Overview
Founded in 2020 by Gertjan De Wilde and Tom Schouteden, Apideck addresses the integration tax that software companies pay to connect their products to the dozens of third-party tools their customers already use. Rather than building individual integrations for each HR system, accounting platform, or CRM, Apideck customers connect once to the unified API and get standardized access to the full connector library.
The company is dual-headquartered in Antwerp and San Francisco, a configuration common among Belgian B2B SaaS companies targeting the North American market. Apideck supports over 150 connectors and is increasingly focused on enabling AI agents to access real-time business data through its integrations.
In November 2024, Apideck raised $7.5M in a Series A round led by Airbridge Equity Partners, with participation from PMV, and angels from Atlassian, Rocketreach, Aikido, Teamleader, and Proxyclick. The funds support engineering, product, and go-to-market expansion.
Funding history
- Series A, $7.5M (November 2024): Airbridge Equity Partners, PMV, angel investors
Media & appearances
- The HarbourYouTubeCHRISTOPHE MORBEE over de rebranding van Besox en zijn VC-fonds NewSchoolOne of Morbee's angel investments, made in 2023.
Key people
In the news
- Six of the nine events on our autumn calendar are fintech, payments, accounting or banking. That's not a coincidence. The products our customers are building right now are lending, AP/AR, spend management and embedded payments. Every one of them has to read the ledger. You can't underwrite a loan, reconcile a payment or approve an invoice without accurate data out of QuickBooks, Xero, NetSuite or Sage, and getting that data reliably is still the part teams underestimate. So we're spending the autumn in the rooms where those
- 𝗡𝗲𝘄 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: 𝗦𝗽𝗶𝗿𝗶𝘀 (𝗳𝗼𝗿𝗺𝗲𝗿𝗹𝘆 𝗩𝗶𝘀𝗺𝗮 𝗲𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴) Spiris | Visma is one of Sweden's larger cloud accounting platforms for small businesses, and the same product runs as eAccounting in Norway and the Netherlands on one shared API. Apideck's Spiris connector covers 15 resources through the Unified Accounting API: • Customers & Suppliers: master data across systems • Invoices, Bills & Credit Notes: core AP/AR transaction data • Payments & Bill Payments: post
- 𝗡𝗲𝘄 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: 𝗗𝗔𝗧𝗘𝗩 𝗨𝗻𝘁𝗲𝗿𝗻𝗲𝗵𝗺𝗲𝗻 𝗢𝗻𝗹𝗶𝗻𝗲 Your German customers' financial data sits in DATEV Unternehmen Online, the hub they share with their Steuerberater. Apideck's DATEV Unternehmen Online connector reads it through the same Unified Accounting API you already use for QuickBooks, Xero and NetSuite, so Germany stops being a separate build. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗽𝘂𝗹𝗹: • Ledger Accounts: the full chart of accounts • Journal Entries: booking-level detail for
- Accounting Radar: Canada 🇨🇦 Canada closely mirrors the US when it comes to accounting and ERP software. QuickBooks leads for SMBs, with Xero and FreshBooks (a Canadian company) as strong alternatives. 𝗪𝗵𝗮𝘁 𝗔𝗽𝗶𝗱𝗲𝗰𝗸 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘁𝗼𝗱𝗮𝘆: 𝟭𝟬 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗘𝗥𝗣 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 The core stack if you are selling into the Canadian market: • QuickBooks, Xero, FreshBooks, Wave (SMB) • Sage Intacct, Sage Business Cloud Accounting (mid-market) • NetSuite, Dynamics 365 Business Central, MRI
- 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗘𝗺𝗯𝗲𝗱𝗱𝗲𝗱 𝗙𝗶𝗻𝗮𝗻𝗰𝗲? 💳 60% of US small businesses, some 20 million companies, now run on SaaS platforms (Stripe). That distribution is why every vertical software company is being pitched embedded finance, and why it pays to know what the term actually covers. 𝗧𝗵𝗿𝗲𝗲 𝗽𝗮𝗿𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗲𝘀𝘁 𝘄𝗲 𝘂𝘀𝗲: • A non-financial brand offers the product as part of its own proposition • It sits inside the existing customer journey rather than sending the customer into a separate
- 𝗡𝗲𝘄 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁: 𝗜𝗻𝘁𝘂𝗶𝘁 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝘂𝗶𝘁𝗲 With QuickBooks Desktop and Intuit Enterprise Suite now both supported, Apideck covers every product in the Intuit family through one Unified Accounting API: QuickBooks Online, QuickBooks Desktop, and Intuit Enterprise Suite. IES is Intuit's cloud-native ERP for mid-market, multi-entity businesses that have outgrown QuickBooks Online but want to stay in the Intuit ecosystem. 𝗧𝗵𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗼𝗿 𝗰𝗼𝘃𝗲𝗿𝘀 𝟮𝟯
- 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗥𝗮𝗱𝗮𝗿: 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 🇦🇺 Australia is a Xero-first market. Xero holds a dominant market share for small business accounting, with MYOB as the traditional incumbent for SMBs and mid-market. 𝗪𝗵𝗮𝘁 𝗔𝗽𝗶𝗱𝗲𝗰𝗸 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘁𝗼𝗱𝗮𝘆: 𝟵 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗘𝗥𝗣 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 The core stack if you are selling into the Australian market: • Xero, MYOB, MYOB Acumatica (the local leaders) • QuickBooks, FreshBooks, Zoho Books (international SMB platforms with AU presence) •
- Toast made $4.1 billion in financial technology revenue last year. That's 85% of their total revenue, mostly from processing payments, lending, and other financial services built into their POS. Shopify? 74% of revenue comes from Merchant Solutions, including $4.2 billion in lending originations. These are software companies. They make most of their money from finance. BCG and Adyen put a number on the total opportunity: $185 billion in addressable embedded finance revenue for SaaS platforms. Less than 20% has been captured. The
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