Overview
Programmads is a leading provider of advanced advertising technologies and services that empowers independent media agencies, digital marketing agencies, and large brands with programmatic advertising solutions. They offer a one-stop shop providing flexible access to major programmatic platforms and data management solutions, positioning themselves as an adtech partner in Europe rather than a media agency.
Key people
In the news
- Four objections come up in almost every programmatic conversation: "It's just display banners." "We lose control." "It's only good for awareness." "We already run Google and Meta, so we don't need it." The last one is the most common, and the easiest to disprove. 30% to 40% of browsing happens outside Google and Meta. Open web, media sites, podcasts, Connected TV, digital out-of-home. That's not a flaw in those platforms, they do their job well. It's a matter of coverage: they own their inventory, and inventory has edges.
- Programmatic is asking different questions: How should performance really be measured? Where does automation create value? And what will differentiate publishers as AI becomes part of everyday digital experiences? From retail media and measurement to automation and publisher strategies, we've distilled the developments that matter most for advertisers, agencies and publishers. Explore this month's Radar 👇
- Search captures active intent. Social drives affinity. But who is creating the demand before your clients' targets start searching or scrolling? Walled gardens are exceptional at harvesting demand within their own borders. But because they are platform-native, they leave a massive structural blind spot: the morning commute on DOOH, the midday podcast, or the evening streaming session on Connected TV. A complete digital mix cannot rely solely on platform-siloed metrics. The core value of programmatic is to act as the connective
- Cannes Lions 2026 : the Programmads team is landing on the Croisette 🦁 From June 22 to 26, you'll find us where the best conversations happen: by the sea! Gaetan Godart and Nicolas C.. will both be on the ground to talk programmatic, data, media strategies and agentic AI whatever's actually keeping you up at night. The format is simple: a 1 to 1, an open-air setting, and a real conversation about what's next for your campaigns. 📅 Agendas are filling up fast. 👉 Want a slot? Reach out to Gaetan or Nicolas directly. See you under
Alumni 1 went on to found or lead
Patrick KohnenHead of GMP Technology→Chief Technology Officer at Adsecura
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