Overview
Chammah studied aerospace engineering and later worked as a management consultant at McKinsey. In 2024 he co-founded Nexus with Shady Al Shoha and took the CEO role, leading the company through Y Combinator's Fall 2025 batch and its $4.3 million seed round in March 2026.
Assem Chammah is co-founder and CEO of Nexus, a Brussels-based company he founded in 2024 with AI engineer Shady Al Shoha, who serves as CTO. Chammah trained as an aerospace engineer and worked as a consultant at McKinsey before starting the company. Nexus is a no-code platform that lets non-technical teams in large organisations build and deploy production-ready AI agents without engineering support. The agents run complete workflows across CRM, ERP, Slack, Teams and custom APIs through more than 4,000 integrations, with governance and compliance controls built in. The company lists SOC 2, ISO 27001, ISO 42001 and GDPR among its certifications and is part of Y Combinator's Fall 2025 batch, with Tom Blomfield as its YC partner. It operates from Brussels and San Francisco. On 31 March 2026 the company announced a $4.3 million seed round led by General Catalyst, with participation from Y Combinator, Transpose Platform, Twenty Two Ventures, Phosphor Capital and angel investors Gokul Rajaram, Raphael Schaad and Jake Mintz. Named customers include Orange, which deployed a customer onboarding agent in four weeks and reported a 50% increase in conversion rate and more than $6 million in annual lifetime value, as well as Lambda.ai and Proximus Global. Chammah has worked with more than ten large enterprises, including Orange Belgium and Waterland Private Equity, on automating operations with AI.
Career history
Insights & ideas
The through-line
Across these posts the same argument keeps resurfacing: most of what gets sold as "AI transformation" is either mislabeled automation, a proof of concept that will never survive contact with production, or a billing structure designed to keep the client paying forever. The recurring move is to strip the hype back to mechanics, whether that means naming the token math behind a $100k bill, counting the RPA maintenance tax, or pointing out that a PE firm asking for an "AI agent" actually needs a deterministic script. Over the run of posts this hardens from diagnosis into a fairly consistent playbook: pick one workflow, deploy it to production immediately, match the tool to the task's error tolerance, and let the business team own the result rather than routing every change through engineering [7][9][14].
On matching the tool to the task
The clearest recurring principle is that agents are not automatically the right answer. On a payroll cost-cutting request: "AI agents hallucinate. For anything financial where you want 100% accuracy, and zero errors - AI is just not a good tool to use" [9]. The framework that follows splits work into automation ("Anything where 99% right is wrong"), agent ("Anything that takes a human 20 minutes of judgment per case"), and hybrid, where a "Script for the 99%" hands off "the 1% of edge cases" to an agent with human review [9]. The same instinct shows up when reviewing a consultancy's "agentic" build that was really "just built a bunch of automations + rules," which he calls "completely fine - if that's what the use case needs" until complexity breaks it [1]. RPA gets the harshest read: "70-75% of RPA total cost of ownership goes on building, fixing and maintaining them," because "Building the thing is easy. Keeping it current as reality drifts is what no company does" [3].
On cost efficiency
Model economics get treated as a lever anyone can pull. Cutting a client's AI bill "from $100k to $60k/mo Without losing any quality" came down to swapping models with comparable benchmarks at a fraction of the token price: "Opus 4.8 costs $5 per million input tokens, $25 per million output tokens... And Sonnet currently costs $2 per million input tokens, $10 per million output tokens" [2]. The conclusion is generalized past the one client: "Pretty much any organization can run this exercise and dramatically cut their AI bill" [2]. Ramp's spend data is read the same way, as evidence that budget size isn't the differentiator: "Median company spends $11.38 per employee per month" while "Top 1% spend $7,449," and that gap comes from buying "verticalized AI" instead of "one chat seat" [8].
On business teams owning AI, not engineering
A second theme is removing engineering as a bottleneck for iteration. Describing a client build: "the business team owns it completely. They don't need to go to engineering to change anything. They can tweak it, test new use cases, and iterate directly" [12]. This is generalized into a claim that forward-deployed engineers aren't even necessary anymore: "You DON'T need an FDE to implement AI," because the two components of an agent, "Harness" and "Prompt," can both be "prebuilt" so that "nobody can access things they shouldn't" while the business side operates freely [14]. The Nexus boilerplate work extends this logic to infrastructure itself: "Credentials never leave Nexus... Your business team builds the app. They never touch an API key" [4].
