Overview
Founded in 2024, Rookoo enters the hospitality AI space with tools designed to handle the high volume of repetitive communication and operational coordination tasks that occupy hotel, restaurant, and accommodation staff. The product covers use cases like automated guest messaging, booking management support, and FAQ handling across multiple channels.
Hospitality is an industry where AI automation has clear ROI potential given the labor intensity of guest-facing operations and the predictable nature of many guest interactions. Rookoo targets independent hotels and smaller hospitality groups that cannot afford enterprise-level solutions.
Key people
In the news
- 33 seconds versus 14+ hours. That's the median time to a first reply on a venue enquiry: a Rookoo digital colleague against a human being. It isn't a fair fight, and that's the point. Nothing on the human side of that chart is a mistake. You finish sleeping. You get the kids to school. You sit in traffic. You arrive, and there are sixty emails stacked in front of the one that matters. By the time you draft the reply, it's tomorrow. The enquiry, meanwhile, went to five venues. Speed to lead is the least glamorous metric in events and
- Monsieur Moustache made it to Clays! 🇬🇧 Virtual clay shooting, food, drinks, big groups, and one question arriving at all hours: "any availabilities…?" Nobody has to answer it any longer. Now, Peggy does! Peggy is Clays' digital colleague. She works the website, WhatsApp and Instagram, gathers what an enquiry actually needs, and passes on a complete detailed brief to the team. 20,000 conversations in, this is what the team thinks of her! Oh, and she keeps the receipts. Every conversation tells something: what guests keep asking
- Pigeons have been carrying important news for centuries. Roo’s keeping the tradition alive! 🐦 ✉️ Every day, venue enquiries flowing through Rookoo teach us more about the people behind them. What organisers want to know before booking. Where guests get stuck. How their plans and priorities change. We turn those patterns into exclusive insights for venue managers and event teams, helping you understand your customers and plan ahead. Add product news and stories from the venues we work with, and Roo’s got plenty to deliver.
- Coucou! C'est moi, Monsieur Moustache! Last week, a rather distinguished visitor arrived at Rookoo's Nest… A cry for help had crossed the Channel, past the white cliffs of Dover, and mon dieu, who else was going to answer it but moi?! I rushed over to Clays and introduced Dan, Lucy and Kimberleigh to Peggy, a digital colleague that gave the wonderful team what they so desperately deserved: time back to create unique experiences. You shall hear all of it, shortly. Patience, mes amis.
- The Supreme Pigeon had a message for Monsieur Moustache: venues in the UK needed relief from the admin that keeps venue teams from doing the fun part of their jobs. So everyone's favorite pigeon fancier spread his wings: moustache waxed. Papers in order. Across the Channel he went! 🚆 🇬🇧 First stop? Clays. Follow the story!
- Last week Jeroen Borloo told Strategic Alliance of the National Convention Bureaux of Europe about venues going invisible to AI. That's the first bottleneck. The second one: even once you're found, the back-and-forth doesn't stop. 10+ contact moments between "we're interested" and a signed contract, across whatever channel someone picked that day. Sound familiar? Bye-bye, endless follow-ups. That's the exact mess our digital colleagues were built to sort out. Curious where your venue stands? Scan your site for free:
- We had an important visitor this week… We can't say much yet, but it concerned enquiries, forms, and availability questions arriving at ungodly hours... More soon!
- Roo just hatched! 🪹🐦 This and lots of other updates are included in our latest blogpost. Rookoo has its own copilot now, and every venue gets their own version of him, trained on their own data. Roo sits next to your team inside the Rookoo platform and updates your events live! Anthony wrote up every change: https://bit.ly/46LnuRa
Open roles
- Account ExecutiveWavre · Nov 2, 2025
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