Overview
Mediagenix was founded in 1992 in Groot-Bijgaarden (Dilbeek), near Brussels, as OO Partners, a small object-oriented software firm whose first major project was building the program scheduling system for newly launched Flemish commercial broadcaster VTM. That product, originally called PSI (Integrated Planning System) and later PSI96, evolved into WHATS'ON, the broadcast management platform that powered the company's growth. The firm was renamed Mediagenix in 1995 after Belgian public broadcaster RTBF became a customer. The headquarters remains at Nieuwe Gentsesteenweg 21/1, 1702 Groot-Bijgaarden.
The company sells software for content strategy, content value management, content scheduling, and content personalisation, used by linear broadcasters, public service media, and streaming services. The WHATS'ON platform handles rights, planning, and publishing across linear, VOD, and FAST channels. Mediagenix has grown to over 300 employees representing more than 30 nationalities, with offices in Miami (the US headquarters), New York, Denver, London, Madrid, Paris, Sydney, Bangkok, Singapore, and Skopje alongside its Belgian base. Customers include 180+ media groups, including BBC, France Télévisions, ITV, ProSiebenSat.1, TF1, DPG Media, Al Jazeera, AMC, DAZN, and BT Sport.
Fabrice Maquignon joined as CEO in February 2020, the same year Belgian private equity firm Sofindev took a strategic stake. In November 2020 Dutch-Belgian private equity firm Deparco joined Sofindev as a co-shareholder to back further growth. In 2022 Mediagenix acquired UK-based BeBanjo, a media business management vendor, to expand its non-linear capabilities. In September 2024 it acquired French personalisation specialist Spideo, founded in 2010 by Gabriel Mandelbaum and Thibault d'Orso, to integrate AI-driven content recommendations into its scheduling automation. The same year Mediagenix also absorbed the media program management solution of a North American broadcast adtech vendor to expand its US footprint.
Funding history
- 2020: Sofindev acquired a strategic stake; Fabrice Maquignon appointed CEO in February 2020
- 2020 (November): Deparco joined Sofindev as a co-shareholder
- 2022: Acquired BeBanjo (UK media business management software)
- 2024 (September): Acquired Spideo (French content discovery and personalisation)
- 2024: Acquired media program management business of a North American broadcast adtech firm, establishing Miami as US headquarters
Key people
In the news
- Television is not disappearing; it is changing. 📺 Are we keeping pace with our audiences? In this Open Mic conversation, France Télévisions’ Mickaël Sangarin and Anne-Gaëlle CASSEGRAIN share their thoughts on reaching viewers where they are and building lasting audience trust. ▶️ Watch the conversation below. // 🇫🇷 La télévision ne disparaît pas, elle se transforme. 📺 Évoluons-nous au même rythme que nos publics ? Dans cet épisode d’Open Mic, Mickaël Sangarin et Anne-Gaëlle CASSEGRAIN de France Télévisions partagent
- We’re thrilled to have contributed to the DPP’s latest report, “IBC 2026: Demand vs Supply,” which brings together customer and vendor perspectives across three themes shaping the industry: → Agentic Advantage: Where AI can reduce operational effort, what it costs, and how to keep people in control. → Interoperability Reimagined: How to connect, adapt, and replace technology as your business evolves. → Live in Play: How to scale live production and turn more moments into audience engagement and commercial value. Mediagenix is
- Last week, we organized a 1-hour webinar on 'Loss & Mourning' with Daisy Buttiens as grief expert. Although everyone is confronted with grief one way or another in their life, most of us don’t know how to deal with it. We don’t always understand our own feelings, find it hard to talk about them and struggle with how to support others who are grieving. The result? We feel alone, precisely at the moments when we need each other most. In this webinar, Daisy Buttiens gave us insight into how grief works. She translated scientific
- What should media companies stop doing? Trying to do everything. Chief Technology Officer of Hearst Networks EMEA, Matt Westrup, shares with us his perspective on navigating a fragmented, fast-changing media landscape. Watch the conversation for Matt's take on what’s changing, what endures, and where media businesses should focus next. ⬇️
- The best schedules don’t just understand the content and the audience. They understand the world competing for the audience’s attention.” — Tim Goff, VP Product - Scheduling, Mediagenix Your next movie premiere might be perfectly scheduled—until a major sporting event draws the same viewers. A cultural moment might make a title buried in your catalogue exactly what audiences want to watch. Seeing those shifts early can help programmers protect high-value slots and uncover opportunities. Today, Mediagenix unveiled its vision for AI
- Ready to shape the future of media technology across the Americas? Mediagenix is looking for a Vice President Sales, Americas to lead our commercial growth in this dynamic and strategic region. In this role, you’ll define and execute the regional sales strategy, build strong customer relationships, grow our market presence and lead a high-performing sales organization. If you’re an ambitious sales leader with a profound knowledge of SaaS in the broadcast industry, we’d love to meet you. 👉 Discover the opportunity and apply:
- Can you tell from our team’s faces that IBC 2026 was a success? 🤩 Four days. A very busy booth. A LOT of coffee. And even more conversations. We’re heading home tired but happy, and with plenty to follow up on. A big thank you to our customers, partners, and new faces who spent some time with us in Amsterdam, and to the Mediagenix team who brought their best energy every day. 👏🏼 See you at the next one!
- Two Best of Show Awards at IBC 2026! A fantastic Sunday at IBC for Mediagenix: we’re proud to have picked up two Best of Show Awards! 🏆 Mediagenix Agentic Workflows for Media Operations : Best of Show, TV Tech Huge congratulations and thanks to Bart Lemaire, Jeremie Abiteboul and Tim Goff; Némésis Srour, Ivan Verbesseltf or the great work behind this innovation. 🏆 Mediagenix Schedule Optimization: Best of Show, TVBEurope And a big congratulations and thank you to Michel Beke, Tim Goff, Patricia Blanco, Nikias Arts, Wouter
Alumni 2 went on to found or lead
Jef VandecruysMD EMEA→Chief Executive Officer at CTESO
Johnny VanhentenrykSoftware Engineer→Co-Founder Dokapi at Dokapi
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