Overview
Provides an AI visibility tracking tool that helps businesses monitor and optimize their brand's presence in AI-generated search results. De Cassinast
Key people
In the news
- Big announcement: Rankshift will NOT be exhibiting at BrightonSEO San Diego. No booth. No conference swag. No networking drinks. So while everyone else is busy in San Diego, we’ll be happily sitting behind our screens giving demos to anyone who wants a glimpse of the beauty that is Rankshift. ✨ Want to see how we track AI visibility across ChatGPT, Gemini, AI Overviews and more? Book a demo. We promise there won’t be a queue at our booth. 😉
- First Belgian advertisers revealed. 👀 Recently, we launched ChatGPT ad tracking in Rankshift. And now we’re seeing the first European advertisers popping up in the data, including Belgian companies. Two examples: Skoop and Pluxee, both active in the HR space. It’s still a very new advertising channel. There aren’t many case studies yet, benchmarks are limited, and most companies are still figuring out what works. That’s exactly what makes it interesting. Are you already experimenting with ChatGPT Ads? I’d be very curious to
- The conversation most SaaS founders avoid might be the one that teaches them the most. 👉 The churn conversation. New customers tell you why people buy. Churned customers tell you where your product, onboarding, pricing or expectations fell short. At Rankshift, we’ve learned not to treat churn as just a number in Stripe. We try to understand what actually happened. - Was the value unclear? - Did they not use the product enough? - Was something missing? - Did we attract the wrong customer in the first place? The better you
- One of the easiest traps when bootstrapping a SaaS company is trying to keep up with competitors on feature count. Especially when some of them have raised between €5 and €30 million and have much larger teams. You see them launch something new and immediately think: we need this too 🙋 We definitely fell into that trap with Rankshift. But at some point, you realize that matching every feature is a game you probably shouldn’t be playing. Our advantage isn’t having the biggest product team. It’s being close to our customers, moving
- We’re excited to welcome Maastricht Marketing to Rankshift. 🚀 Maastricht Marketing is responsible for strengthening and promoting the Maastricht brand, with an important focus on attracting visitors and positioning the city as a destination. And that makes AI search incredibly relevant. Think about how people plan a city trip: → What are the best cities for a weekend getaway in the Netherlands? → Where should I go for a romantic weekend close to Belgium? → What are the best cities in Europe for food and culture? → What should I
- We’re proud to work with some of Belgium’s most established and ambitious brands. Over the past few months, Dovy Keukens has been using Rankshift to monitor and improve its visibility across AI-generated answers. It’s great to see a leading Belgian consumer brand taking AI search seriously and actively exploring how people discover and compare brands through platforms like ChatGPT, Gemini and Google AI. A big thank you to the Dovy Keukens team for the trust, and for the valuable feedback that helps us keep improving Rankshift.
- LinkedIn Pulse is still seriously underestimated as a B2B visibility channel. For months now, we’ve seen LinkedIn Pulse articles surface in Google AI Overviews and AI Mode. That creates a pretty simple opportunity: 👉 If you already have a strong blog post on your website, you don’t always need to create something from scratch. Repurpose the core idea, rewrite it for LinkedIn, add your own perspective, and publish it as a LinkedIn Pulse article. You get another asset around the same topic, on a domain that is already showing up in
- This is the end of something special. 💖 After almost three years, I’m leaving Depends SEO agency, the agency I built from the ground up together with Mathias. It’s definitely not an easy decision. We’ve put an incredible amount of time and energy into building this company, including plenty of late nights and weekends, and I’m incredibly proud of what we achieved together. From the beginning, we made a very deliberate choice not to become another full-service digital agency. We didn’t want to do everything. We wanted to do one
Alumni 1 went on to found or lead
Mathias NoyezMede-oprichter→Founder SEO Benelux, SEA Benelux & the news SEO group at SEO Benelux
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