LinkedIn·Monday, 17 August 2026·9d ago

HubSpot's 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗮𝗰𝘁s 𝗮𝗿𝗲 𝗮 𝗻𝗶𝗴𝗵𝘁𝗺𝗮𝗿𝗲... Once your contact count goes up, bringing it back down is a…

Andrea Balducci

Fractional Revenue Operations & AI Builder @ SiSu | ex. Sortlist (Deloitte Fast 50 winner)

HubSpot's 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗮𝗰𝘁s 𝗮𝗿𝗲 𝗮 𝗻𝗶𝗴𝗵𝘁𝗺𝗮𝗿𝗲... Once your contact count goes up, bringing it back down is a different story. I've worked with these limits many times. I've used dashboards and workflows to track marketing contacts, keep an eye on the thresholds, and avoid unnecessary cost. I've also negotiated with HubSpot more than once to reduce marketing contracts. The part I don't like is the direction of the system: → Moving up a tier is easy → Moving back down is much harder → The higher cost can become the new normal That feels like a bad incentive. HubSpot finally fixed it... somehow. You can now SET A CAP on marketing contacts. Here's what changed: Go to Account & Billing → Marketing Contacts → set your maximum. Once you hit it, new imports stop auto-converting to marketing contacts. • No more surprise upgrades. • No more "why did our bill jump?" meetings. • No more begging finance for approval. The best part? It works on BOTH manual imports AND automated workflows. Your team can actually breathe now. This is the control feature that should have existed 5 years ago. (Release date August 14th)