Overview
One Inch Whale is a research and insights agency founded in 2019 that helps companies be relevant and sustainable by understanding consumer needs through leveraging existing knowledge and data, combined with tailor-made research approaches. The agency serves clients across strategic innovation, decision-making, strategy planning, and product development.
Key people
In the news
- 𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝗮 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲 𝗶𝘀𝗻'𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. 𝗜𝘁'𝘀 𝗮 𝗯𝗲𝗲𝗿. That's why we brewed 𝗢𝗻𝗲 𝗜𝗻𝗰𝗵 𝗔𝗹𝗲. Not to sell it, but to make an idea tangible. One beer. Three label designs. The same foundation, expressed in different ways. It's a principle that guides the way we work every day. The way something is presented shapes how it's perceived. Whether it's a product, a brand or an innovation, design, context and storytelling influence the
- 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘁𝗿𝘂𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜? According to us, it won't be technology alone. As AI becomes increasingly accessible, the real competitive advantage will lie in the ability to interpret data, understand human behaviour and translate insights into meaningful strategic decisions. In the July edition of Bedrijvig Limburg, our co-founder Wim Hamaekers shares how behavioural science, strategic innovation and human expertise help organisations remain relevant
- 𝗠𝗲𝗲𝘁 𝗼𝘂𝗿 𝗻𝗲𝘄𝗲𝘀𝘁 𝗽𝗼𝗱 𝗺𝗲𝗺𝗯𝗲𝗿: 𝗔𝗹𝗲𝘅𝗮𝗻𝗱𝗿𝗮 𝗗𝗲 𝗞𝗲𝘆𝘀𝗲𝗿! From learning local languages before travelling to uncovering the science behind visual communication... Alexandra has always been fascinated by one thing: understanding people. As our new Visual Design & Semiotics Lead, she'll combine her experience in branding and visual design with the scientific insights behind colour, semiotics and consumer behaviour. We're thrilled to have you on board, Alexandra. Welcome to the pod! 💙 Curious to learn
- 𝗕𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 🎧 Last week, our co-founder Wim Hamaekers took the stage at IIEX Europe 2026 together with Uyen Chand from Bose Corporation to share the story behind cracking Bose's color code. Together, they shared how Bose and One Inch Whale combined AI, colour science, semiotics and large scale consumer research to understand which colours resonate most with consumers. The result? A scientifically informed approach to colour selection, giving Bose greater
- Or perhaps... 🖤🩵🩷 The World Cup has a way of bringing Belgium together. Which is exactly why a lighter shade of the new shirt has divided opinion. That might sound like a football story. It isn't. It's a branding story. When a strong brand changes one of its most recognisable assets, people notice. Not because they're fashion critics or shirt designers overnight, but because they instinctively recognise when something has changed. Colour is never just colour. It's memory. It's identity. It's recognition. Let's explore why
- 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗵𝗼𝘄 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗱𝗲𝗰𝗶𝗱𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗶𝗻𝘀𝘁𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 🧠 Last week, Wim Hamaekers shared insights at Gondola Academy on 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆, 𝗶𝗻𝘀𝘁𝗼𝗿𝗲 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 and 𝗿𝗲𝘁𝗮𝗶𝗹 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. Together with participants from different companies and categories, he explored why the store remains a decisive moment in the shopper journey, how behavioural
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