Overview
Beatswitch was used by festivals including Pukkelpop, Shambhala, Sziget and Pitch Music & Arts, and was acquired by Tourmanagement BV in January 2026 for undisclosed terms, with Van Orshaegen moving to the acquirer's advisory board. In January 2024 Apideck, then a ten-person company with offices in Antwerp and San Francisco, was reported to supply the integrations behind X Hiring, the recruitment product of Elon Musk's X. The company won the API World 2025 award for Best Business Software API in August 2025 and became an official Workday partner the following month.
Gertjan De Wilde, who signs his writing GJ, is co-founder and CEO of Apideck, a unified API platform founded in 2019 in Antwerp. The company works from Broederminstraat 9 in Antwerp and 95 Third Street in San Francisco, and is SOC 2 Type II certified. In November 2024 De Wilde announced a $7.5 million Series A led by Airbridge Equity Partners, with PMV and angel investors and executives from Atlassian, Rocketreach, Aikido, ProxyClick, Actito and Teamleader. Customers named at the time included BILL, Drata, 11x and Principal Group. The money was earmarked for engineering, product, partnerships and go-to-market hiring and for building large language models into the platform. In September 2021 he had brought in Tom Schouteden as chief operating officer and board member, describing him as a long-standing investor in the business.
Career history
In the news
- Time flies! A month ago, we launched the Embedded Finance Index with some great partners. Every month, we’ll recap the biggest signals across the market. First up, October: 128 developments from 105 companies, all tracked in the Embedded Finance Index. 👇 Ramp was the biggest story. It raised $1.85B at a $60B valuation and bought Vesto, a multi-bank treasury platform, in the same month. The deal to watch is Valley National Bancorp's $340M purchase of Bluevine. It brings roughly $2.1B in deposits and 175,000 small-business
- We're hiring a Customer Success Manager! At Apideck, customers connect their product to the ERP and accounting systems their own customers use: QuickBooks, NetSuite, Xero, Exact, Sage and many more. The hard part is rarely the API call. It's mapping an invoice from one ledger onto another, spotting why a sync failed, and explaining it to a developer in two sentences. That's this job. You own onboarding from a customer's first API call to production traffic, debug alongside their engineers, and turn what you learn into product input.
- We opened a graveyard for APIs this week, just in time for Halloween. deadapis.dev is where you bury the integration that still haunts you: the sync that broke on a Friday, the API that changed without a changelog, the OAuth token that expired and never came back. You pick a cause of death, write the epitaph and tell the story. Other people light candles on the graves they recognise, and the story with the most candles by Halloween midnight wins a $200 gift card. Some plots are reserved for integrations that are still breathing.
- JobNimbus has a roof inside their office. A real one, to train their team. Last week, after Money2020, we spent an afternoon at their HQ with the product and engineering team. JobNimbus runs the business side for roofing contractors: leads, estimates, jobs, invoices. If you build software for roofers, you'd better know what a roofer does all day, so they put one in the building. What stayed with me was watching their new accounting sync with Intuit QuickBooks and NetSuite from the customer's side. A roofer marks a job as sold, and
- Three weeks ago, we shared that Apideck and TreasurUp are working together. Today it’s official, with the press release out: https://lnkd.in/evqQ8iVs Business clients decide what to pay and what to hedge inside their accounting software, and most banks aren’t there. TreasurUp builds the bank-branded app that puts the bank back in that workflow. Apideck connects it to 50+ accounting and ERP systems through one API! I’m at Money20/20 in Las Vegas next week. If you work on business banking, ERP banking, or treasury at a
- In 2026, a hospitality SaaS platform got its own e-money licence from a central bank. Mews didn't partner with a bank. It became one: the first hospitality-vertical SaaS platform licensed directly by De Nederlandsche Bank. That's the exception. Here's what everyone else does instead: Toast moves payments. Shopify writes loans. Lyft issues cards. Brex runs treasury. Airbnb sells flexibility. ChatGPT reads your bank statement. Outpave white-labels card programs for other platforms. All of it is powered by invisible banks behind a
- New partnership: Apideck x TreasurUp. Business clients decide what to pay, what to hedge and how much cash they'll have next month inside their ERP. Most banks aren't in that screen. They hold the account, and the daily relationship is drifting to whoever owns the screen. TreasurUp fixes that from the bank's side. They build the bank-branded app that sits in, or right next to, the client's accounting system. Balances, payment orchestration and reconciliation come first, with FX and liquidity on top. They've built for banks only
- New partnership: Apideck x Dolfin AI. In our Embedded Finance report I made the case that the winners will be the companies that connect financial products to the data that makes them work. Dolfin is a clear example of why. They build embedded, white-label AR and AP agents for the platforms and banks that serve businesses. We're the connectivity layer those agents run on: one unified API across 40+ accounting and ERP systems. Dolfin builds the agent experience, we handle the systems behind it. We're kicking off with close
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