Overview
Hendrik Franck previously worked at Belgian moving-services scale-up Smooved before co-founding ReadyEvent, a project management tool for event planners built inside Start it @KBC. After ReadyEvent failed to find sufficient traction he and Brent Coppens pivoted twice, ultimately landing on Exhibitly in 2025.
He runs Exhibitly out of Wintercircus in Ghent and serves as CEO. In the company's first nine months the team signed 114 events with organisers including Informa, Easyfairs, the Hyve Group, and the Dubai World Trade Centre, and closed a EUR 1.4M pre-seed round in May 2026 led by NewSchool.vc with 100IN and Allusion Ventures. He describes ReadyEvent as the school where the founders learned what the market actually needed, framing the pivots as a feature rather than a setback.
Career history
In the news
- Leaked footage of... GTA Ghent 👀 Rockstar has been working on GTA 6 for over 10 years. Anton Los needed a few weekends. We rebuilt our office in the Wintercircus Ghent as a playable game. Productivity is down 200%... Release next week. 🔥🔥 FYI, we’re hiring full-stack devs. Fair warning, this is the bar:
- POV: you just joined Exhibitly as a founding dev... We believe in spoiling our people. Purely for productivity reasons, of course. Here's what's waiting on your desk on day one: 💻 MacBook Pro, fully specced¹ 📱 iPhone² 👕 Exhibitly merch³ 🥗 Free lunch⁴ 🍝 Free dinner⁵ ¹ So your builds are fast. ² So you can approve your agents on the toilet. ³ So people at events know who to blame. ⁴ So you don't leave the building. ⁵ Draw your own conclusions. Total cost: don't ask me. We're hiring founding full-stack devs. Link in the comments
- We went from 0 to 150K users this year. Next year, we're aiming for 10x 🚀 🚀 Not a technical guy myself, but I've learned this much: building is hard, but making sure it doesn't break is REALLY hard! We're hiring founding full-stack devs. See comment below
- At Exhibitly.ai, output is king. That's been our motto since day one. Want a good example? Meet Konstantin. 👋 Konstantin was our first hire and is our AI & Data Engineer. Almost five months in, he's brought new features, better ways of working together, and most importantly... damn good croques. Because Konstantin really likes making croque'skes over lunch. So when he merged his first couple of PRs, we did the only reasonable thing: we bought him a croque machine. 4kg of pure output. 🥪 Konstantin isn't only our unofficial CFO
- HLTH USA is one of the most cutting-edge shows we've worked with, so of course they wanted personalisation from the first touchpoint! 🚀 Kudos to Barry Edelman and the team 💪 If you're in healthcare, check it out: https://lnkd.in/eS47yuy3
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