Overview
Andres De Jonge co-founded Driven alongside Tom De Kooning and Ludovic Diercxsens. The company builds an AI-Native platform that automates and personalizes sales compensation management, connecting directly to CRM systems to deliver real-time targets, transparent incentives, and performance insights.
In September 2025, Driven raised EUR 1.5M in seed funding led by Pitchdrive, with additional backing from NewSchool and a network of Belgian SaaS founders. The investment confirms Andres and the Driven team's connection to the Netlog/Rydoo/StarApps founder orbit that backs Pitchdrive.
Andres serves as CTO, handling the technical architecture and platform development for what is positioned as a replacement for complex Excel-based commission tracking that burdens sales operations teams in growing companies.
Career history
In the news
- Something big just happened at Driven... HubSpot published a guide on building AI agents. Guess which company they picked for the sales compensation use case? Us! It’s insane that a multi-billion dollar CRM leader recognizes what we’re building. It only gives us more motivation to keep building and disrupting sales comp. Thank you Jenny Romanchuk and the HubSpot team for this recognition. And Andres De Jonge, Romana Kuts, this one is yours. 🙌 Read about it in the comments 👇
- Last week I was at HubSpot Unbound in Boston with my cofounders, literally my partners in crime for the past 3 years now. First time 🇺🇸 for me… what an experience! I spoke to so many people, wandering the booths, talking to founders of our competitors, booking “BrainDates”, joined Meetups, went to a lot of side events (the counter says 9) AND hosted our own at Trillium Brewing Company. Seeing the team hustling and learning the entire week while having fun was actually wholesome. The jetlag has settled down and now I’m proud I was
- My favorite event of the year is coming up, Hubspot UNBOUND next week! Quick throwback to my first day last year with Hendrik Keeris . This time I'm stoked to be there with Tom De Kooning and Andres De Jonge . And we're going bigger this year: organising a proper Belgian beer tasting for revenue leaders. A brewery, a selected group of revenue leaders, talking recenue, sales performance and GTM while having a good laugh and some beers. What else do you need in life? ;) Definitely sign up via our Luma, places are limited! (link in
- Good morning, Boston! 🇺🇸 Excited to be attending HubSpot UNBOUND 2026, September 16-18 in Boston. Driven is the native ICM that runs on your HubSpot, and drives commissions that truly work. If you're sales driven in mindset, let's schedule some time with me at the event (calendar link in the comments) See you there!
- You keep on hearing, "posting regularly on LinkedIn is important!" A lot of my friends were laughing when I saw them; claiming I was becoming some sort of influencer 😅 Making good & engaging LinkedIn posts is harder than you think when starting with it. Over time, the importance of posting starts to fade. It's a lot of work, and sometimes you start wondering why? Until last weekend. I was at a wedding with my girlfriend where I didn't know anyone. I got some conversations going with people I never saw or spoke. Weird thing
- Every evening, my commute home runs straight through Antwerp's Schipperskwartier: The Red Light District. Laptop under one arm, finishing up functional and architectural decisions for a feature I was working on that day so I can let it build while driving home. I did this for a couple of weeks until my colleagues found out this was a habit 😅 Here's the thing: I could easily let the coding agents work when I'm away from the keyboard using cloud agents. But I believe there's still a real difference between an agent that codes and
- While Big Tech are cutting jobs "𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘈𝘐", ASML just committed $1B to keep its people. Meta cut 8,000 jobs this year while shifting 7,000 more into AI teams. Amazon eliminated 16,000 corporate roles in January. That's roughly 40% of its workforce, its CEO citing AI's ability to replace human tasks directly. 𝑳𝑰𝑲𝑬 𝑾𝑯𝑨𝑻? The message from a lot of the industry: technology makes people optional. Then ASML, arguably the most irreplaceable company in the entire AI supply chain, the one that builds the machines that
- A sales manager told us, “𝑴𝒚 𝒔𝒑𝒓𝒆𝒂𝒅𝒔𝒉𝒆𝒆𝒕 𝒘𝒐𝒓𝒌𝒔 𝒇𝒊𝒏𝒆.” Meanwhile, he’d overpaid €87k in the past 3 months. How? He manages 10 reps across 4 countries. Same recurring FX mistake, every month: his sheet was converting salaries into local currencies that were already in that currency. Total overpaid: €87k... Nobody flagged it. We found it, months later. This happens more than you think. The moment your comp plan touches more than one currency, a spreadsheet stops being a system and becomes a rounding error
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