Overview
Founded in 2017 by Koen Stevens, Bert Celis, and Wim Mostmans, Ambassify provides software that enables organizations to mobilize their employees as brand advocates. The platform offers a curated content hub where employees can discover company-approved posts, personalize them, and share to their personal social networks with a single click, amplifying organic reach without requiring each employee to create content from scratch.
In March 2021, Ambassify raised EUR 2M from LRM (Limburg's regional investment fund) and ING. The company is headquartered in Beringen, Flemish Brabant, placing it within the Limburg tech cluster. Ambassify has since expanded its presence in European employee advocacy by acquiring Social Seeder, a competitor in the space, strengthening its position across Benelux and broader European markets.
Funding history
- 2021: EUR 2M seed from LRM and ING
Key people
In the news
- Earlier this week, I spent a good part of the Linkedin x dentsu Benelux breakfast event standing with three of my competitors. Luke Willett from DSMN8 - The Employee Advocacy Platform, Tijs Hemmes from Sociuu - Employee Advocacy and Tom Maher from Haiilo. Four of us who go after the same customers most of the year, talking like people who were genuinely glad to see each other. One line from the panel: employee advocacy is finally getting out of the hobby corner. It’s true. Most companies are only starting to take it seriously, and
- Canva is live in Ambassify. The Canva integration is live. Import any design into your campaign visual, edit an existing one and bring it back in a click, or start fresh from a template already sized for your community. A free Canva account is enough. If you build campaigns every week, you know exactly how many times you’ve downloaded a PNG just to upload it again. That round trip is gone. 🔔Activate before 30 November and you get 13 months for the price of 12! Find out more: https://lnkd.in/eJKsxJ8Z #EmployeeAdvocacy #Canva
- Gert on our Ambassify - Employee Advocacy team barely uses LinkedIn. Last week he showed me something in LinkedIn's ad pricing. For the same audience, LinkedIn suggests a price per click and a price per thousand views. The ratio between the two tells you the click rate LinkedIn expects from an ad. Across 148 industries in Europe, that's 0.44%. Out of every thousand people who see an ad, about four click it. You can see those two prices yourself in Campaign Manager. It's not a survey. It's the rate their own ad auction runs on.
- About 1 in 10 employees naturally posts about work on LinkedIn. The other 90% have their own reasons. For many of them, it's one question: "Am I allowed to say that?" Tomorrow, we'll show how AI features in Ambassify help employees write authentic content that stays on brand and within your social media policy. That matters most in regulated industries. Koen Stevens and Laurens Bobbaers will be joined by Kateryna Vitenko, stepping in for Elise Breban. Join our webinar on Oct 1 at 15:00 CEST. 📝 Register: https://lnkd.in/emFbUuAy
- Two years ago Alexis Guanochanga set out to make sharing a habit at Partenamut. He built it. Our customer success team has been beside him the whole way, and we're proud of what they made together. #EmployeeAdvocacy #EmployeeEngagement #Ambassify
- Quarterly office day ✅ Project work, a social media engagement session, and the single most effective team-building tool ever invented: food. 🥪 #Ambassify #EmployeeAdvocacy #EmployeeEngagement
- A lot of people want to post something for work, then stop at "Am I even allowed to say this?" Most of the time, that hesitation is the whole thing holding them back. And it's fixable. On October 1, we're doing an hour on exactly that. Elise, Laurens, and I, showing the settings you can switch on in Ambassify today, a first look at the AI guardrails that help people while they write, and time for your actual questions. If getting your team to post is on your plate, come by. https://lnkd.in/eS7ufBA6
- Only about 1 in 10 employees ever becomes an active advocate. The other nine are not lazy. They are stuck at "am I allowed to say that?" A longer list of rules does not fix that. What works is answering their question while they write, so they hear "this is fine, post it" instead of guessing. On October 1 we are spending an hour on how to set that up in Ambassify. Koen Stevens, Elise Breban and Laurens Bobbaers will show you what you can switch on today, and the AI Guardrails we are building on top of it. Thursday, October 1, 15:00
Alumni 1 went on to found or lead
Beatrice de MahieuBoard Member→Deputy CEO at finance&invest.brussels
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