Overview
Joao Martins is a co-founder of zeal-robotics and is based in Madrid. Since May 2026 he has also been Iberia digital solutions sales senior manager at Prysmian.
From June 2023 to April 2026 he worked at Belden Inc., first as a solutions account manager for smart infrastructure solutions and, from October 2024, as senior manager for solution sales covering hospitality and data centres in Europe. He joined Nokia Bell Labs Antwerp in April 2018, where he was account CTO and later account manager for the Orange Spain account until June 2023. Before that he spent seven years at Ericsson, starting in February 2006 as a senior solution architect and end-to-end specialist, then serving as technical director for Maroc Telecom, customer technical leader for Vodafone Spain and, from December 2016, networks CTO on the Vodafone Spain account.
He studied electronics and telecommunication engineering at the Universidade de Aveiro, followed by telecommunications at the Instituto de Telecomunicações, a Cisco CCNA at GALILEU in Porto, and an MBA at EAE Business School.
Career history
In the news
- Excited to announce that I’ll be speaking at #DCWorldMadrid! I’m looking forward to sharing insights in my session:⚡ 𝗣𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝘆: 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗡𝗲𝘅𝘁-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗗𝗮𝘁𝗮 𝗖𝗲𝗻𝘁𝗿𝗲𝘀 𝗯𝘆 𝗣𝗿𝘆𝘀𝗺𝗶𝗮𝗻 As AI continues to reshape our digital world, the challenge is not only how to scale infrastructure to meet growing demand, but how to do so sustainably and efficiently. In this session, we’ll explore the role of innovation in building
- The future of connectivity starts here. El ecosistema de los #DataCenters está evolucionando a una velocidad sin precedentes. Más datos, más densidad, más capacidad. Y nuevas exigencias para las #infraestructuras que hacen posible el mundo digital. En Prysmian estamos preparados para afrontar este desafío. 📍 4–5 noviembre | Data Centre World Madrid 🤝 Silver Sponsor Ven a nuestro stand y descubre nuestras últimas innovaciones en #fibraóptica y #conectividad de alta densidad, soluciones diseñadas para responder a las necesidades
- Exciting news for the future of digital infrastructure! Prysmian's new 10-year strategic agreement with Molex is much more than a commercial milestone: it's a clear signal of where our industry is heading. As AI, cloud, and hyperscale data centers continue to grow, high-performance fiber and connectivity are becoming the foundation of digital transformation. In my role, I see every day how the demand for AI-ready infrastructure is reshaping conversations with customers. The challenge is no longer simply deploying
- I'm excited to share that I've joined Prysmian as Senior Manager, Iberia Digital Solutions Sales. As the energy and telecommunications sectors continue to evolve, the increasing demand for connectivity, digitalization, and resilient infrastructure is reshaping industries across Iberia. I’m excited to lead the growth of Prysmian’s #DigitalSolutions business, helping customers unlock the full value of #fiberoptictechnologies to build smarter, more connected, and future-ready networks. Prysmian #DigitalSolutions offers solutions
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