Overview
Caroline Baeten is the founder and CEO of dressr, a company she founded in November 2020. She is based in Brussels.
Before that, she worked at Movify from October 2016 to February 2020, first as a business manager and then, from July 2019, as a senior business manager and sales coach. In 2016 she carried out an MBA project at Anheuser-Busch InBev for Vlerick Business School. Earlier in her career she was a business manager at Caitena from 2013 to 2015, a procurement officer at *Retail from 2012 to 2013, a legal officer at the Dept. of Justice from 2011 to 2012, and an account officer at Proximus from 2009 to 2011.
Baeten completed a Master of Business Administration at Vlerick Business School in 2016 and studied international business at BiMBA at Peking University the same year. She holds a Master in Criminology from KU Leuven, obtained in 2009.
Career history
In the news
- This was so much fun! Yesterday I got to stand on the stage of Love Tomorrow. What an experience, and thank you for all the warm reactions. My keynote, Why owning less gives you more, was about access over ownership. Broader than Dressr: about how we consume, how we define growth, and why everything you need might already exist. I'd love to bring this story to other stages, events and teams too. Looking for a speaker on circularity and impact entrepreneurship? Let me know in DM. 🙌
- Little did I know, standing in the crowd at the very first Tomorrowland back in 2005, that I'd one day be on the stage of their summit. "Why owning less gives you more" There's a sentence almost everyone has said, standing in front of a closet that is completely full: I have nothing to wear. We were promised that owning more would make us feel richer. Most of the time, it just leaves us with a wardrobe full of things we never wear. On Thursday I am giving a keynote I have, in a way, been working toward for five years. Dressr
- Op het event van Radicale Vernieuwers leerde ik over de andere projecten: werken aan een plek voor jongeren in psychose, aan ouderen die met eenzaamheid kampen, aan meisjes die voor het eerst zelfzeker over straat durven lopen. Stuk voor stuk projecten waarvan je denkt: hoe bestaat dit nog niet? En wat me bijblijft: voor dit soort initiatieven is er structureel te weinig funding. Het bracht me terug naar verhalen van mijn grootvader. Hij was kinesist in een jeugdinstelling en leerde jongeren ontspanningsoefeningen aan: jongeren
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