Overview
Spillebeen founded Heftig, a website-as-a-service company set up in 2013 in Izegem and later continued from Wingene. By late 2018 the software carried more than 6,000 web pages for more than 500 users, with customers including Barco, Ghent University, Unizo, HAAS, Economisch huis Oostende and the city of Roeselare. Growth came partly from buying other web agencies: Websites voor KMO in 2018 was the third acquisition in under three years, Acoma of Aalter in 2019 the fourth, and 2 Trees of Beernem in 2021 the fifth, after Vizion design and Netcode. Maarten De Block, who had founded Websites voor KMO in Oostkamp in 2014, joined the Heftig board as CTO after the 2018 deal and later took the company over from Spillebeen. In 2018 Heftig was picked for Scale-up Vlaanderen, a programme run by Agoria and Sirris, with Omar Mohout and Isabel Michiels as mentors. In May 2019, with Spillebeen as CEO, Heftig won the final of The Birdhouse accelerator after being selected from more than 650 companies. In 2020 Heftig and SBB Accountants & Adviseurs organised Online Coffee Break networking sessions in every Flemish province, the first West Flanders edition drawing 55 participants.
Cedric Spillebeen is a co-founder of Air Eu, an AI-assisted website builder made for freelancers, small businesses and organizations. The platform has a free plan and paid plans from 37 euro per month, an AI assistant that helps with site structure, content and translations, and app and expert marketplaces. Spillebeen has described Air.eu as a low-threshold European alternative to Wix and Squarespace for a European SME market of more than 23 million businesses, with the concept to be launched in all 27 EU countries. He works with the team of The Harbour in Ghent on a financing round meant to bridge the first 18 months after launch, and is coached by tech entrepreneurs from Amsterdam and Ghent. Ahead of the launch Air.eu ran an Early Access programme for interested SMEs. He is based in Wingene.
In the news
- Live from KMO Tech Night at Wintercircus Ghent 🎤 Niels Vanden Buverie just took the stage to show how Air.eu works. The room was buzzing 🔥 Great questions, even better energy. Thanks Teamleader, Donna and Bizzy for sharing the table on #AI for #sales & #marketing. We're still here tonight. Come say hi! 👋 #KMOTechNight
- Tomorrow evening we're at KMO Tech Night in Wintercircus Ghent. 👉 Together with Teamleader, Donna and Bizzy, we're at the table on AI for sales & marketing. No theory, just real questions from entrepreneurs and practical answers. Niels Vanden Buverie will be there for Air.eu. Come say hi! 👋
- Our AI assistant just created its 1,000th website. Many of those are test sites. People trying things out and seeing what the assistant can do. (We have around 120 paid licenses today.) We’re still in validation, and as a team we believe that’s the most important phase for a young product. Right now we can still change almost anything: the onboarding, the pricing, the questions the assistant asks, even who we’re building for. Every day we learn something that makes Air.eu a bit better. Once you start pushing hard on marketing and
- Was leuk! Bedankt Anja Coppin! 🚀
- Another big update this week: SEO. We’re building a lot at Air.eu right now, and one of the areas we’re investing in is #SEO 🔍 Over the past few months, we’ve spoken with copywriters and SEO experts about their frustrations with website builders and custom-built websites. Based on that feedback, we shipped our first major SEO update today. 🚀 Our ambition is simple: SEO experts shouldn’t have to waste time fixing things that should work out of the box. We’re not there yet, but we want every Air.eu website to follow strong
- A big step forward for Air.eu. 🚀 Our AI assistant now turns a short conversation about your business into the first version of your website, in just a few minutes. 👉 Structure, messaging and content are created for you. From there, you stay in control and can easily edit and personalize everything yourself. This is a big step towards the product we want Air.eu to become: less setup, fewer decisions, faster time to value. Now we put it in front of users, validate what works and iterate fast. 🙏 The video below shows the full
- Eerst bewijzen dat het werkt. Dan schalen. 🎯 Dat is hoe we Air.eu sinds de lancering begin dit jaar bouwen. Afgelopen maand kozen, ondanks de vakantieperiode, 17 nieuwe bedrijven voor Air.eu. Vandaag valideren we de basis: kan je met Air.eu makkelijker een professionele website bouwen dan met bestaande tools, zonder in te boeten op flexibiliteit? Na maanden itereren zijn gebruikers opvallend enthousiast over de huidige versie. Volgende week zetten we een grote volgende stap: AI. 🤖 Je voert een gesprek met onze AI over je bedrijf en
- Looking for feedback on a small UI component we built for Air.eu. It works as both the AI assistant button and status indicator: ✨ Ready: calm breathing animation ✨ Listening: grows, becomes rounder, brightens and reacts to the cursor ✨ Thinking: double heartbeat ✨ Answer ready: green notification 👉 The goal is to make the interaction feel obvious and responsive, without adding more UI around it. What do you think?
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.