Overview
Joelle Frijters built Improve Digital as a bootstrapped adtech company, scaling it to EUR 80M in annual revenue before selling to Swisscom in 2016. The bootstrap-to-exit story without Venture Capital is unusual at that revenue scale and makes her one of Belgium's more distinctive founders.
After the Improve Digital exit, she founded Inspiring Fifty, a program that recognizes the 50 most inspiring women in tech across participating countries. The initiative has expanded to 10+ countries and has become a credibility marker in the Belgian women-in-tech community, intersecting with efforts by Elke Kraemer and others.
She currently serves as Senior Advisor at Inkef Capital, a Dutch venture fund.
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