Overview
Erik Hauters is the founder of cuez, a company he started in October 2014, and is based in Leuven. Since January 2016 he has also been the owner of Couch Tomato Commv.
From August 1999 to October 2014 he was art director at Woestijnvis. He was a guest professor at Erasmushogeschool Brussel from 2005 until May 2015. Earlier, in August 1997, he worked as a director at Beeldhuis.
Hauters studied at KU Leuven from 1991 to 1994 and at Rits, part of Erasmushogeschool Brussel, from 1993 to 1997, where he took a master's degree in television. He also attended Onze Lieve Vrouwwecollege in Antwerp and Sint Norbertusinstituut Antwerpen.
Career history
In the news
- Wrapping up IBC2026, what a week! There’s something special about coming to IBC - International Broadcasting Convention after months of building, creating and working towards this moment, and finally seeing it all come together. This year, we brought Storydesk, MOS Connector, Browz and the ground-breaking Story Object Model Project through the IBC Accelerator to the show floor. Cuez was also named the winner of Best use of Agentic AI in media Cuez - Storydesk with built-in agentic AI framework in CSI Magazine awards, which proved
- IBC20206 Day 1 at the Cuez booth started off great! 🇳🇱 A busy day of great conversations, demos and catching up with people from across the broadcast and media industry. And we’re only getting started. See you at the Cuez booth - Hall 6, booth A23 #IBC2026 #Cuez #Broadcast Aaron Nuytemans Erik Hauters Jens De Maere Annemie Vermeulen Arnaud Le Roij Iris Muradoglu Camille Comblin Christian Ketelaer Jan De Wever Lonneke Spinhof Kevin Demiddele Tijl Claessens Ecaterina Caprari Zeineb Hamdi Ronald Spilstijns Andrew Rogers Charlotte de
- If you see one thing this week at IBC - International Broadcasting Convention (apart from Cuez), let it be SOM. What's SOM: Story Object Model. The open standard being defined through the IBC Accelerator 2026 Smart Stories project. It's a shared context layer: instead of just passing data between newsroom tools as MOS did, it gives rundown, graphics, MAM, compliance, or any tool the same live picture of what's actually happening with a story, and makes it understandable for AI agents within these tools to interact. Why it matters:
- How many tools does it take to get one story to air, and then out to every other channel your audience uses? If your answer is "more than it should," join Aaron on August 13 for our next Cuez webinar → https://hubs.la/Q04p-skv0 He's walking through Storydesk, our story-centric NRCS, and how it lets a story move from first draft straight to air, and out to web, social, and every station in your group, without switching tools along the way. Aaron will also get into where AI actually helps once it has full context across your
- Very proud of the entire team. Good luck, Jens De Maere and Aaron Nuytemans! Register here for the webinar: https://lnkd.in/dUH5HuiA
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