LinkedIn·Wednesday, 22 July 2026·22 Jul 2026
Branded merchandise is not a giveaway category. It is a brand channel that happens to be physical. The line between the two is what…
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Branded merchandise is not a giveaway category. It is a brand channel that happens to be physical.
The line between the two is what separates a t-shirt that ends up in a drawer from one that becomes part of someone wardrobe. Same garment. Same logo. Wildly different brand outcomes.
Our explainer covers what branded merchandise actually is in 2026, why it deserves marketing budget like any other channel, and how to measure it once you take that seriously.
A useful read for anyone defending a merch line item to finance.
https://lnkd.in/etsbxebc
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