LinkedIn·Tuesday, 11 August 2026·16d ago
We'll just get the cheaper option is one of the most expensive decisions in merchandise. A 4 euro tote that nobody carries costs more than…
Sunday
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We'll just get the cheaper option is one of the most expensive decisions in merchandise.
A 4 euro tote that nobody carries costs more than a 12 euro one that lives in a daily routine. The unit price hides the only number that matters: cost per brand impression.
Our analysis covers what cheap merch actually costs once you count the wear rate, the reorder cycle, and the brand signal a flimsy garment sends to the recipient.
The conclusion is not the obvious one.
https://lnkd.in/e2EvXMRg
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