Overview
Twipe was founded in 2011 by Danny Lein, starting from a project to render a PDF of Flemish daily De Standaard on an iPad. From that origin the company built a SaaS platform for replica and enhanced digital editions of newspapers, then expanded into reader analytics, personalisation, and editorial decision-support tools. The platform powers around 8 million digital edition downloads per month.
The product line includes Replica Editions (2011), NextGen Edition launched with Ouest-France in 2013, EngageReaders analytics co-developed with KU Leuven academics in 2015, the JAMES personalisation engine created with The Times and Sunday Times in 2018, Modular News Apps from 2019, and an Editions SDK launched with Le Parisien in 2021. EngageReaders and JAMES were both supported by grants from Google's Digital News Initiative fund, the EngageReaders work in partnership with Mediahuis.
The company is headquartered at Gaston Geenslaan 8 in Leuven and employs around 50 people representing more than 20 nationalities. Twipe is bootstrapped with no reported Venture Capital rounds. Its customer base spans Belgium, France, the Netherlands, Germany, Austria, the UK, the Nordic countries, and the United States, including The Telegraph, Daily Mail, Le Monde, De Standaard, Stuttgarter Zeitung, and the Atlanta Journal-Constitution. Twipe also organises the annual Twipe Digital Growth Summit in Brussels, focused on subscription and reader-revenue strategies. The company became ISO 27001:2022 certified in 2025 and won the INMA Triggers award in 2023 and a Flanders Trade and Investment Export Lion in 2022.
Funding history
- Bootstrapped. No reported equity rounds.
- 2017 and 2018: Google Digital News Initiative grants for the JAMES personalisation engine and EngageReaders.
Key people
In the news
- Implementing AI in your workflows comes with many challenges. As much as we are dedicated to leverage the opportunities offered by AI at Twipe, we also experience the challenges in our every day life. Joris Gielen, our Software Solutions Architect, shares our key lessons learnt sofar. Curious to hear your experiences as well!
- Ever read a four-hundred-word AI reply that never answered your question? Joris has been there. Joris Gielen, Software Solutions Architect at Twipe, has written up the four principles we keep coming back to on how to use AI in our day-to-day work. Whether you work in tech, project management, or publishing, this article is for you. Give it a read: https://lnkd.in/eK46qADU
- Two years, three roles, one Young Graduate Program completed ✅ Our Young Graduate Program is built on a simple idea: give people real ownership early, rotate them through the parts of the business, and they’ll grow fast. Curious how it was for Simon Van Geet? Read about his experience: https://lnkd.in/e3rdnZCG
- Did I just graduate again?! 👀 Not quite… but I’ve officially completed my 2-year Young Graduate Program at Twipe! And no, I’m not going anywhere 😉 Three roles, countless lessons, new exciting challenges, and a little Tomorrowland in between 🎡🎶 And… I’m having so much fun along the way! 😎 Curious how my two years as a young graduate actually look liked?👇 https://lnkd.in/ezA_2cEZ Excited for what’s next..
- A day of big ideas. A night to remember. 🎉 By day, 130+ media leaders packed into Leuven for the 9th Digital Growth Summit, swapping bold ideas on the future of news. By night, we turned up the music and celebrated 15 years of Twipe with the people who made it all possible. Thank you to everyone who made it unforgettable, and a special thanks to our DGS speakers for sharing their ideas & insights: - Gert Ysebaert - Stig Kirk Ørskov - Joris Himpens - Lina Timm - Julien De Wit - Sebastian Krause - karel dierickx - Stanislas de
- 15 years later Last Thursday we celebrated our Twipe 15th Anniversary. 15 years of partnership with key customers 15 years of collaboration with (ex)Twipees 15 years of support by family and close friends Looking back, I could never have imagined the impact we have today: our platform serves every day over 2 million people with their daily news. For many of them this is an essential part of their lives. Their newspaper still today is their info, their guide, their partner in life. It would not have been possible without the trust we
- Oh what a day (and night) ✨ Yesterday’s Twipe Digital Growth Summit immersed us all in what the future will bring. And what we can do to shape it. 💡My 3 key takeaways of the day: 1️⃣ UNCERTAINTY “We lost our control over distribuition when the internet arrived. We are about to lose control over production with the rapid adoption of AI” Gert Ysebaert (CEO Mediahuis nv) made the highly uncertain state of the industry very clear during the CEO Panel. 2️⃣ RESILIENCE “This industry exists for 400 years. It has shown resilience,
- We’re getting ready for a very special edition of the 9th Digital Growth Summit, and this time, it’s extra special as we’re bringing it home to Leuven! 🏡✨ We can’t wait to welcome you all and make this edition one to remember. See you soon in Leuven! 🚀 #DGS26 #Twipe15
Open roles (6)
- Frontend Tech LeadLeuven, Vlaams Gewest, Belgium · Oct 13, 2026
- Marketing and Growth LeadLeuven, Vlaams Gewest, Belgium · Oct 6, 2026
- .NET Tech LeadLeuven, Vlaams Gewest, Belgium · Sep 22, 2026
- Strategic Business DeveloperLeuven, Vlaams Gewest, Belgium · Jun 1, 2026
- Senior .NET EngineerLeuven, Vlaams Gewest, Belgium · Aug 27, 2025
- Backend EngineerLeuven, Vlaams Gewest, Belgium · Jul 10, 2024
Alumni 1 went on to found or lead
Adriaan Van GervenAI squad intern→Chief Technology Officer; Co-founder at Relu
Related profiles
Something wrong or missing? Send an update. Fixed within 24 hours.