Overview
Mediagenix was founded in 1992 in Groot-Bijgaarden (Dilbeek), near Brussels, as OO Partners, a small object-oriented software firm whose first major project was building the program scheduling system for newly launched Flemish commercial broadcaster VTM. That product, originally called PSI (Integrated Planning System) and later PSI96, evolved into WHATS'ON, the broadcast management platform that powered the company's growth. The firm was renamed Mediagenix in 1995 after Belgian public broadcaster RTBF became a customer. The headquarters remains at Nieuwe Gentsesteenweg 21/1, 1702 Groot-Bijgaarden.
The company sells software for content strategy, content value management, content scheduling, and content personalisation, used by linear broadcasters, public service media, and streaming services. The WHATS'ON platform handles rights, planning, and publishing across linear, VOD, and FAST channels. Mediagenix has grown to over 300 employees representing more than 30 nationalities, with offices in Miami (the US headquarters), New York, Denver, London, Madrid, Paris, Sydney, Bangkok, Singapore, and Skopje alongside its Belgian base. Customers include 180+ media groups, including BBC, France Télévisions, ITV, ProSiebenSat.1, TF1, DPG Media, Al Jazeera, AMC, DAZN, and BT Sport.
Fabrice Maquignon joined as CEO in February 2020, the same year Belgian private equity firm Sofindev took a strategic stake. In November 2020 Dutch-Belgian private equity firm Deparco joined Sofindev as a co-shareholder to back further growth. In 2022 Mediagenix acquired UK-based BeBanjo, a media business management vendor, to expand its non-linear capabilities. In September 2024 it acquired French personalisation specialist Spideo, founded in 2010 by Gabriel Mandelbaum and Thibault d'Orso, to integrate AI-driven content recommendations into its scheduling automation. The same year Mediagenix also absorbed the media program management solution of a North American broadcast adtech vendor to expand its US footprint.
Funding history
- 2020: Sofindev acquired a strategic stake; Fabrice Maquignon appointed CEO in February 2020
- 2020 (November): Deparco joined Sofindev as a co-shareholder
- 2022: Acquired BeBanjo (UK media business management software)
- 2024 (September): Acquired Spideo (French content discovery and personalisation)
- 2024: Acquired media program management business of a North American broadcast adtech firm, establishing Miami as US headquarters
Key people
In the news
- Can you tell from our team’s faces that IBC 2026 was a success? 🤩 Four days. A very busy booth. A LOT of coffee. And even more conversations. We’re heading home tired but happy, and with plenty to follow up on. A big thank you to our customers, partners, and new faces who spent some time with us in Amsterdam, and to the Mediagenix team who brought their best energy every day. 👏🏼 See you at the next one!
- Two Best of Show Awards at IBC 2026! A fantastic Sunday at IBC for Mediagenix: we’re proud to have picked up two Best of Show Awards! 🏆 Mediagenix Agentic Workflows for Media Operations : Best of Show, TV Tech Huge congratulations and thanks to Bart Lemaire, Jeremie Abiteboul and Tim Goff; Némésis Srour, Ivan Verbesseltf or the great work behind this innovation. 🏆 Mediagenix Schedule Optimization: Best of Show, TVBEurope And a big congratulations and thank you to Michel Beke, Tim Goff, Patricia Blanco, Nikias Arts, Wouter
- Day 2 at IBC 2026! Currently live at Stand 1.B57 🔴 Mediagenix will be ready to showcase our show highlights and the platform capabilities until Monday September 14 at RAI Amsterdam. Don’t wait – come visit us!
- We’re live at IBC 2026. 🎬 Strategy, rights, metadata and scheduling are still too often spread across disconnected tools and spreadsheets. The opportunity is in bringing them together, so teams can move faster, make better decisions and get the right content to the right audience. Fabrice Maquignon breaks it down in 30 seconds. If you’re at IBC this week, come see it in action. 📍 Stand 1.B57 📅 11–14 September | RAI Amsterdam #IBC2026 #MediaTech #Broadcast
- First day at IBC 2026 🇳🇱 The Mediagenix team is here in Amsterdam and looking forward to meeting customers and industry peers throughout the show. More content, more platforms, more channels create a system problem for Media companies. We turn all this complexity into streamlined operations with the Mediagenix Media Planning platform. We’re excited to share what’s next. Come and say hello at Stand 1.B57! 👋🏼
- Great content experiences begin long before viewers press play. The challenge for many media businesses is understanding their content, making informed decisions and connecting each title with the right audience. That takes content intelligence, programming, curation and personalization working together. 🔁 See how Mediagenix brings it all together in our new corporate video. Want to see our solutions in action? Join us at Stand 1.B57 at IBC 2026 this weekend! Book your meeting here 👉 https://lnkd.in/eC6CyCfR
- Great content experiences begin long before viewers press play. The challenge for many media businesses is understanding their content, making informed decisions and connecting each title with the right audience. That takes content intelligence, programming, curation and personalization working together. 🔁 See how Mediagenix brings it all together in our new corporate video. Want to see our solutions in action? Join us at Stand 1.B57 at IBC 2026 this weekend! Book your meeting here 👉 https://lnkd.in/eC6CyCfR
- Sport fans don’t just follow sports. They follow specific teams, clubs, competitions, and disciplines. Introducing the latest evolution of Mediagenix Personalization: Semantic Personalized Experience, an innovation that combines content intelligence with explicit and inferred viewer interests to create more relevant, transparent personalization. Sport is the first content domain to put it into action, enabling experiences shaped around what matters to each viewer… from personalized tabs and content rankings to rails, playlists, and
Alumni 2 went on to found or lead
Jef VandecruysMD EMEA→Chief Executive Officer at CTESO
Johnny VanhentenrykSoftware Engineer→Co-Founder Dokapi at Dokapi
Related profiles
Something wrong or missing? Send an update. Fixed within 24 hours.