Overview
Spillebeen founded Heftig, a website-as-a-service company set up in 2013 in Izegem and later continued from Wingene. By late 2018 the software carried more than 6,000 web pages for more than 500 users, with customers including Barco, Ghent University, Unizo, HAAS, Economisch huis Oostende and the city of Roeselare. Growth came partly from buying other web agencies: Websites voor KMO in 2018 was the third acquisition in under three years, Acoma of Aalter in 2019 the fourth, and 2 Trees of Beernem in 2021 the fifth, after Vizion design and Netcode. Maarten De Block, who had founded Websites voor KMO in Oostkamp in 2014, joined the Heftig board as CTO after the 2018 deal and later took the company over from Spillebeen. In 2018 Heftig was picked for Scale-up Vlaanderen, a programme run by Agoria and Sirris, with Omar Mohout and Isabel Michiels as mentors. In May 2019, with Spillebeen as CEO, Heftig won the final of The Birdhouse accelerator after being selected from more than 650 companies. In 2020 Heftig and SBB Accountants & Adviseurs organised Online Coffee Break networking sessions in every Flemish province, the first West Flanders edition drawing 55 participants.
Cedric Spillebeen is a co-founder of Air Eu, an AI-assisted website builder made for freelancers, small businesses and organizations. The platform has a free plan and paid plans from 37 euro per month, an AI assistant that helps with site structure, content and translations, and app and expert marketplaces. Spillebeen has described Air.eu as a low-threshold European alternative to Wix and Squarespace for a European SME market of more than 23 million businesses, with the concept to be launched in all 27 EU countries. He works with the team of The Harbour in Ghent on a financing round meant to bridge the first 18 months after launch, and is coached by tech entrepreneurs from Amsterdam and Ghent. Ahead of the launch Air.eu ran an Early Access programme for interested SMEs. He is based in Wingene.
In the news
- Eerst bewijzen dat het werkt. Dan schalen. 🎯 Dat is hoe we Air.eu sinds de lancering begin dit jaar bouwen. Afgelopen maand kozen, ondanks de vakantieperiode, 17 nieuwe bedrijven voor Air.eu. Vandaag valideren we de basis: kan je met Air.eu makkelijker een professionele website bouwen dan met bestaande tools, zonder in te boeten op flexibiliteit? Na maanden itereren zijn gebruikers opvallend enthousiast over de huidige versie. Volgende week zetten we een grote volgende stap: AI. 🤖 Je voert een gesprek met onze AI over je bedrijf en
- Looking for feedback on a small UI component we built for Air.eu. It works as both the AI assistant button and status indicator: ✨ Ready: calm breathing animation ✨ Listening: grows, becomes rounder, brightens and reacts to the cursor ✨ Thinking: double heartbeat ✨ Answer ready: green notification 👉 The goal is to make the interaction feel obvious and responsive, without adding more UI around it. What do you think?
- We just shipped the biggest design update to Air.eu so far. Air.eu now supports 14 different types of website sections, including photo galleries, contact forms and many other building blocks for a professional website. Each section is available in multiple layouts, and every layout comes in 5 colour variations based on the website’s visual identity. Over the past few weeks, our library has grown to 320 different design variations. 👊 But this update is about more than design. It’s an important step towards launching our AI
- We’ve had so many great reactions to this little emoji over the past few days. 🕺 👉 Its only job? Guiding you towards the ideal length for your website copy. 🙂
- A highly requested feature is now live in Air.eu: web forms. 💪 👉 Users can now add simple forms for contact requests, registrations, quote requests, feedback and more. Simple to create. Easy to use. Built to turn visitors into opportunities. 🙌
- A few days ago, we hosted our first Air.eu community event in Wintercircus Ghent. 💪 45 users and partners joined us for an evening of conversations, feedback and new ideas. Thank you to everyone who took the time to be there. Your feedback is already helping us improve Air.eu. ❤️ We're just getting started. 👊 👊 👊 Special thanks to An Daems for the beautiful photos.
- Another milestone for Air.eu. 🙌 This evening, we hosted our very first community event. For one night, Bar Bougie at Wintercircus Ghent became the “Air.eu Café”. There were no presentations. No product demos. No speeches. Just good conversations, drinks, food, and one clear goal: listen.👂 👉 We invited users and expert partners to tell us what we’re doing well, where we can improve, and what they would love to see next. As founders, Niels Vanden Buverie and I believe the real value doesn’t come from building in isolation. It
- Mooie demo van Air.eu vandaag. Van nul naar live website in minder dan 5 minuten. 👊 👊 👊 🤫 En we zijn nog maar net begonnen. De komende maanden tillen we het product naar een volgend niveau. 🚀
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