Overview
Muskala co-founded Accurat in 2018 with Steven Van Canneyt. The platform collects and analyzes anonymized location data to deliver actionable retail market insights, serving major clients including Ahold Group, Lidl, Aldi, and Clear Channel. Accurat raised EUR 1 million to scale its location-based market research services across Europe with an initial focus on the German market.
Career history
In the news
- mustread, maar anders vatte Jeffrey Muller van Spotta het mooi samen: "De vraag is dus niet langer: werkt brievenbusreclame nog? De data geven antwoord: ja. De echte vraag is: hoe zorgen we dat het nog meer oplevert?" Leuk dat we dit samen oppikken 💪.
- Fijne klant zoekt fijne marketeer 😁.
- This month was busy! Since the start of this year we made some changes and decided to #focus more. And it appears to be paying off... 🫡 📢 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗺𝗲𝗱𝗶𝗮 We have been working for Bauer Media Group in Belgium & the Netherlands, Lijncom, BD Media | BD Logistics, Spotta, Cityscreens and DPG Media België for a while. But we had put retail first. Now we are dedicated on our #media offering more than ever and it pays off. Last month we won our second #amma together with DPG 🏆. 🇩🇪 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆 We have
- Met een zekere spijt in het hart zal ik binnenkort een nieuwe collega toelaten om mijn favoriete interim job over te nemen 😁. Serieus: niets zo leuk als aan het product te sleutelen en directe impact te hebben op onze klanten 😍. Wie neemt de handschoen op? 🧤
- Consistency is king: 🏆 Second year in a row, Accurat.ai wins an #AMMA award 🏆 So proud of the whole team! Last year, together with Lijncom the MAIA model was awarded a Gold Amma in the "Media Research of the Year" category. This year, together with DPG Media België we entered the attribution approach that we set up together to prove real-world impact (as in: actual store visits!) of digital media. Curious about next year 😉. For DPG media it was not the only trophy they took home, as they won 6 AMMA awards 🤯💪. Thanks for
- Maarten Vander Beken van Accurat.ai op het podium van #CatchTheShopper over #media #attribution. 💪 Bedankt Spotta om ons mee te vragen! 🙏
Related profiles
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.