Overview
Daan Raemdonck is a co-founder of Koppie, which he started in November 2022, and is based in Gent. Since January 2022 he has also worked on a self-employed basis in management consultancy through Aurendee, and since March 2017 he has been a guest lecturer and course holder at Vlerick Business School, EDHEC Business School and Ghent University, among others.
From September 2022 to June 2023 he was commercial director at Picnic Technologies. He held roles at Danone as global marketing director for plant-based innovation and portfolio, To Drink, from May 2017 to September 2019, and as programme director and sales lead during 2021. At Alpro he was international marketing manager for To Drink from September 2016 to May 2017 and marketing director of the Alpro business unit from September 2019 to January 2022. He began his career at Bain & Company, where he interned as an associate consultant in 2010 and returned from October 2011 to September 2016 as a manager and case team leader.
He studied applied economics and commercial engineering at Ghent University, completing a bachelor's degree in 2009 and a master's in commercial engineering and big data engineering in 2011, with a period at the University of Nebraska at Omaha in 2009.
Career history
In the news
- Well that's a first! Never been on a poster before ;) Food Forum was great yesterday. Today I'll be at The Drop! Starting with an event by Rockstart #Amplify at Slaghthuset in Malmö.
- Tell me you're going to a Food Tech conference without telling me you're going to a... With a suit case full of Koppie / OtherKinds I'll be present in the coming weeks at: - FoodTech Forum (Malmo) - 15/9 - The Drop (Malmo) - 16/9 - Forward Fooding The Future of Ingredients (London) - 23/9 - FXT Connect (Hasselt) - 24/9 Speak to me about the Future of Coffee! Happy to spend a few hours ;)
- Excited to start our social media campaign! Testing multiple combinations of messaging (benefits & RTBs), imagery, & product types (filter vs. latte). Sincere apologies if you get spammed. It's for a good cause 🙏 Looking at all marketeers in my network. What do you think? What message would you use? How could we improve the image? OtherKinds #OtherKinds #Coffee #NewBeverages #Drinks #Readinghashtags? #NewDrinks
- Massive learning: 𝗰𝗼𝗹𝗼𝘂𝗿 𝗶𝗻 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗮𝗻 𝗮𝗿𝘁, 𝗻𝗼𝘁 𝗮 𝘀𝗰𝗶𝗲𝗻𝗰𝗲! One of the things I love about building with Koppie is 𝘁𝗵𝗲 𝗻𝗼𝗻-𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴. It's what we look for in our teams: fast learning & integration. The benefit of a start-up: it's all over the place: in fermenting, in roasting, in grinding, in working with partners, in production, in negotiation... Where I wasn't expecting it, is in colour & printing. We made a design & chose our colours (matching CMYK & RGB
- From my previous company on to the next! Pretty cool to be featured alongside Alpro's latest innovation in Green Queen Media. Thanks for the coverage Anay & Sonalie! https://lnkd.in/e4FYNvQi In the article I explain all about our OtherKinds branded D2C launch. We hope it can help to further drive the future for hybrid coffee's! Interesting side-note: we don't support the "Beanless" moniker. It's not a consumer language, and if anything, we're closer to "beans" than coffee (=seeds of a coffee cherry) could ever be ;)
- Robusta not the solution to coffee's climate crisis." Well, there goes that scenario?... (article: https://lnkd.in/eRz7AmnC) We started @Koppie because we didn't like the 𝗼𝘂𝘁𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗰𝗼𝗳𝗳𝗲𝗲 . A future where a daily ritual enjoyed by so many stands to become a luxury, coupled with a major risk to the livelihood of current farmers. With @Koppie, we developed a 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁'𝘀 𝗰𝗹𝗶𝗺𝗮𝘁𝗲 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁, & 𝗼𝗳𝗳𝗲𝗿𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗹𝗲𝗮𝘀𝘂𝗿𝗲. We truly ask nothing from you as a
- 𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗖𝗼𝗳𝗳𝗲𝗲. 𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗧𝗲𝗮. 𝗜𝘁'𝘀 𝗥𝗼𝗮𝘀𝘁𝗲𝗱 𝗣𝗘𝗔. Familiar enough to love, different enough to be interesting. Super happy & proud to 𝗹𝗮𝘂𝗻𝗰𝗵 OtherKinds today! After roughly 4 years of tinkering, here we go... OtherKinds was 𝗺𝗮𝗱𝗲 𝘁𝗼 𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗲𝗮𝗸𝘀: - Nutty & smooth taste - No caffeine, naturally... - A truly local product. From here, to be enjoyed here. - Up to 10x lower footprint vs. your average cup of coffee - High in fibre & protein (Latte variant)
- 4 years ago I was a visitor to Love Tomorrow, playing with the idea that would later transform into Koppie. This year, I'm honoured to be a speaker! Proud to be invited by VLAIO - Flanders Innovation & Entrepreneurship to talk at this year's Love Tomorrow, the impact summit of the always iconic Tomorrowland. Together with Achilles Hannecart from Gutsy I'll be sharing a glimpse of what it's like to build in foodtech today. Covering the highs and the lows, as well as the specifics that go into food venturing. Of course, we'll be
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