Overview
Floris Lauwerier is co-founder and CEO of Powerhouse PMS, a Ghent-based proptech startup building a modern property management system for real estate operators.
Floris Lauwerier is the co-founder and CEO of Powerhouse PMS, a role he has held since September 2023. He is based in Ghent. Since July 2022 he has also been the owner of Digishift, where he works as a Salesforce consultant.
Before that, Lauwerier spent from September 2017 to July 2022 at Cloud Innovation as a Salesforce project manager, and from September 2015 to September 2017 at ABSI as a Salesforce consultant. He worked in automotive product management at Gates Corporation between October 2013 and September 2015, and began his career at Calidat s.a./n.v., where he was a junior CRM manager from December 2011 to September 2013.
He studied applied economics with a focus on marketing at Ghent University, and completed a master's degree in international marketing at the Athens University of Economics and Business in 2011.
Career history
In the news
- Operational alpha.” I must have heard that phrase four or five times today at PropTech Connect, both on stage and in conversations around the venue. The idea is simple: returns increasingly depend not only on the asset you own, but on how well you operate it. That puts operations in a very different light. It is no longer just a cost to control. Done well, it is where you can create real value. Two other things felt noticeably different from last year. First, the conversation around AI has become much more practical. Last year, it
- Representing Powerhouse PMS in London next week for PropTech Connect Europe, 9 and 10 September. Looking forward to two days of good conversations. Meeting people in person, catching up with familiar faces, and hearing what's really going on in the industry right now. Especially curious how far AI has actually made it across the industry into the day to day business, beyond the pilots and the panels. If you'll be there, reach out and let's grab a coffee!
- Powerhouse PMS was originally built managing senior housing. Then the market pulled us elsewhere: student living, coliving, serviced apartments. Same idea: living as an experience, not just a lease. But we never left senior living. Over the past years we've onboarded more and more brands bringing that same experience-first concept to seniors. Club65 is the latest 🇵🇹 Senior living, built the way the best living brands operate: designed around the resident, powered by great operations. Watch this team closely. They'll set the
- I'm looking for a Senior Software Engineer to join us at Powerhouse PMS. And I'm going straight to my own network for it. The best hires almost always come through someone you trust. This isn't a "maintain the backend" role. You'll be building at the front edge of what's possible: AI inside the product, and AI in how we work day to day. You'll work alongside Valentijn Spruyt, one of the most forward-thinking engineers I know, and directly with me on delivering the product vision. We move fast We keep things clear, simple,
- Two questions every operator asks me within 30 seconds of any Agentic demo: "Can I trust this with my data?" "Will it actually fit how we work?" Both fair. Both honest. Both worth answering directly. On trust: we run on Salesforce. The data permissions, audit trails, role-based access, encryption, all the parts that keep your PMS safe, are the same parts keeping our AI safe. We didn't reinvent any of it. We didn't ship a 0.1 version of it. We built on what's already there. That's not a marketing line. It's an architecture decision
- The most valuable AI agent in your shared-living business will never speak to a resident. Last post I wrote about the bar for tenant-facing agents: closing a lease, end to end. When agents clear that bar, the value is real. Better conversation. Faster reply. The work actually gets done. But that's the visible half. The actual money: the operational drag, the staffing cost, is sitting in the work your ops team do internally. Every single day. That's where internal agents change the math. What an internal agent actually does: - Reads
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