Overview
Founded in 2018 by Bart Muskala and Steven Van Canneyt, Accurat builds software that converts anonymized location signals into actionable retail and market insights. The platform covers three core use cases: MarketMonitor (brand and market share tracking over time), CampaignCompass (measuring offline campaign impact on footfall), and TrafficTracer (analyzing foot traffic potential for site selection).
The company raised EUR 1M from PMV, Angelwise, and a group of Belgian angel investors including Lorenz Bogaert and Toon Coppens. Accurat's data approach is built on GDPR compliance from the ground up, gathering and processing mobility data under Belgian and EU privacy regulations.
Accurat operates in the broader location intelligence and retail analytics market, competing with international players while focusing on European-first data practices and Benelux retail clients.
Funding history
- Seed: EUR 1M from PMV, Angelwise, Lorenz Bogaert, Toon Coppens, Bart Putteman (COO)
Key people
In the news
- In the next weeks, you'll start hearing more about Salotto on this feed. Before that, a word on what it is and why we're behind it. Salotto is a cultural hub in Williamsburg, Brooklyn, we co-founded in 2023 together with a community of Italian designers, illustrators, art directors and studios working in New York. Accurat is the initiative's main backer, and our New York operations live inside it, in a former industrial loft on 84 Withers Street, alongside our co-founders Lorenzo Fanton, Emiliano Ponzi, Marco Rosella, YOHOHO Studio,
- AI will accelerate execution. What doesn’t get automated is judgment: what to make, why it matters, how to express it.” - Phil Gilbert For Archivio Magazine, our co-founder Gabriele Rossi sat down with Phil Gilbert and Hayley Hughes - the two people behind one of the most consequential design transformations of the last decade: the rewriting of IBM’s design language across a 400,000-person organization. We were lucky enough to have a small window into that work. In 2016–17, Accurat collaborated with Hayley’s team on the
- Climate risk used to be an externality. Now it's a line item - in portfolios, in financing decisions, in infrastructure planning. But the tools meant to measure it have rarely served the people who actually need to act on it. For Eoliann, we designed a four-module platform that quantifies climate risk across asset portfolios: floods, droughts, wildfires, landslides, and extreme precipitation. Risk dashboard, map explorer, raw datasets, reporting environment - a system that holds technical depth and executive clarity in the same
- Climate risk used to be an externality. Now it's a line item in portfolios, in financing decisions, in infrastructure planning. But the tools meant to measure it have rarely served the people who actually need to act on it. For Eoliann, we designed a four-module platform that quantifies climate risk across asset portfolios: floods, droughts, wildfires, landslides, and extreme precipitation. Risk dashboard, map explorer, raw datasets, reporting environment: a system that holds technical depth and executive clarity in the same
- Some of you helped us build the first fifteen years. Some are why we're still around. Most are both. A reel of our 15Y Manifesto Night, the night we first shared our standpoint for the next fifteen, and we shared it out loud, in the room. The deliverable is dead. The deployable is what comes next. We're making it with you. Thank you to everyone who came. The conversation continues. #Accurat
- With data we have raised awareness on abuses, reported on wars, transformed businesses, accelerated progress; we crossed disciplines and perfected arts to make it more accessible, useful, beautiful." More on: https://lnkd.in/deRp-t-5
- Fifteen years ago, we opened a studio in a former tailor shop in Milan. On June 9, we opened the same studio again, this time to the closest people who've been part of how Accurat became Accurat. Partners we've worked with for a decade. Clients who became friends. The people without whom none of this happens. On the walls fifteen decisions, one for each year, that made Accurat what it is today, and maybe tomorrow. The sixteenth decision, the one we're making now, is still open. All around the studio, fifteen years of our
- Internally we already spend a lot of time arguing that the deliverable is dead. This week we get to do it from a stage. Our co-founder Gabriele Rossi will be at Digital Design Days 2026 in Milan with a talk titled “The Death of the Deliverable: From Delivering Certainty to Deploying Judgment.” Fifteen years of Accurat compressed into the argument we keep coming back to: that finished artifacts are no longer the unit of value. That judgment is. That data-native work means designing systems that keep thinking after we leave the
Backers
PMV (ParticipatieMaatschappij Vlaanderen)
Flemish government investment arm with a EUR 1.9B portfolio, backing tech and biotech companies with tickets up to EUR 20M.
Lorenz BogaertLorenz Bogaert is the central figure of the Ghent tech mafia: co-founder of Netlog, one of Europe's first social networks, with a chain of exits and co-founding credits spanning Twoo, Delta (eToro), Rydoo (Sodexo), Realo, StarApps, Pitchdrive, and Introw.
Toon CoppensToon Coppens co-founded Netlog and Twoo with Lorenz Bogaert and Nicolas Van Eenaeme, serving as CTO of Europe's first major social network, and became a Board Advisor at Pitchdrive after the Meetic exit.
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