Overview
Koalify is fully embedded in HubSpot, allowing users to detect and automatically merge duplicates with rules they control. The app enables users to define custom matching rules on any HubSpot property, review flagged duplicates in lists and reports, and merge duplicates at scale through workflows or manual CRM cards.
Key people
In the news
- First day at UNBOUND is almost a wrap! Tim Coppieters and I had a great time connecting with partners at Partner Day! Now looking forward to the next few days. Come say hello if you're here, collect your Koalify 🐨 pin for a chance to win $1,000. #unbound26 #unboundcorrespondent #unstoppable
- Landed in Boston for UNBOUND by HubSpot LFG! 🎉 New year, and back at this event! Some of my predictions for this year: - HubSpot announces at least one acquisition - HubSpot drops a Breeze Agent update, or goes even deeper with Claude - introw.io takes home "most colorful booth" - Supered throws the biggest party of the week - I finally win the $1,000 Koalify 🐨 prize - 20-30 tipsy Revenue Leaders, fueled by Belgian beers (only a few spots left, FYI, see link in comment) - "AI" gets said on stage more times than software, Hubspot
- Wanna win $1,000 at UNBOUND in Boston next week? We’ve teamed up with some of the best HubSpot App Partners for a little game. 🎯 Collect all 4 pins, earn a gold badge, and get a chance to win $1,000! So make sure to say hi to: Tim Coppieters & myself from Koalify 🐨 Harry Bevan from Weave + Blend James Fyfe from portant.co Bastien Paul from Hublead See you at UNBOUND! 🚀
- You can now unmerge in HubSpot! Records that were merged via Koalify 🐨 can be unmerged. For years the honest answer to "can I revert a bad merge?" was "not really." HubSpot has no native unmerge. Once two records became one, that was that. It's the single most common question we get on customer calls. So we built the fix. Here is how it works: - Open the Koalify app event on the merged record. It's the full audit trail: the email addresses on the original records, the rule that flagged them, and how the merge was triggered. You can
- New on HubSpot Academy 👇 Our second Academy video is live, a short, no-fluff walkthrough of the Koalify 🐨 Email Validation app. Invalid email data doesn't just hurt deliverability. It quietly seeds duplicates, inflates your contact count, and drags down every campaign you run. This video shows you how to catch bad addresses before they bounce in a few minutes, without leaving your HubSpot portal. If you're cleaning up your CRM this quarter, start here. Check the 3 min video in the HubSpot Academy via the link in the comments!
- 0.43% bounce rate on our lastest newsletter send. Our lowest in years. The only thing we did differently: ran the list through our Koalify 🐨 email validation app first and excluded 60 invalid addresses before hitting send. Small number, real impact. Every hard bounce chips away at deliverability, clean the list upfront and the rest of your sends land better. What are you doing to keep the bounce rate of your HubSpot marketing emails low? #hubspotpartner #hubspottipsandtricks
- UNBOUND is exactly in 1 month already! Both Tim Coppieters and I will be there this year representing Koalify 🐨 Let me know if you'll be around too, would be great to catch up! #UNBOUNDEvent #UNBOUND26 #UNBOUND26Insider
Something wrong or missing? Send an update. Fixed within 24 hours.