Overview
Martijn Van Dooren is co-founder of AskWhisper, an Antwerp-based Belgian SaaS startup providing an AI-powered platform that automates customer support responses.
Amodamo BV was entered in the Belgian Crossroads Bank for Enterprises on 26 January 2023 under number 0797.635.552, registered for software development, computer consultancy, data processing and hosting, and management consultancy. Van Dooren has been recorded in a director role at Amodamo BV since 1 June 2024, and Matko Matic since 7 February 2025. Published customer cases cover Yalo in Ghent and C-Hotels Silt in Middelkerke, and AskWhisper appears as an integration partner in the Cloudbeds Marketplace. The website footer credits Flanders Investment & Trade.
Martijn Van Dooren is co-founder and CEO of AskWhisper, which states it was established in 2024. AskWhisper is a brand name of Amodamo BV, a Belgian company with its registered seat at Krekelstraat 95 in Hoboken, Antwerp. The platform builds a hotel website from a written description and then runs guest messaging, calls, upsells, journey emails and digital check-in and keys from one system, with integrations to property management systems including Mews, Apaleo and Cloudbeds. His co-founder Matko Matic is listed as CTO.
Career history
In the news
- This posts is from 3 months ago. The gap is growing even faster than I expected - not between good hotels and bad ones, but between the ones jumping on the AI search train right now, and the ones waiting for this to settle down. Now we have the data to back this up. Want a sneak preview? Here's the traffic sources from one of our clients in a city center, straight out of Google Analytics. Probably 15%+ of their traffic is being generated by our new virtual friends. The AI number is a floor, it's probably higher (due to people
- Favourite (not so) useless feature of the week; Because everybody hates waiting for their agent to finish. That's why we built a simple game into the wait: when you've just asked Whisper (👀) to update your website and it needs a minute to create that amazing pop-up you want for the season, you no longer need to be bored. We also created a leaderboard behind the scenes where we can track high scores. We're still discussing what prize our client with the #1 score will receive at the end of the year. Claude, feel free to steal this
- Every hotelier sees their place as the eagle. The reality: a toolstack held together with duct tape, the same piece of information like your menu price typed into six different tabs at 11pm, and a website still proudly showing last season's rate. It doesn't have to run like that. With @AskWhisper you get one platform for the whole journey, one source of truth. Change a thing once and it's live everywhere a traveller looks. It's something a lot of platforms claim, but only few deliver; Feel free to challenge me on whether we can
- Sunset, some bottles of cava, and a group of people in neon orange shirts screaming Snoop Dogg's Affirmation Song just slighthly too loud I don't stop to notice how far this has come often enough. Not too long ago, this was still the two of us and our laptops. Right now AskWhisper is a team of 10 contributors across Europe. I wouldn't want to be doing this with anyone else: Matko Matic Daniel Calmon Maarten Beyens Warre Opstaele Stela Dermit Luka Buršić Eduard Pucić Simon Adler and Vanessa 🧡 P.s. How do you like our new flashy merch?
- For the past years we sold hotels a beautifully set table. Except we only served half of it… (hence the amazing AI-picture!) AskWhisper started as guest communication. Upsells, one inbox, every message after the booking, handled. We genuinely built something great in a short amount of time, but ... The trouble is we only turned up after the booking was made. A traveller lands on a site nobody has had time to touch since 2019, hunts for a price, clicks through six screens, gives up, and books the same room on Booking.com.
- Don't know if the remote vs non-remote debate is still going on; Maybe a bit late to the party for this, but we've recently started doing some office days at AskWhisper. Don't get me wrong, we're still remote-first, but we all just felt we would really enjoy spending time together physically as well. It's the same for me when visiting hotels we work with or are planning to work with in the future. An online video call is efficient, but being there in person just makes you understand them 10x better in 10 minutes. Another first for
- Random Wednesday thought after another day over obsessing over the UI/UX of AskWhisper Can someone explain how Gmail, a product used by 1.8 billion people still ships a "Save Changes" button with 0 styling? This is quite possibly one of the most-clicked unstyled HTML buttons on the entire internet. Google?
- This week we held our very first webinar with AskWhisper - worth repeating! With almost 100 hoteliers, consultants, and partners attending after 150+ signups, we knew we had struck a topic that simply cannot be ignored today: As an independent hotelier, how can you become less dependent on OTAs and drive more direct bookings? The funny thing is that, in the past, this question would have been part of a discussion completely separate from the guest experience and guest journey. Yesterday, we argued that's a big mistake. In an ideal
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