Overview
Willow operates in the hospitality recruitment sector, specifically focused on helping upscale restaurants find qualified management personnel. The company aims to improve guest experiences by facilitating connections between restaurants and talented managers.
Key people
In the news
- When we tested 180 posts across different visual styles, the results were clear: heavily designed visuals — billboards, graffiti walls, dense compositions — consistently lost to a simple photo with one line of text on it. Three takeaways: Consistent beats elaborate. A colour palette and a few repeatable elements carry you further than a full brand guide. Real beats generated. Readers spot AI images instantly — too much detail, too much gloss, nobody recognisable. A rough photo of your own people outperforms a polished fake.
- 18 median clicks at 176–200 words. Just 1–3 clicks under 100 words. That gap is hard to ignore when you share links on LinkedIn. Our analysis of 51,696 LinkedIn posts from company pages revealed something specific about article and link posts: short captions leave clicks on the table. Captions under 25 words produce a small spike of about 3 clicks, then clicks drop through the 26–125 word range before climbing steadily to a clear peak at 176–200 words. Past 225 words, data thins out and performance drops back to around 10. The
- P.S.: Siri AI werkt niet in Europa, Willow wel ;) Laat mij gerust weten als je wat meer te weten wilt komen over Willow.
- Managing social media across 6 brands, 17 pages, or 10 offices — without losing your mind or your brand consistency. That's not a hypothetical. It's what our customers actually do with Willow every day. Colorclub manages 6 brands through one platform and has generated 652,000+ impressions while keeping content quality high across every channel. Fieldside, an IT group offering A-to-Z services, boosted brand visibility across 17 social media pages (and counting) on LinkedIn, Facebook, and Instagram. Acs Accountants runs
- Altijd super om te zien hoe we met willow het verschil kunnen blijven maken voor onze clients. En met een super mooie quote van Amber: "Zonder jullie zou er anderhalf jaar niets op LinkedIn hebben gestaan." Daardoor kan de vrijdag bij team Willow alvast niet meer stuk! Merci voor het vertrouwen en super goed bezig daar bij Weevo hr! Meer info over onze samenwerking hierzo: https://lnkd.in/eBf-DBf7
- From 0 to 1,000 followers on a brand-new LinkedIn company page in under a year. 175 posts. 1,100 new product users. That's our own story. Ludwig, Kjell, and Noel grew the Willow company page with one standout content format and a consistent posting rhythm. No paid ads driving the follower count. Just the same approach we coach our customers on every day. Why does this matter? Because we believe a social media tool should prove itself before asking others to trust it. If we can't grow our own page, why would anyone let us help grow
- Most people overthink video production. They underthink clarity. Short vertical video is the format every platform pushes hardest now. The bar on production quality sits far lower than you fear. The bar on clarity sits far higher. The practical trick: batch-record. Sit down once a month with ten real client questions and answer them one after another. Ten clips, one hour, three months of content across four platforms. The 60-second template: 0–3s: Say the question out loud 3–10s: Why it matters to them 10–50s: The answer, in three
- AI removes the excuse. It doesn't remove the work. What AI handles well: turning a voice note into a structured draft, slicing one article into five posts, offering ten angles when you're stuck, tidying grammar in a second language, writing subtitles. "I don't have time" no longer holds up. What AI cannot do: have your opinion, remember the client meeting, know which of your failures is worth admitting in public. The raw material has to come from you. It always did. Here's the risk: feeds are filling with posts that are competent,
Alumni 1 went on to found or lead
Joshua HulpiauVP of R&D→Founder at Nebulae
Victor De CosterRevenue Operations Analyst→GTM Automations at Aikido Security
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
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