LinkedIn·Sunday, 16 August 2026·11d ago
The two-thirds problem. Most event swag bags get opened once and then sit on a hotel desk. Roughly two thirds of the contents end up in the…
Sunday
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The two-thirds problem.
Most event swag bags get opened once and then sit on a hotel desk. Roughly two thirds of the contents end up in the bin before the recipient gets back to the office.
Five practical principles to assemble a swag bag that actually travels home. Bag selection, item curation, packing weight, branding restraint, and the one thing that makes a recipient pick it up at the airport.
Useful before your next event sourcing call.
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