Overview
Willow operates in the hospitality recruitment sector, specifically focused on helping upscale restaurants find qualified management personnel. The company aims to improve guest experiences by facilitating connections between restaurants and talented managers.
Key people
In the news
- Packing my bag for Paris Creator Week, and the lineup reads like someone designed it around my obsessions. 8,000+ attendees, 300+ speakers at Grande Halle de la Villette. Here are the sessions I circled first. "From One Market to Five: Can Creator Marketing Scale Across Europe?" Google, eBay, and Novo Nordisk tackling the exact puzzle we face scaling Willow across Benelux and beyond. "Everything You Wanted to Know About LinkedIn." Obviously. LinkedIn is the living room of every B2B firm we serve. "Designing High-Impact Influencer
- October has been another busy month for our product team. Willow Create drafts your social posts from a profile of your business and what's on your website. Since October, it knows when each page was published or last updated, so it steers clear of past events, old announcements and news that's no longer news. You can also hover over any draft to see which page it came from and how recent that page is, before you schedule it. Two more changes make a batch easier to manage. A small icon shows which posts belong to a series, down to
- Kleinschalige IT-bedrijven hebben vaak moeite met sociale media door tijdsgebrek. Toch zijn de resultaten vaak spectaculair: • United Codes (Oracle APEX-tools): 31% meer volgers en 81.083 impressies in twaalf maanden. (Nu al in hun derde jaar bij Willow) • Fieldside: meer dan 104.000 impressies en 24.000 interacties op LinkedIn in een jaar. • Triniti Solutions: 215% meer impressies in twaalf maanden met Willow vs de twaalf ervoor Wat ze gemeen hebben, is een vast ritme. Dankzij de kmo-portefeuille konden veel kmo's investeren in de
- Kleinschalige IT-bedrijven hebben vaak moeite met sociale media door tijdsgebrek. Toch zijn de resultaten vaak spectaculair: • United Codes (Oracle APEX-tools): 31% meer volgers en 81.083 impressies in twaalf maanden. (Nu al in hun derde jaar bij Willow) • Fieldside: meer dan 104.000 impressies en 24.000 interacties op LinkedIn in een jaar. • Triniti Solutions: 215% meer impressies in twaalf maanden met Willow vs de twaalf ervoor Wat ze gemeen hebben, is een vast ritme. Dankzij de kmo-portefeuille konden veel kmo's investeren in de
- Pages that post once a week, every week, get ten times the impressions per post of pages that rarely post on LinkedIn. That's the clearest result from our analysis of 43,738 LinkedIn posts across 488 company pages. We scored every page on one thing: the share of weeks in which it posted at least once. So the score measures rhythm rather than volume. The biggest jump sits between posting in some weeks and posting in most weeks. Impressions per post more than double there, from 106 to 233, and yearly impressions triple. More posts
- Recruitment fairs don't start when the doors open and don't stop when you pack up your stand. The online version runs much longer, and that extended timeline is exactly the part most firms leave on the table. An example of a firm we work with. A few years ago, their booth sat nearly empty for most of the day. Last year, that same booth was packed, because visitors had already seen the firm on LinkedIn before they arrived. That shift didn't happen on the day of the fair itself. It happened before, during, and after. Students are
- We should have made much much more noise about this already but we've been so busy improving Willow Create week after week. By now many of our customers have been onboarded on Willow Create. They've been amazed by the results, so we're putting the doors wide open for new customers. But what is Willow Create exactly? Why did we built it the way it is? Why do you need it? Find out in this carousel (or book a demo 😉)
- Zijn jullie al klaar voor Halloween? Wij hebben alvast onze website in het juiste thema gezet. 👻
Alumni 1 went on to found or lead
Joshua HulpiauVP of R&D→Founder at Nebulae
Victor De CosterRevenue Operations Analyst→GTM Automations at Aikido Security
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
Related profiles
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