Overview
Trendtracker is a strategic intelligence platform for trend foresight. Its AI scans hundreds of millions of online publications, covering 500 million+ documents, to surface, score and forecast trends across all PESTLE dimensions for strategy, risk, innovation and market insights teams. The platform's features are Strategy Brief, Trend Board, Discover, Trend Radar, AI Analyst and Trend News. Target industries are insurance, banking, food and beverage, retail, pharma and life sciences, energy, consulting and the public sector. Its legal entity is Trensition, registered on 18 October 2019 and a naamloze vennootschap since September 2022. The team represents 7 countries and counts between 11 and 50 people. Vincent Defour is CEO and co-founder, Mathias Colpaert is CTO and co-founder, Bram Roosens leads services and customer success and Thibault De Gryse is sales and account director. Ageas uses the platform in its Think 2030 think tank. PwC piloted the platform in the summer of 2024 before becoming a customer. PepsiCo's Global Insights team onboarded its LATAM team in 2024. For BNP Paribas Fortis the company built a trend board of 148 trends across eleven themes.
Stated facts & numbers
- Founded: 2019
- Headquarters: Ghent (Dok Noord 3A/202)
- Second office: New York (127 W 26th St)
- Legal entity: Trensition NV, KBO 0736.564.253
- Employees: 11-50
- CEO: Vincent Defour (co-founder)
- CTO: Mathias Colpaert (co-founder)
- Customers: Ageas, PepsiCo, Procter & Gamble, PwC, Siemens, BNP Paribas Fortis, Roularta, Geneva Association, Business Upper Austria
- Data coverage: 500 million+ documents
Funding & milestones
1 events found for Trendtracker · 2025
Series AVenture / equityDetails$7M
Reported amount $7,000,000
Source not attached to this recordDeal record
Recorded history so far. Original currencies are preserved; amounts in different currencies are not added together. Debt, grants, acquisitions and listings are separate event types. Undated events appear last.
Key people
In the news
- Future chief risk officers may be judged on how well they help their organization move, as well as on how well they protect it. That’s one of the ideas in the World Economic Forum’s new report, Risk Management, Reimagined. The protection side of the role has always had clear measures, like incidents avoided and controls in place. Enablement is harder to measure, and harder to build for. Helping a business move faster with confidence depends on seeing what’s shifting outside it before it becomes a constraint or a missed opportunity.
- What happens to a bank’s customer relationships once an AI agent can move money to a better offer in seconds? That question came up at Money20/20 this year. A related one came up at ITC Vegas, in insurance: how far out should a company plan, when some of today’s assumptions about risk may no longer hold by the time those plans mature? Our October Strategist’s Digest follows both questions, alongside a six-step cycle for deciding which early signals are worth a strategy team’s attention before the evidence is clear. There’s also
- What happens to a bank’s customer relationships once an AI agent can move money to a better offer in seconds? That question came up at Money20/20 this year. A related one came up at ITC Vegas, in insurance: how far out should a company plan, when some of today’s assumptions about risk may no longer hold by the time those plans mature? Our October Strategist’s Digest follows both questions, alongside a six-step cycle for deciding which early signals are worth a strategy team’s attention before the evidence is clear. There’s also
- On 3 December I'm speaking at the very first AI for Marketers Meetup in Ghent. My talk: The End of the Data/Creative Divide. How the Best Teams Win on Meta in 2027. The short version: on Meta, the creative now does the targeting. For years, performance teams were split in two. The data people built audiences, set bids and moved budgets. The creative people made the ads. Then everything got handed over the wall. That split no longer works. With broad targeting, the ad itself decides who sees it. So what drives performance now is
- Tata Consultancy Services walked away from a booming business. In the early 2000s, offshore call centers were growing fast. TCS sold its own. Its leaders expected technology to move to the cloud, and they expected clients to eventually want more strategic services. Delivering those would take more sophisticated talent. Call centers, with their very high staff turnover, would only get in the way. Reading those signals early meant TCS could exit while the business was still growing. Signals like these rarely look important when they
- The Chief Risk Officer of 2035 takes part in strategic decisions as they’re being made. That’s the picture in the World Economic Forum’s new report, Risk Management, Reimagined, built on consultations with and a survey of chief risk officers. It names four shifts: 1. From predicting disruptions to preparing for the unpredictable 2. From reviewing decisions afterward to taking part in them early 3. From periodic reviews to continuous monitoring 4. From separate human and machine insights to integrated ones A risk leader at the
- Your next competitor for deposits might be a customer's AI agent. That was the thread through Money20/20 this year, and our colleague Loïs Seynaeve followed it session to session. Agentic AI is moving from answering questions to moving money. Once customers hand over that work, balances flow to the best rate automatically so no one has to switch banks on purpose. Meanwhile, the rules for what agents may actually do are still being written. "A prompt is not an access management control," as Carole House put it on stage. For banks,
- We're happy to share that Safouan Moaligi has joined the Trendtracker team! Safouan joins us on the commercial side, bringing together two things he genuinely enjoys: sales and business strategy. Here, he'll help us bring strategic foresight to more teams, connecting what's happening in geopolitics, technology, and consumer behavior to the questions businesses are actually asking. 🏀 Outside work, you'll probably find him in the gym. He played competitive basketball for over 10 years, so think twice before challenging him to a
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