Overview
Programmads is a leading provider of advanced advertising technologies and services that empowers independent media agencies, digital marketing agencies, and large brands with programmatic advertising solutions. They offer a one-stop shop providing flexible access to major programmatic platforms and data management solutions, positioning themselves as an adtech partner in Europe rather than a media agency.
Key people
In the news
- Three numbers from October worth keeping in mind. → 75%: the share of ad spend Dentsu expects algorithms to drive by 2028. Holdcos are drawing their own conclusions: client data is better left with the client, and the FTE model is up for review. → 8x: what a registered reader can be worth to a publisher compared with an anonymous one, as AI search drains referral traffic. → 27: the iOS version that blocked The Trade Desk, LiveRamp and ID5 on Safari in a single update, with a blocklist Apple can extend at will. Identity, pricing
- Amazon DSP has a new name, and a new job description: Amazon Ads Agent. Nicolas C. and Sophie Sior were in San Francisco for Amazon unBoxed 2026. They came back with a lot of notes, a few hundred photos, and one moment that sums up the whole event. Early in the keynote, the room was asked who found their DSP simple to use. Very few hands went up. Amazon had its answer. The three announcements that stood out are in the carousel below: Full-Funnel Campaigns, DVA+ and Alexa for shopping. The early numbers Amazon shared: campaigns
- Don't say Amazon DSP anymore but Amazon Ads Agent. 🇺🇸 I'm at #unBoxed in San Francisco this week with Sophie Sior organized by Amazon Ads, and this morning's keynote was a big one for anyone buying media on Amazon. The short version: the silos are gone. Sponsored Products, Sponsored Brands, display, video, audio : until now we planned them separately, set them up separately and reported on them separately. It's over. Amazon Ads Agent now sits across all of it, with AI helping from planning all the way to measurement. What stood
- That's a wrap on our second Programmads x Amazon Ads morning! 👏 Last week at Amazon’s Clichy offices, we brought our agency clients together for a candid conversation on how automation and AI are fundamentally reshaping the programmatic landscape. One theme came through clearly: the programmatic paradox. Automation was supposed to make media buying simpler. Instead, more platforms, more data and more channels have shifted the complexity elsewhere. Today, the value increasingly lies not just in buying media, but in
- Wheels up to San Francisco! ✈️ Sophie Sior and I are heading to Amazon Ads Unboxed to see what’s next for advertisers and agencies and how it will shape the media strategies in 2027. The AdTech landscape is only getting more complex. I’m specifically looking forward to seeing how Amazon is connecting AI, data, activations and measurement to actually simplify workflows. As an Amazon Ads reseller, that’s our core focus at Programmads : we don't just chase shiny new features. We translate them into practical use cases, smarter
- Big smiles in the city of lights : two new consultants have joined Programmads! 🎉 Inès D. and Romain Dubois join us as Senior Programmatic Consultants in our Paris office. Most of the agencies and advertisers we work with in France will soon be partnering with them directly and we could not be happier to count them among us. Inès, Romain: welcome to the team 👋 Let’s see what we can build together. 📸 Inès and Romain are 5th and 6th from the left.
- Great day at the Amazon Ads offices in Paris today. We hosted our French agency clients to share a series of new features, focusing on how AMC, AWS and AI are increasingly impacting the operational management of campaigns. In addition, we held a productive roundtable with Digimood - Romane Gleizes and AdsUP - Claire Astier. Thank you to both for sharing your experiences and practical feedback, which highlighted the growing and strategic use of ADSP within agencies. We also took this opportunity to present a live demo of Talk to
- We were in Madrid yesterday for the Tech & Skiller Awards 2026, organized by Skiller Academy, and had a fantastic time. It was a real privilege to be part of the jury this year! This marks the third edition where Programmads has participated as a sponsor, and we're incredibly proud to help highlight and reward the top talent in programmatic advertising in Spain. None of this would be possible without the hard work of Juan Antonio Muñoz-Gallego, Carlos Díaz Garrido and Fabiana Ruiz Uguzzoni. A massive thank you to all of you for
Alumni 1 went on to found or lead
Patrick KohnenHead of GMP Technology→Chief Technology Officer at Adsecura
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