LinkedIn·Friday, 31 July 2026·25d ago

What does strategy actually mean? It's a word used everywhere: HR strategy, digital strategy, AI strategy, sustainability strategy, until…

Vlerick Business School

100,570 followers

What does strategy actually mean? It's a word used everywhere: HR strategy, digital strategy, AI strategy, sustainability strategy, until it barely means anything at all. In a new white paper, Professor Kurt Verweire cuts through the noise. His argument: most organisations face three fundamental strategic challenges, what he calls the "strategy rocks." Winning in the core business: how do you outperform competitors where you compete today? Growing beyond the core: where should you expand, and how? Responding to turbulence: how do you adapt when the ground shifts beneath you? Strategy isn't about doing more, Verweire argues. It's about making choices, and the hardest ones are often about what not to do. Read the full white paper. Link in the comments. #Strategy #Leadership #Vlerick #BusinessStrategy