has approximately 50 employees [3].
Business address: 77 Sands St, New York, New York, 11201. [7]
Growth & traction
LinkedIn lists 50 people working at Luzmo. [5]
Funding & milestones
1 events found for Luzmo · 2023
Series AVenture / equity1 sourceEUR 10M
Reported amount EUR 10,000,000
€10m Series A led by Hi Inov-Dentressangle. The €13m figure is cumulative and is not used as this round's amount.
Recorded history so far. Original currencies are preserved; amounts in different currencies are not added together. Debt, grants, acquisitions and listings are separate event types. Undated events appear last.
Key people
In the news
- At Luzmo, we’ve spent a lot of time asking whether AI can build analytics faster. I’m more interested in the next question: once you ship it, does anyone actually use it? That’s one of the things we’re looking at in this year’s Everywhere Index. Where are users getting answers from product data now, and how much have AI features really changed the way analytics gets used? It takes about six minutes, and once the results are in, you’ll get your own benchmark back against the other product teams that answered. Survey closes October
- Always really happy to be back at the Belgian coast! 😍 Looking forward to my talk tomorrow morning at the AI Summer School by Agoria Scaleup Flanders Sirris | Innovation forward, on how at Luzmo we rewrote our internal operations around AI: - What worked - What it cost us - What we got wrong - And a few findings that are counterintuitive, and maybe a little controversial I am not going to pretend we nailed it. Nobody has. Tonight first: Anita Schjøll Abildgaard's opening keynote, on what founders should rethink before AI
- I’ve spent a lot of time over the past year talking to founders about AI. The conversation rarely stays focused on models and tools for long. It quickly moves to much harder questions: What happens to your competitive advantage when software becomes dramatically cheaper to build? Which parts of your organisation need to change? What should you automate, and what should remain distinctly human? And ultimately: what will still make your company relevant when AI becomes the default? Those are the questions we've tried to build the
- I DON'T WANT every useful analytical answer to look like a Luzmo dashboard. Strange thing to say as Luzmo's CEO. But sometimes the right answer is a custom visualization, a generated report, a table in Slack, or a format nobody designed in advance. Forcing every answer into a pre-existing chart library limits what the user can even ask. So the chart is not the product. The chart is the easy part. The hard part is everything the answer depends on. That the number means what your company says it means. That the user only sees the
- Analytics shouldn’t feel like a product bolted onto your product. See how SaaS companies made embedded analytics feel TRULY native – from branding and permissions to contextual insights inside everyday workflows. 👉 Read the full breakdown: https://lnkd.in/dRBgnsc7
- August at Luzmo = more control, less rebuilding, less code. We just shipped a fresh batch of updates designed to help you get more out of the dashboards you’ve already built: 🔄 Switch chart type instantly. You can now change the type of a chart you already built. Column chart to donut, donut to line chart. ⌨️ Write SQL with your live schema beside you, including column types, key relationships and dialect-aware autocomplete. 🎛️ Make Custom Charts configurable. Define options once and adapt the same chart to different dashboards
- Analytics can do more than explain what happened; it can become a revenue driver. Our Analytics Monetization Guide breaks down how to turn analytics into a product users are willing to pay for, from spotting upgrade signals to embedding insights directly into workflows. If you’re building customer-facing analytics, this one’s worth a read. 👉 Download the guide: https://lnkd.in/dqdw_fpS
- From zero to embedded analytics... live, with AI agents. ⚡ In this Luzmo workshop, we build a real analytics experience from scratch and show just how much faster teams can ship with AI + the right platform underneath. Less talk. More building. Watch the replay 👇 https://lnkd.in/dFUB3EZw #AI #EmbeddedAnalytics #Luzmo
Open roles
- Business Developer – Telco Location DataLeuven, Vlaams Gewest, Belgium · Aug 5, 2026
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
Related profiles
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