Overview
Jiri Vermeulen is a co-founder of Minze Health and serves as the company's chief product officer, a role he has held since April 2020. He is based in Antwerp and states expertise in innovation management, marketing strategy, business-to-business, strategy and entrepreneurship.
He co-founded Minze Health in May 2015 and was its founding chief executive and a board member until April 2020. He mentored startups at Birdhouse between January 2024 and September 2025, and at Startupbootcamp from January 2014 to May 2015. From June 2012 to May 2015 he worked as a service designer at Claro Partners, and earlier as a product design engineer at D&M DECO from August 2011 to August 2012 and at DesignUM from February to July 2008.
Vermeulen studied industrial product design at HOWEST Hogeschool West-Vlaanderen, then took an MSc in product development at the University of Antwerp and a master's degree in global management at Antwerp Management School. He followed a post-university programme in health economics at EHSAL Management School from 2015 to 2016 and a product management programme at Vlerick Business School in November 2024.
Career history
In the news
- Really proud of what DREW STEEH and Daniel Saltino have built in the US. What stands out to me isn’t just the 500 orders, but the way they got there: staying incredibly close to our first customers, learning quickly from what worked and what didn’t, and gradually turning those learnings into a repeatable commercial approach. Bringing a new way of doing diagnostics into US urology practices requires changing established workflows and building trust one practice at a time. Drew and Dan have done exactly that. 500 is a great milestone,
- Minze Health is hiring a regional sales manager for the eastern United States. Come join us to drive commercial growth and adoption of Minze Homeflow alongside Tom Moore DREW STEEH and Daniel Saltino #MedicalDeviceSales #Urology #DigitalHealth
- It’s rewarding to see the combined efforts of clinical, regulatory, commercial, and technical teams between APOGEPHA Arzneimittel GmbH and Minze Health leading to this milestone. Our digital therapy LUTASTIC+ is now becoming accessible in Germany to men with LUTS through the insurer HanseMerkur. It’s been great working with such dedicated people on this milestone, and I’m excited to see the first patients benefit.
- Happy to welcome Prof. Stefan De Wachter as our Chief Medical Officer. As one of Minze’s co-founders, he will now play an even greater role in shaping the future of digital urology through Minze.
- Congratulations to DREW STEEH and Daniel Saltino !
- I had the pleasure of visiting Dr. Bruha's practice in Florida last month and was inspired by his innovative mindset and patient-centered approach to care. Excited to see HomeFlow from Minze Health helping bring convenient, real-world urology diagnostics to patients in Central Florida.
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