On how consultancies bill for AI
The critique of vendor incentives is pointed and specific. On per-change-request billing: "Every tweak to that agent becomes a change request... Charging $100k+ a month, with no end date on the invoice," which he calls "robbery" because "Build once is a fallacy" and "Nothing in a per-change contract rewards speed" [15]. Proof-of-concept culture gets the same treatment: "POCs create endless loops. You run one POC, get decent numbers, leadership wants another POC with more realistic data," and the fix is to "Pick one workflow" and "Deploy to production immediately," accepting that "it will make mistakes" [7].
Takeaways
- Before building an agent, classify the task by error tolerance: automation for "99% right is wrong" work, agents for judgment calls, hybrid with human review for the edge cases [9].
- Rerun model choice as a cost exercise: comparable benchmark performance at a lower per-token price can cut AI spend by 40% without losing quality [2].
- Treat RPA as a maintenance liability, not a one-time build, since 70-75% of its total cost is upkeep and roughly 45% of bots break weekly [3].
- Skip the proof-of-concept cycle. Choose one workflow with clear inputs and outputs, ideally customer-facing, and deploy straight to production [7].
- Push agent ownership to the business team by prebuilding the harness and prompt layer, removing the need for a forward-deployed engineer per client [14].
- Avoid per-change-request billing for AI systems since agents require continuous tweaking and that pricing model rewards slowness over ROI [15].
In the news
- We've just DOWNGRADED Claude models Haiku 5.5 is EXCEPTIONAL at retrieving data You have to seriously consider switching: We're testing two things: - How much does it cost for a model to retrieve information from our data - How accurate is the information it retrieved Way we tested: - Each model was tasked with answering 18 questions - Questions were of differing difficulty - We changed each model's 'effort' level (medium, high, max etc) At high effort: - Sonnet = 71.3% accuracy at $5.57 per question - Haiku = 71.7% accuracy at $1.15
- Just used AI to make every blog page listenable Sounds incredibly realistic and cost <$1 Here's how to do it for your own blog: There are lots of text to speech models out. For a 3,000 word article in order of best to worst sounding voice: 1. ElevenLabs Eleven v4 Turbo ($0.67) 2. Google Gemini 3.8 Flash ($0.26 until Dec 31, then $0.52) 3. ElevenLabs Eleven v3 ($1.34) 4. OpenAI tts-1 ($0.25) And it's a very easy workflow to copy: 1. Get an ElevenLabs API key (or any model) 2. Rewrite each article for speaking out loud. For example,
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- Europe's top 50 hotel groups run almost 2M rooms. This is a massive opportunity in AI... Each of those rooms needs a price for every night, which comes out to almost 730M room-nights a year across the 50 groups. But the average technology in hotels is ancient. (it's rare if they have anything more than a chatbot) I talk to their revenue teams, and they tell me they still set prices manually... for every hotel, every night of the year. Why? Because "the pricing software is always wrong." Here's where the opportunity lies: Pricing a
- Anthropic engineer explains harnesses: (Why it’s $400K-$1M skill) While everyone else builds multi-agent systems manually, he builds systems that run loops, use sandboxed tools, and turn logs into new skills automatically. The workflow: Opus 5.5 → Agents → Harnesses → Loops → Graphs Use Opus 5.5 as the model Agents can the model & tools to do a job Harnesses manage execution around the model Loops let the agent act, check results, keep working Graphs essentially represent execution states and transitions. Use this 5-step
- If you're already exhausted by AI... This is probably why: There's a new frontier AI model being released every 11 days. - An 11-day gap means more than two "best model in the world" launches every month. - Each launch arrives with new benchmarks and a wave of "everything just changed" takes. - So if it takes you a month to spec out an agent, a newer model has shipped before the spec is finished. I think the exhaustion comes from how most teams handle each release. Someone reads the launch thread, reruns the evaluations, rewrites
- The easiest way to make money with AI right now: (Only continue reading if you have capital) Everyone talks about implementing AI into traditional companies, but the play I'm breaking down here is aggressive private equity. You buy a company. Rebuild it with AI. Make it profitable. This is how the AI roll-up PE works: 1. Buy the company > Borrow most of the purchase price > Repay the loan from the company's cash flow 2. Replace the management team > Go department by department > Bring in all your own people 3. Start with the
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