LinkedIn·Monday, 24 August 2026·2d ago
Every SaaS company lives and dies by the demo. We got rid of ours. Most software demos are a performance. The sales agent shares their…
Martin Vander Ghinste
Co-founder Feedelity | AI-native Guest Feedback Management for QSR 🍔🍴🚀
Every SaaS company lives and dies by the demo. We got rid of ours.
Most software demos are a performance. The sales agent shares their screen, clicks through a spotless product full of carefully prepared fake data, and the prospect tries to imagine whether any of it applies to them.
We don't do that.
The prospect clicks "Try for free" and connects their own Google reviews and other feedback channels.
90 seconds. That's the whole onboarding!
Feedelity pulls their last 30 days of real guest feedback and analyzes it live on the call.
Not a demo account.
Not fake data.
Their actual restaurants. Their actual reviews. Their actual problems.
The reaction is almost always the same. Somewhere in the first few minutes: "this is a gamechanger."
Because they're not looking at what the product *could* do for someone. They're looking at what it just did for them.
That's something a polished demo can never fully replicate.
A traditional demo asks you to imagine the value.
Real data shows you the value.
The best demo is the one where the prospect forgets they're being sold to because they've already started using the product.
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