Overview
Taleman's path to CPQ software started in 2003, when he was studying computer science and built a program that digitized the logic of a door for his father, a door manufacturer's salesman who spent hours on manual price calculations. In 2017 he formalized the concept and founded Hive CPQ, joining the Ghent accelerator The Birdhouse and leaving the program that December with the company's first customers. In 2018 he ran the company with two full-time employees and four offshore workers in Bosnia, serving early clients such as Entrematic Belgium, Idem Poorten and Coverseal, and the company was selected for Scaleup.vlaanderen. He has led Hive CPQ as CEO since, and in July 2025 the company announced a collaboration with Squadron B.V. of Waregem to bring quote automation to manufacturing companies.
Frederik Taleman is the founder and CEO of Hive CPQ, a Ghent company that builds configure price quote software for manufacturers of complex products. The idea dates back to 2003, when Taleman, then a computer science student, wrote a program that digitized the logic of a door to spare his father, a salesman for a door manufacturer, hours of manual price calculations. He turned that concept into a company in 2017. Hive CPQ went through The Birdhouse, the Ghent startup accelerator, and left the program in December 2017 with its first customers. The company was later selected for Scaleup.vlaanderen for guidance in its scale-up phase. Early clients included Entrematic Belgium, Idem Poorten and Coverseal, and in 2018 about 250 distributors worldwide were using the configurator. The platform offers product configuration, 3D visualization, bill of materials generation, pricing engines and document automation for industries such as doors, HVAC and refrigeration, outdoor products, machines and vehicles, and includes a tool called Hive AI for building configurators inside the platform. Customers include Reynaers Aluminium, Joris Ide, De Clerck, Zolare, Nauta and S2. Taleman leads the company from Kleindokkaai in Ghent, with a leadership team that includes chief technology officer Stijn De Mulder.
Career history
Media & appearances
In the news
- We're changing how the doors and windows industry sells. For years, quoting a window project meant hours of manual work: dimensions, profiles, glazing, hardware, U-values, price lists from every supplier. Complex products, complex calculations. We're now bringing AI into that process. And it changes everything. With Hive CPQ, you can: • Upload a building plan, sketch or window schedule and get a complete configuration and quote back. All you do is review. • Let our Sales Agent read incoming quote requests and prepare the
- Integrated was yesterday. Embedded is now. Most people know Hive CPQ integrates with Microsoft Dynamics 365. Here's what's easy to miss: we've gone a step further. Hive CPQ is now fully embedded inside the Dynamics 365 apps. What that means for your sales team: - Open an opportunity and configure the product in the same window; no switching, no second system. - Pricing stays live while you build, so every quote reflects reality. - Options are validated as you go, catching errors before they reach engineering. - The bill of
- AI built a 'CPQ quote template' all by itself for the first time today. Another major milestone in making CPQ implementations easier!
- 5,433 answers. One number I keep coming back to. Since 2021 we've asked users one simple question inside Hive CPQ: how likely are you to recommend us? The median answer: 9 out of 10. Nearly 39% give us a perfect 10. That works out to an NPS of +33, comfortably above the benchmark for B2B software. What makes me proud is not just the score. It's who is answering. These are not the decision-makers who bought Hive. These are the people who work in it every day. Sales teams, dealers, back-office staff at manufacturers across Europe.
- Three or four quotes on the table. The manufacturer who answers first usually wins. That's the reality Frederik De Clerck described to us, and it's why De Clerck ramen en deuren rebuilt how they quote
- Congratulations to the Decoline team for this achievement! Configure right, grow faster 🐝
- Vibe coding can make a prototype feel like a product... It's the great illusion of 2026: you type a prompt, and 30 seconds later there's a configurator that looks stunning in a demo. Buttons work. Prices appear. Everyone 👏👏👏 Then someone asks it to run in production. That's the moment the left cylinder in this graphic meets the right one. A configurator that demos well is Frontend + Backend. A configurator that actually survives a discrete manufacturer is all of that, plus dealer permissions, ERP-synced pricing, a BOM your
- Mega toffe nieuwe experience in Stad Brugge, proficiat met de realisatie Frederik Vannieuwenborg en Bert Bernolet 🤩🤩
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