Overview
iO helps brands, companies, and organizations strengthen their relevance and accelerate growth by building seamless experiences that close the gap between customer expectations and business delivery. They blend marketing, technology, and creativity to create ultimate customer experiences with impact on brand and business.
Media & appearances
- Ben's MentorsYouTubeDe €200M Digital Agency: “Customer First en AI-Native” | Pieter JanssensOriginal company name Janssens founded in 2005; rebranded to iO because the name didn't work internationally (hard to pronounce in English, Danish, Swedish).
- De CFO PodcastYouTube"Mensen die niet met AI werken? Die hebben geen toekomst binnen iO" - Collin Seyger, CFO iOThe original company founded in 2005 by CEO Pieter Jansen in an attic making websites, which became iO.
Stated facts & numbers
- The company started in 2005 as Intracto, founded by CEO Pieter Jansen (now 41) making websites in an attic room; Waterland invested in 2018. (0:04:44, De CFO Podcast 2026-05-04)
Alumni 6 went on to found or lead
Bart GoossensProduct design - Usability - Front-end→Founder & Managing partner at Inert- PFrederic JoirisBusiness Developer→Chief Technology Officer & Chief Information Security Officer at Digit89
Gunter Van SteenProject & Functional Lead / Team Lead→Digital Architect & Founder at Rebel Scrum- PLucas DecuypereManaging Director, Partner→CEO at Allegro Biotech
Mathias VissersCo-Founder→Co-Founder & cybersecurity evangelist at Fox&Fish Cyberdefense
Theodoros SuliotisBack-end lead & Team lead→Co-Founder & Technical director at Escapp Studio
Dieter Van EschPR & social media director→Afdelingshoofd MarCom at Stad Genk- PJanne DegryseGraphic Designer→Freelance Designer at Studio Modular
Steven LeenaertsProduct Owner @ Luminus→Product Owner at REIMAGINE
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