Planet B

Overview

Planet B posted 1091% revenue growth in the Deloitte Technology Fast 50 Belgium 2025, operating in the clean technology sector.

Media & appearances

• Ben's MentorsYouTube2025-06-04
  Geniale Marketing en Fusies Als Groeistrategie: De Beef Van Planet B en BRAUZZ UitgelegdGhent-based sustainable FMCG group (brands Wondr, Klaaar, Bambooze) merging with BRAUZZ, aiming to avoid 100 million plastic bottles by 2030 and launching equity crowdfunding on 19 June.
• Ben's MentorsYouTube2024-10-16
  Droom Groot, Begin Klein En Schaal Snel Als Ondernemer | Luka Bresseel (OKONO)Host compares OKONO to Planet B's laundry strips: products people distrust until they try them because they strip out the unnecessary filler.
• Ben's MentorsYouTube2024-08-07
  Mentoring Vanuit Helikopter: Lessen van een Top Ondernemer | Maxim SergeantCompany of Tibe, whom Maxim mentors, with the ambition of becoming 'the Unilever of the green planet'.
• Ben's MentorsYouTube2024-05-15
  Hoe Deze Duurzame Ondernemer In Forbes Belandde | Tibbe Verschaffel (Planet B)Tibbe's parent company housing sustainable FMCG brands Wondr, Klaaar and Bambooze, growing nearly 3x in revenue year over year, with a 10-year plan toward acquisitions and an IPO.

Stated facts & numbers

• Equity crowdfunding platform fund.planetb launches 19 June; anyone can invest from €500, and everyone on the Planet B team holds shares.Ben's Mentors 2025-06-040:53:00
• Planet B opened three pop-up stores on 26 October (first day of autumn holidays) using furniture borrowed from IKEA after their own furniture was damaged.Ben's Mentors 2025-06-041:09:26
• Planet B is six years old and currently has three brands (Wondr, Klaaar, Bambooze), with a fourth (Kiko, healthy kids' cookies) coming as the last new brand until 2026.Ben's Mentors 2024-05-150:03:36
• Plastic straws were banned in Europe in 2021; Planet B is co-owner of a bamboo straw production facility in Vietnam.Ben's Mentors 2024-05-150:10:42
• Planet B nearly triples revenue year over year and doubles its team year over year; Tibbe was named student entrepreneur of the year and made Forbes 30 under 30.Ben's Mentors 2024-05-150:43:02
• Planet B raised roughly €800k via business angels, the bank and PMV in a co-financing dossier, mostly as loans with Tibbe still personally guaranteeing.Ben's Mentors 2024-05-150:44:35
• Retailers pay on 70-day terms while Planet B pays suppliers before pickup, creating a large working-capital gap.Ben's Mentors 2024-05-150:45:36
• Product development at Planet B takes one to two years per product.Ben's Mentors 2024-05-150:37:55