Overview
Koalify is fully embedded in HubSpot, allowing users to detect and automatically merge duplicates with rules they control. The app enables users to define custom matching rules on any HubSpot property, review flagged duplicates in lists and reports, and merge duplicates at scale through workflows or manual CRM cards.
Key people
In the news
- This review made my day. 🙂 “A year in, and it keeps getting better.” That’s exactly what we’re aiming for. We build Koalify 🐨 for our users, and most of what we ship starts as something they asked for. Here’s what this client rely on: → Several duplicate rules with fuzzy matching, so near-matches don’t slip through the cracks → Layered primary rules: one well-built rule covers the ones beneath it, which keeps maintenance simple → Control over how records merge, including first-touch merges where new data is folded in
- HubSpot won’t let you merge leads. Contacts, companies, deals, and tickets all have a merge button. Leads don’t. And the Duplicate Management tool doesn’t scan them either. So when a contact downloads an ebook and books a demo the same week, your workflows create two leads. One rep qualifies the new one, and the outreach history sits on the old one. Your lead-to-deal numbers count one buyer twice. Most teams just delete one and move on. That works until it’s 40 duplicates a week, or your policy doesn’t allow deleting HubSpot
- Major feature release: Koalify now lets you bulk unmerge in HubSpot. 🎉 That matters because HubSpot can’t undo a merge on its own. Once two records are merged, that’s permanent. So if a workflow or duplicate rule merges the wrong contacts or companies, here’s how you reverse it: → Filter those merges in HubSpot → Enrol them in an unmerge workflow → Koalify 🐨 restores the records that were merged away It works for one record or hundreds at once, without leaving HubSpot. “What if it merges the wrong records?” is the question we
- The fastest way to get your app approved in the HubSpot Marketplace? Build less. That was Tim's advice when we sat down with HubSpots Ecosystem Quality team, the people who review every Marketplace listing. A small, clear problem means: → HubSpot users know exactly why theyre installing your app → Reviewers know exactly what to expect from it → You get something working in peoples hands sooner We started with one problem, duplicates in HubSpot, and built from there. Two Koalify 🐨 apps listed, both approved quickly. 🐨 Full
- Seen this red banner on your HubSpot records lately? 👇 HubSpot is retiring legacy CRM cards after 31 October 2026. Its a platform-wide change, so youll likely see this warning on cards from lots of the apps in your portal, not just one. Worth a quick check: open a few records, see which cards show the banner, and make sure those apps have moved to the new app cards before the deadline. For Koalify 🐨 users, you are covered. Our new app cards were ready early and every card has already been migrated, so duplicate checks keep
- Most HubSpot Marketplace submissions get sent back for the same three reasons. We recently sat down with Jana Babouder-Matta from HubSpot's Ecosystem Quality team, the people who review every Marketplace listing, to talk about how we got two apps approved: Koalify 🐨 Merge & Deduplicate and Koalify Email Validation. What we'd tell anyone building for HubSpot: → Start with zero scopes and earn each one. If there's no API activity behind a scope, you'll be asked to remove it. → Write a real setup guide. Linking to your homepage doesn't
- If UNBOUND swallowed your feed last week, you might have missed this! You can now unmerge records in HubSpot. At least, any contact or company that was merged with Koalify 🐨. Previously, once two records were merged, the associations, the property values and the activity history were all folded into a single record, and the honest answer to "can we undo that?" was no. That question came up on almost every customer call we had this year. Usually from someone who wanted to switch on automatic merging but couldn't quite bring
- Had a blast at UNBOUND last week, and I loved all the swag! First up: the pins. Collect all 4 for a chance to win 1,000 🎉 Koalify 🐨 - Tim Coppieters Weave + Blend - Harry Bevan portant.co - James Fyfe Hublead - Bastien The winner will be announced later this week. And then all the other swag: Centralise - Rubik's cube Salted Stone - finger skateboard Howly - owl sticker Weave + Blend - socks Radish - sticker Purple Insights - pin Sawyer McGuire - Pokémon card Bryant Works - cards Koalify 🐨 - sticker New Breed - t-shirt Thanks to
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