Bakeronline

Overview

Bakeronline allows customers to search for local artisan bakeries by zip code, city, name or map, place orders for bread and pastries, and either pick up their order or have it delivered at home. The platform enables ordering 24/7 from any device and offers promotions and discounts.

Media & appearances

• SuperNovaYouTube2026-06-17
  How founders can raise capital without losing control | Maxim Sergeant & Anneleen Vander ElstraetenMaxim Sergeant's first startup, founded at 18 and sold to Puratos when he was 23; the hoped-for distribution via Puratos' 2000 salespeople never materialized.
• Ben's MentorsYouTube2026-03-25
  Zo Word Je Marktleider En Financier Je Je Start-up! Met Viktor VerhulstSergeant's first company, a 'Shopify for bakeries', of which he sold the majority to Puratos.
• Ben's MentorsYouTube2024-08-07
  Mentoring Vanuit Helikopter: Lessen van een Top Ondernemer | Maxim SergeantMaxim's first foodtech startup, the 'Shopify for bakers' offering personalized webshops, active in 23 countries and helping bakers reduce waste; Puratos became a strategic shareholder and Maxim sold the majority.
• BlackBird Business EventsYouTube2024-01-04
  BlackBird Podcast aflevering 40: Maxim SergeantMaxim's first company (originally Bakkersonline), a SaaS online ordering platform for bakeries, now active in ~25 countries and majority-owned by Puratos.

Stated facts & numbers

• Sergeant sold the majority of Bakeronline to Puratos.Ben's Mentors 2026-03-250:19:09
• Bakeronline is active in 23 countries as the 'Shopify for bakers'.Ben's Mentors 2024-08-070:04:36
• Puratos, a large Belgian multinational, became a strategic shareholder in Bakeronline.Ben's Mentors 2024-08-070:27:05
• Maxim Sergeant started Bakkersonline (now Bakeronline) 12 years ago as a student at Ghent University, visiting his first bakery clients by moped.BlackBird Business Events 2024-01-040:03:08
• Bakeronline is active in roughly 23-25 countries, from Belgium to Chile.BlackBird Business Events 2024-01-040:05:39
• The Puratos-Bakeronline corporate venturing partnership marks its five-year anniversary around the recording date.BlackBird Business Events 2024-01-040:29:47
• Puratos bought a significant majority of Bakeronline and bought out all other shareholders, including investors and Maxim's co-founder.BlackBird Business Events 2024-01-040:27:45
• Together with Puratos, Maxim acquired Bakeronline's biggest competitor in France (Rapidle) about a year prior; within hospitality he acquired orderBilly and merged with Mobile menu.BlackBird Business Events 2024-01-040:21:02