Overview
Beatswitch was used by festivals including Pukkelpop, Shambhala, Sziget and Pitch Music & Arts, and was acquired by Tourmanagement BV in January 2026 for undisclosed terms, with Van Orshaegen moving to the acquirer's advisory board. In January 2024 Apideck, then a ten-person company with offices in Antwerp and San Francisco, was reported to supply the integrations behind X Hiring, the recruitment product of Elon Musk's X. The company won the API World 2025 award for Best Business Software API in August 2025 and became an official Workday partner the following month.
Gertjan De Wilde, who signs his writing GJ, is co-founder and CEO of Apideck, a unified API platform founded in 2019 in Antwerp. The company works from Broederminstraat 9 in Antwerp and 95 Third Street in San Francisco, and is SOC 2 Type II certified. In November 2024 De Wilde announced a $7.5 million Series A led by Airbridge Equity Partners, with PMV and angel investors and executives from Atlassian, Rocketreach, Aikido, ProxyClick, Actito and Teamleader. Customers named at the time included BILL, Drata, 11x and Principal Group. The money was earmarked for engineering, product, partnerships and go-to-market hiring and for building large language models into the platform. In September 2021 he had brought in Tom Schouteden as chief operating officer and board member, describing him as a long-standing investor in the business.
Career history
In the news
- New partnership: Apideck x Dolfin AI. In our Embedded Finance report I made the case that the winners will be the companies that connect financial products to the data that makes them work. Dolfin is a clear example of why. They build embedded, white-label AR and AP agents for the platforms and banks that serve businesses. We're the connectivity layer those agents run on: one unified API across 40+ accounting and ERP systems. Dolfin builds the agent experience, we handle the systems behind it. We're kicking off with close
- Integrations either work or they don't. There is no middle. Everyone has an opinion on embedded finance. Almost nobody has measured it. So we did. Last week at Money20/20 we announced The State of B2B Embedded Finance 2026 report. Built on three datasets, all disclosed in full: - A stack analysis of 1,160 companies. - A survey of 40 operators building this day to day. - Ongoing tracking of 300+ vendors. Co-authored with Kateryna Poryvay and Lars Markull from the Embedded Finance Review. No gate, no form. With contributions from: -
- Together with the Embedded Finance Review, we're building the State of Embedded Finance 2026 report and want to hear from people actually in the trenches. 16 categories. 250+ providers. BaaS, Embedded Payments, Lending, Payroll, Compliance, Financial Data Connectivity, and more. The report will map where investment is going, what companies are building vs. buying, and how AI is reshaping the stack. From underwriting and compliance to how financial products get embedded into software. A lot is moving right now. The goal is to show
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