LinkedInยทThursday, 6 August 2026ยท20d ago
๐๐น๐ถ๐ฒ๐ป๐๐ ๐ต๐ถ๐ฟ๐ฒ ๐บ๐ฒ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐๐. ๐ง๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐บ๐ผ๐ป๐๐ต, ๐ ๐ฏ๐ฎ๐ฟ๐ฒ๐น๐ ๐๐ผ๐๐ฐ๐ต ๐๐. Not because I amโฆ
Andrea Balducci
Fractional Revenue Operations & AI Builder @ SiSu | ex. Sortlist (Deloitte Fast 50 winner)
๐๐น๐ถ๐ฒ๐ป๐๐ ๐ต๐ถ๐ฟ๐ฒ ๐บ๐ฒ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐๐. ๐ง๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐บ๐ผ๐ป๐๐ต, ๐ ๐ฏ๐ฎ๐ฟ๐ฒ๐น๐ ๐๐ผ๐๐ฐ๐ต ๐๐.
Not because I am stalling.
Because AI inherits whatever you build it on.
Every engagement starts the same way. "We want AI in our revenue process."
Three weeks later we are mapping how deals actually move, deciding who owns which object in the CRM, and killing the four lifecycle fields nobody could explain.
That is the AI project. It just does not look like one yet.
Here is what skipping it costs.
You ship an agent that drafts follow-ups from CRM data. The CRM says three different things about the same account. The agent picks one. Confidently. At scale.
You automate lead routing. Nobody ever agreed on what qualified means. Now that argument happens 400 times a day instead of once a week in a meeting.
๐๐ ๐๐ฐ๐ฎ๐น๐ฒ๐ ๐๐ต๐ฎ๐๐ฒ๐๐ฒ๐ฟ ๐๐ผ๐ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ต๐ฎ๐๐ฒ, ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐บ๐ฒ๐๐.
The order that holds up:
1. Document the process
2. Assign clear ownership
3. Clean the data
4. Automate the repeatable work
5. Then introduce AI
The teams getting real output from AI are rarely running better models. They did the boring months first.
Steps 1 to 4 have no demo. No wow moment in a board deck. That is exactly why they get skipped and exactly why step 5 underwhelms.
๐๐ ๐ป๐ฒ๐ฒ๐ฑ๐ ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ.
Which step does your team skip most: ownership, data quality, or documenting the process at all?
#RevOps #AI #GTM
๐ฌ 2
View on LinkedIn Cross-referenced
Related on the wire
Gartner, same analyst: token prices down 95% by 2030, cost per agent workflow up 500% by 2028. They call it the Inference Paradox. I callโฆ
๐ง๐ต๐ฒ ๐ฐ๐ต๐ฒ๐ฎ๐ฝ๐ฒ๐๐ ๐ฝ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐ฅ๐ ๐ถ๐ ๐๐ถ๐๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐น๐ผ๐๐ฒ๐ฑ ๐๐ผ๐๐. Everyone knows it. Almostโฆ
๐ง๐ต๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐๐ฎ๐๐ฒ ๐ผ๐ณ ๐๐ ๐ฆ๐๐ฅ๐ ๐ถ๐ ๐ฑ๐๐ถ๐ป๐ด ๐ถ๐ป ๐ฝ๐๐ฏ๐น๐ถ๐ฐ. Reply rates down 40 to 60 percent from their ownโฆ
๐ง๐ต๐ฒ ๐ฐ๐ต๐ฒ๐ฎ๐ฝ๐ฒ๐๐ ๐ฝ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐ฅ๐ ๐ถ๐ ๐๐ถ๐๐๐ถ๐ป๐ด ๐ถ๐ป ๐๐น๐ผ๐๐ฒ๐ฑ ๐๐ผ๐๐. Everyone knows it. Almostโฆ
HubSpot's ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐ฎ๐ฐ๐s ๐ฎ๐ฟ๐ฒ ๐ฎ ๐ป๐ถ๐ด๐ต๐๐บ๐ฎ๐ฟ๐ฒ... Once your contact count goes up, bringing it back down is aโฆ
Malt featured my case study last week. The stat they led with: ๐ต ๐ผ๐ณ ๐บ๐ ๐ญ๐ฎ ๐๐ ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฑ๐ถ๐ฒ๐ฑ. Over the past 6โฆ