Overview
Nicolas Corrochano is a partner and managing director at programmads, where he has worked since September 2020. He is based in France and states expertise in growth hacking. He worked as an independent digital marketing consultant during 2020, and studied for an MBA in business management at thePower between 2020 and 2022.
At Social Lab Group, from 2012 to 2019, he was a partner, holding roles as managing director of Social Lab, head of European business development and, during 2017, head of Social Lab. Before that he was digital strategy director at Mediabrands, and he held a series of positions at FastBridge from 2006 to 2011, as online planner and buyer, head of trafficking, analytics and search manager, and client services director. He also owned iWay digital creative agency, handling business development, and began his career as marketing and communication manager at Dark Dog Belgium S.A.
He studied communication and advertising at IHECS, followed by a master's in international and commercial communication strategy there.
Career history
In the news
- Hi from London. Yesterday was the Amazon Ads Upfront UK 2026 with 3 major announcements to simplify and optimize your campaigns. These three key innovations were unveiled to transform how brands connect with their audiences: 1) Prime Video joins Barb CFlight Prime Video becomes the first-ever streaming service to join the UK's unified TV measurement framework. What this means: you can now plan and measure your Prime Video campaigns using the same industry standards as major traditional broadcasters. 2) Launch of GIA (Geographic
- Don't say Amazon DSP anymore but Amazon Ads Agent. 🇺🇸 I'm at #unBoxed in San Francisco this week with Sophie Sior organized by Amazon Ads, and this morning's keynote was a big one for anyone buying media on Amazon. The short version: the silos are gone. Sponsored Products, Sponsored Brands, display, video, audio : until now we planned them separately, set them up separately and reported on them separately. It's over. Amazon Ads Agent now sits across all of it, with AI helping from planning all the way to measurement. What stood
- Wheels up to San Francisco! ✈️ Sophie Sior and I are heading to Amazon Ads Unboxed to see what’s next for advertisers and agencies and how it will shape the media strategies in 2027. The AdTech landscape is only getting more complex. I’m specifically looking forward to seeing how Amazon is connecting AI, data, activations and measurement to actually simplify workflows. As an Amazon Ads reseller, that’s our core focus at Programmads : we don't just chase shiny new features. We translate them into practical use cases, smarter
- Great day at the Amazon Ads offices in Paris today. We hosted our French agency clients to share a series of new features, focusing on how AMC, AWS and AI are increasingly impacting the operational management of campaigns. In addition, we held a productive roundtable with Digimood - Romane Gleizes and AdsUP - Claire Astier. Thank you to both for sharing your experiences and practical feedback, which highlighted the growing and strategic use of ADSP within agencies. We also took this opportunity to present a live demo of Talk to
- We were in Madrid yesterday for the Tech & Skiller Awards 2026, organized by Skiller Academy, and had a fantastic time. It was a real privilege to be part of the jury this year! This marks the third edition where Programmads has participated as a sponsor, and we're incredibly proud to help highlight and reward the top talent in programmatic advertising in Spain. None of this would be possible without the hard work of Juan Antonio Muñoz-Gallego, Carlos Díaz Garrido and Fabiana Ruiz Uguzzoni. A massive thank you to all of you for
- After 4 days, 23 meetings, 28.6 km of walking, 1 XX concert, 14 showers and an average of 4,5 hours of sleep per night... Cannes Lions International Festival of Creativity 2026, that’s a wrap! Cannes Lions has once again proven to be the ultimate hub where innovation, tech, and creativity collide. A massive thank you to all our partners, clients and friends who hosted and invited us this year. These valuable moments of connection allowed us to dive deep into your latest updates and see firsthand how far we've come together. At
- It's a people business ! We just wrapped up an incredible 2026 remote week with the Programmads team, and it couldn’t have come at a better time. As we made the exciting transition from a startup to a scaleup, maintaining our core identity and alignment is more critical than ever. With a team that combines remote people and colleagues who are in the office every day across our different European offices, bringing everyone together in one room is a game-changer. This time, we headed to beautiful Catalonia 🇪🇸 to focus on what matters
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