Overview
Based in Ghent, NGDATA builds a platform called Lily that creates real-time customer data profiles and uses AI to drive personalized marketing, service, and engagement across digital channels. The platform is designed for large enterprises with millions of customers and complex data environments.
NGDATA's primary markets include financial services, telecommunications, and energy utilities, where customer lifetime value and churn prevention are critical business metrics. The company has customers across Europe and North America.
NGDATA represents an earlier generation of Belgian AI companies that built enterprise-scale data infrastructure before the current generative AI wave, and has been progressively integrating new AI capabilities into its platform.
Funding history
- Total funding: $89M across multiple rounds
Key people
In the news
- We're in the news. Global FinTech Edge took a look at how Union Savings Bank is putting AI to work, and what stood out to them is the same thing that matters most to us. As they put it, community banks have plenty of customer data. The harder problem is turning that information into timely decisions before a customer walks away. That's exactly what USB has done: activate the data they already had to spot at-risk relationships early and act on them, all on their existing core. Grateful to the USB team for leading, and to Global
- When banks think about growth, they usually think about new customers. But some of the most valuable relationships are the ones already on the books that have quietly gone dormant. The account is still open, the balance is still there, but the engagement is gone, and dormant is often just a slower word for leaving. Financial institutions sit on years of data about these customers: what they opened, how they used to transact, when they went quiet. Most of it never gets used, because no one has the time to sort thousands of
- There was a time when a community banker knew every customer by name. They knew whose child had just started college, whose business was expanding, and who had gone quiet in the way that usually means someone is about to leave. That kind of knowledge was never sentimental; it was how banks competed and won. It was the original customer intelligence, and it lived in the heads of the people behind the counter. Digital made banking more convenient and quietly made it easier for customers to drift away without anyone noticing. The
- Most banks learn a customer is leaving at the worst possible moment: when the account closes. By then the decision was made weeks or months earlier, in a series of small signals no one was watching. A balance that keeps drifting down. A direct deposit that stops. Fewer logins. On their own, none of them mean much. Together, they are often a customer already on the way out the door. Experienced bankers have always read these signs. The problem was never instinct, it was scale. No relationship manager can watch forty thousand customers
- NGDATA is currently #hiring a new Product Delivery Manager in Ghent, Flemish Region. Are you the right person for the job, or do you know who is? Apply today or share this post with your network!
Alumni 3 went on to found or lead
Joannes VerbekeDirector - Service Delivery Management→Co-Founder and Managing Director at Risolto
Mathias Van HoordeChief Revenue Officer (CRO)→Founder & CEO at CloudSisters
Steven NoelsCTO→Chief Technology Officer at Yuki
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
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