Overview
Trendtracker is a strategic intelligence platform for trend foresight. Its AI scans hundreds of millions of online publications, covering 500 million+ documents, to surface, score and forecast trends across all PESTLE dimensions for strategy, risk, innovation and market insights teams. The platform's features are Strategy Brief, Trend Board, Discover, Trend Radar, AI Analyst and Trend News. Target industries are insurance, banking, food and beverage, retail, pharma and life sciences, energy, consulting and the public sector. Its legal entity is Trensition, registered on 18 October 2019 and a naamloze vennootschap since September 2022. The team represents 7 countries and counts between 11 and 50 people. Vincent Defour is CEO and co-founder, Mathias Colpaert is CTO and co-founder, Bram Roosens leads services and customer success and Thibault De Gryse is sales and account director. Ageas uses the platform in its Think 2030 think tank. PwC piloted the platform in the summer of 2024 before becoming a customer. PepsiCo's Global Insights team onboarded its LATAM team in 2024. For BNP Paribas Fortis the company built a trend board of 148 trends across eleven themes.
Stated facts & numbers
- Founded: 2019
- Headquarters: Ghent (Dok Noord 3A/202)
- Second office: New York (127 W 26th St)
- Legal entity: Trensition NV, KBO 0736.564.253
- Employees: 11-50
- CEO: Vincent Defour (co-founder)
- CTO: Mathias Colpaert (co-founder)
- Customers: Ageas, PepsiCo, Procter & Gamble, PwC, Siemens, BNP Paribas Fortis, Roularta, Geneva Association, Business Upper Austria
- Data coverage: 500 million+ documents
Funding & milestones
1 events found for Trendtracker · 2025
Series AVenture / equityDetailsUSD 7M
Reported amount USD 7,000,000
Source not attached to this recordDeal record
Recorded history so far. Original currencies are preserved; amounts in different currencies are not added together. Debt, grants, acquisitions and listings are separate event types. Undated events appear last.
Key people
In the news
- Two days at InsurTech NY's Match Days for our CEO, Vincent Defour. Demo Day, then a full day in the room with carriers, investors, and founders shaping where the insurance ecosystem is headed next. His take on what stood out, below. Thanks to InsurTech NY, Tony Lew, Aaron Caton, and Roi H. for having us. Looking forward to 2027. #InsurTechNY #Insurance #NYC #Trendtracker
- AI Agent Interoperability and Authentication Protocols is rapidly gaining momentum in the insurance industry. Over the past 12 months, industry report and news attention has gone up by 489%. Is it already on your radar? If the next party we deal with is not a customer or a broker but an agent acting on their behalf, which of your processes finds out first, and how? What is it? As insurance moves away from isolated, single-purpose AI chatbots toward Multi-Agent Systems (MAS), shared rules, open standards, and security handshakes
- Vegas, we're on our way. 🎲 Vincent Defour (CEO) is leading the team at ITC Vegas, September 29 to October 1, alongside Thibault De Gryse, Maxine Stoop and Varvara Sycheva. Over 9,000 insurance leaders, insurtech founders, and investors will be on the floor at Mandalay Bay. All circling the same question: what's actually going to reshape this industry next, and who's ready for it? If you'll be there too, we'd love to meet up. Send us a message or book some time before the event: https://lnkd.in/eUF_63km #ITCVegas #Trendtracker
- Team building in Heuvelland: officially a wrap! ⛰️ We spent a few days there to properly switch off before the busier months ahead. Great food, even better conversations and quiz nights that got way more competitive than anyone thought! The e-bike rides in the hills were just the challenge the team needed, a bit of a rush and a lot of fun to get some good energy going for the last quarter! Back in the office now, ready for what’s next on the calendar. We’ve already got a few events booked for the remainder of the year, so stay
- Event season is back, and New York's up first. 🗽 Vincent Defour, our CEO, is heading to InsurTech NY from September 15 to 20. On September 17, he'll be at Match Day, meeting with carriers, VCs, and founders exploring where the next partnership might come from. If you're heading there and want to talk through the trends shaping the future of insurance and what they mean in practice, he's the right person to find. Before that conversation, warm up with our Megashifts in Insurance report, which covers nine of the shifts already
- We're glad to finally open our Ghent office doors to the Belgium NLP Meetup on October 8th. François Remy will talk about the relationship extraction model we trained to power Trendtracker's knowledge graph, and why a bi-affine architecture made more sense than LLMs at this scale. Two more talks still need to be confirmed, so stay tuned for those. Doors open at 7pm for pizza, and the talks kick off half an hour later, with drinks and time to catch up once they wrap. Registration is free. 🔗 Sign up here: https://lnkd.in/eAZNVrKs
- It's back to school week, and that means meetups, too, spring back to life. With agents that escape their sandboxes, a blistering pace of model releases, and a couple of landmark IPOs looming, NLP and AI enthusiasts certainly have enough to talk about. The next Belgium NLP Meetup will take place on Thursday October 8th in the offices of Trendtracker in Ghent. We'll open the doors at 7pm for pizza, have three interesting talks between 7.30pm and 9pm, and after that there's more time for networking and drinks. One talk has already
- Most strategies are built on what a company can do and what its competitors are doing. Outside forces, technological change, regulation, social shifts, and economic pressure are often left out of that picture. Ageas Group closes that gap through what they call the Horizon Scan: "The Horizon Scan is a remarkable tool that helps us set the right priorities, drive innovation, and prepare for future scenarios." - Hans De Cuyper, CEO, Ageas Six steps get you there. Swipe through to see how a radar built once becomes a shared space
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