Overview
Muskala co-founded Accurat in 2018 with Steven Van Canneyt. The platform collects and analyzes anonymized location data to deliver actionable retail market insights, serving major clients including Ahold Group, Lidl, Aldi, and Clear Channel. Accurat raised EUR 1 million to scale its location-based market research services across Europe with an initial focus on the German market.
Career history
In the news
- Morgen spreek ik bij BD Media | BD Logistics op het Leaflet Masters event. Wat betekent data in je papieren folder strategie anno 2026? Morgen kom je het te weten 😀 .
- Yesterday's news is (this time) still news today! Exciting times ahead of us :). Thanks again Marc Knuff and the YouGov-team!
- partnership The word is out! YouGov and Accurat.ai have teamed up, ready to put our deep dive levels to work for Belgium's, the Netherlands' and Germany's nicest retail brands out there 🩷 . Not every region is the same, loyalty shifts constantly for different segments and understanding last week or even last Sunday is what matters more and more in today's /retail reality. Glad, proud and honoured we can add an extra piece to the ever growing /Research reality puzzle 🧩. More details to be announced soon... Thanks all
- mustread, maar anders vatte Jeffrey Muller van Spotta het mooi samen: "De vraag is dus niet langer: werkt brievenbusreclame nog? De data geven antwoord: ja. De echte vraag is: hoe zorgen we dat het nog meer oplevert?" Leuk dat we dit samen oppikken 💪.
- Fijne klant zoekt fijne marketeer 😁.
- This month was busy! Since the start of this year we made some changes and decided to #focus more. And it appears to be paying off... 🫡 📢 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗺𝗲𝗱𝗶𝗮 We have been working for Bauer Media Group in Belgium & the Netherlands, Lijncom, BD Media | BD Logistics, Spotta, Cityscreens and DPG Media België for a while. But we had put retail first. Now we are dedicated on our #media offering more than ever and it pays off. Last month we won our second #amma together with DPG 🏆. 🇩🇪 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 We have
- Met een zekere spijt in het hart zal ik binnenkort een nieuwe collega toelaten om mijn favoriete interim job over te nemen 😁. Serieus: niets zo leuk als aan het product te sleutelen en directe impact te hebben op onze klanten 😍. Wie neemt de handschoen op? 🧤
- Consistency is king: 🏆 Second year in a row, Accurat.ai wins an #AMMA award 🏆 So proud of the whole team! Last year, together with Lijncom the MAIA model was awarded a Gold Amma in the "Media Research of the Year" category. This year, together with DPG Media België we entered the attribution approach that we set up together to prove real-world impact (as in: actual store visits!) of digital media. Curious about next year 😉. For DPG media it was not the only trophy they took home, as they won 6 AMMA awards 🤯💪. Thanks for
Related profiles
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.