Overview
Morgane co-founded Guud in 2020 alongside Jan Deruyck, Driven by her personal experience with PCOS and the lack of clear support available to women managing hormonal and menstrual health. She is the author of two books on the menstrual cycle and brings the editorial and community voice to the company.
Guud launched in 2021 with a EUR 380K pre-seed round, then raised $1.7M in seed funding from international investors including backers from the UK, US, Netherlands, and Belgium. The platform combines a private support community, expert guidance, and clean-label supplements, with 85% of community members based in Belgium.
Career Highlights
- Co-founded Guud Woman in 2020; raised $1.7M seed2022
- Author of two books on the menstrual cycle and hormonal health
- Guud is one of Belgium's leading femtech companies, connecting wellness, supplements, and community
Career history
In the news
- It's (almost) a wrap here at Power Women Ignite!✨ Room’s still buzzing, thank you to everyone who made this happen. More pics and aftermovie soon! #WomenInEnergy Marie Vrijghem Natasha Kettle Marie Nackaerts Nina Waffenschmidt Morgane Leten Irma Stegmann
- Women active in the energy sector know a lot about energy. But how much do we know about our own?⚡️ At Power Women Ignite, Morgane Leten (founder of Guud) brings a different perspective to the conversation: the energy within us. She’ll explore how hormonal fluctuations can influence focus, mood and productivity. And how understanding those shifts can help women work with their bodies instead of constantly pushing against them. A relevant conversation for women working in an industry where energy, performance and timing matter
- I started a Substack. 👀 Not because I needed another platform to post on 😅 But because some conversations deserve more than a caption. There’s so much I want to share about women’s health, hormones, entrepreneurship and what I’m learning while building Guud Woman, including the things that make me think, question and sometimes completely change my mind. So I wanted a place to go a little deeper. My first article is live today, inspired by the keynote I recently gave at Google Brussels: “Google thinks ‘period power’ is a typo.”
- Good energy is contagious. The energy sector is moving fast. The number of women shaping it? Not fast enough. So, on October 13, we’re bringing women from across the energy industry together at Wintercircus for the very first Power Women Ignite. A place to meet the women behind the job titles. To exchange ideas, share experiences and build the kind of network that keeps growing long after the event is over. And naturally, we’ll talk about energy. Power Women Ignite is about energy in every sense of the word: the energy that
- When we start talking about women's health at work, women don't feel uncomfortable. They feel relieved. Yesterday, I had the privilege of speaking at Delhaize Belgium to inspire both women and men to better understand hormones and the impact they can have on energy, focus, wellbeing and productivity. The reality? Hormones influence all of us. Women experience monthly hormonal cycles, while men experience hormonal fluctuations too. Yet most workplaces are still designed as if hormones don't exist. When we don't acknowledge hormonal
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