Overview
Founded by Dimitri O and Maarten Bodewes in Antwerp, Loop Earplugs turned a traditionally functional and aesthetically unremarkable product into a design-forward consumer brand. The company offers earplugs across different use cases, from high-fidelity concert earplugs that reduce decibels without muffling sound to foam-style sleep earplugs.
Loop's growth was Driven by a strong direct-to-consumer e-commerce strategy and social media presence, particularly on platforms where lifestyle and wellness content thrives. The brand expanded from Belgium to global markets across Europe, North America, and Asia.
Loop is one of Belgium's few notable consumer hardware brands and demonstrates that product design and brand-building can drive significant scale even from a small domestic market. The company won the Deloitte Fast 50 Belgium fastest-growing company award in 2024 (for the second time) and took the Most Sustainable Growth award in 2025.
Media & appearances
- Ben's MentorsYouTubeDroom Groot, Begin Klein En Schaal Snel Als Ondernemer | Luka Bresseel (OKONO)Cited as a mega success story that also started in the Start it @KBC program.
Key people
In the news
- On 3 December I'm speaking at the very first AI for Marketers Meetup in Ghent. My talk: The End of the Data/Creative Divide. How the Best Teams Win on Meta in 2027. The short version: on Meta, the creative now does the targeting. For years, performance teams were split in two. The data people built audiences, set bids and moved budgets. The creative people made the ads. Then everything got handed over the wall. That split no longer works. With broad targeting, the ad itself decides who sees it. So what drives performance now is
- As an AI-native studio, we keep thinking, strategizing & building faster and better than ever. Keeping a partnership healthy still takes someone who picks up the phone. 😉 Nimble - Digital Product Studio has grown a lot the past years. More delivery teams, more strategists, more long-term collaborations that sit right in the middle of how our clients run their business. Those clients are insurers, hospitals, banks, energy suppliers, telcos and HR service providers. Big organisations, lots of stakeholders, products their customers
- As an AI-native studio, we keep thinking, strategizing & building faster and better than ever. Keeping a partnership healthy still takes someone who picks up the phone. 😉 Nimble - Digital Product Studio has grown a lot the past years. More delivery teams, more strategists, more long-term collaborations that sit right in the middle of how our clients run their business. Those clients are insurers, hospitals, banks, energy suppliers, telcos and HR service providers. Big organisations, lots of stakeholders, products their customers
- 1281% de croissance ⚡️ Simplycure a gagné la catégorie Life Sciences & Healthcare du Deloitte Fast 50, pour la deuxième année dans le classement. La semaine dernière, sur scène, Anaïs De Boulle m'a demandé quel était notre superpower. J'ai d'abord répondu de manière honnête : Claude 😂 Mais la réalité, c'est évidemment autre chose. Notre vrai superpower, c'est notre équipe : 15 personnes à Bruxelles, AI native, qui shippent de nouvelles features chaque semaine. On n'a pas envie de s'arrêter là. On a envie d'aller chercher Odoo,
- 1281% de croissance ⚡️ Simplycure a gagné la catégorie Life Sciences & Healthcare du Deloitte Fast 50, pour la deuxième année dans le classement. La semaine dernière, sur scène, Anaïs De Boulle m'a demandé quel était notre superpower. J'ai d'abord répondu de manière honnête : Claude 😂 Mais la réalité, c'est évidemment autre chose. Notre vrai superpower, c'est notre équipe : 15 personnes à Bruxelles, AI native, qui shippent de nouvelles features chaque semaine. On n'a pas envie de s'arrêter là. On a envie d'aller chercher Odoo,
- How do you decide whether an AI feature works? I asked the room that question last Thursday at "Designing & Evaluating AI Experiences", the meetup we organised with UX Ghent and In The Pocket at Odisee Technologiecampus Gent. With 130 registrations we had a full house. Three speakers each gave their own answer, one from research and two from industry. Ivania Donoso-Guzmán, researcher on Human-Centric AI at Augment, an imec research group at KU Leuven "Beyond Intuition: A framework for evaluating user experience with AI products"
- 5 entreprises belges qui réinventent ton quotidien ! 👏 On te parle de Loop Earplugs, les bouchons qui prennent soin de tes oreilles. De Cowboy, les vélos qui améliorent tes trajets. De SANALIO, la nourriture saine pour ton chien. De eFarmz, les boxes repas saines pour toi ;) Et de Happy Hours Market qui lutte contre le gaspillage ! Découvre tout ça ! ⬇️
- The bird is finally out of the cage. We are Falcon . 🦅 We've raised €1,5M in pre-seed funding led by Syndicate One to build the leading AI law firm of Europe that works like a sharp in-house lawyer: flat-fee contract reviews, returned within 24 hours, with every output validated by our human lawyers. 👊 For most startups, legal means either overpaying a traditional law firm or signing things you don't fully understand. It shouldn't be that way. Over the past months, Falcon has been reviewing contracts for our design customers Loop
Open roles (8)
- Strategic BuyerAntwerp · Oct 30, 2026
- Senior Product ManagerAntwerp · Oct 21, 2026
- Freelance Softgoods DesignerAntwerp · Oct 21, 2026
- Senior Digital Product ManagerRemote · Oct 20, 2026
- Senior Digital Product ManagerAntwerp · Oct 20, 2026
- Manager, Embedded Software EngineeringAntwerp · Oct 13, 2026
- Senior Firmware Program ManagerAntwerp · Oct 7, 2026
- Freelance Korean Marketplace SpecialistRemote · Oct 5, 2026
Alumni 1 went on to found or lead
Ludovic DiercxsensProduct Marketing Manager→Co-Founder at Driven
Backers
Akiles
Akiles is a Brussels-based evergreen investment fund founded in 2019 by Christophe Rousseaux, the founder of Immoweb, backing growth-stage Belgian SMEs with tickets up to around EUR 5 million.
Related profiles
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