Overview
Martin Vander Ghinste is CEO of Feedelity, a Ghent-based Belgian Company Building customer loyalty and feedback solutions for the retail and hospitality sectors.
He has been a director of Feedback Analytics BV since its incorporation on 3 March 2025 and leads the company as CEO.
Martin Vander Ghinste is co-founder and CEO of Feedelity, a Ghent-based software company that brings guest feedback for restaurant chains into a single inbox. The platform connects Google, Uber Eats, Deliveroo, Instagram, email and other channels, and uses an AI assistant that learns a brand's past replies to draft responses, so managers across a chain can answer in a consistent tone and compare performance between locations. He founded the company with Henri Coorevits and Achilles Demey. The legal entity, Feedback Analytics BV, was incorporated on 3 March 2025 with the three founders as directors, and the product launched in March 2025. In January 2026 Feedelity raised €510,000 from Newschool VC, Scalefund and private investors Gilles Mattelin, Jorn Vanysacker, Wouter Fransoo and Robbrecht Delrue, to expand the team, develop the product and increase marketing. Customers named at that point were Panos, Hawaiian Pokebowl and Pureto. Panos runs Feedelity across nearly 300 points of sale and reported 1,400 hours saved in six months; the Dutch chain De Beren rolled it out across 78 locations in 2026.
In the news
- Calling out all people who get hooked... on seeing other people get hooked. 📣 When Chris from Stacked asked how Feedelity came to be, I got nostalgic. When we started out, our product was rough but that look of excitement on the faces of restaurant owners is what got us where we are today. ...and now we’re looking for people to come and chase the growth with us 👀 We're looking for BDRs for Europe and the UK. On the menu: 🥗 Starter: cold calls (served with a side of lemlist) 🍝 Main: demos with restaurant groups across Europe
- Cue the internal panic at every restaurant chain running its own (or crappy) review tool. 😳 Google Maps scrapers are officially out the door. Since recently, Google Maps asks signed-out visitors to log in before they can see all reviews on a listing. That means every scraper reading Google Maps now sees only a fraction of the reviews. And plenty of chains built their internal review dashboard on exactly that: a scraper. Same for the new wave of AI agents and bots pulling reviews from Maps. The only stable route is the official
- Insane night, Feedelity was close to winning the UNIZO Most Promising SME of the Year 2026. 🏆🤯 Huge congrats to the whole team of Tout Bien Pils! 🍻We’re genuinely happy for you, this one’s more than deserved. Backed by a legend like Rob Van Impe, this SME is anything but average. And we know exactly what we’re toasting with tonight. 😉 A little over a year ago, Henri, Achilles and I started Feedelity with a simple belief: restaurants don’t lack feedback, they lack the time to listen to it. That belief brought us to the finals.
- Slim Chickens UK & Europe opens its first drive-thru in Great Britain this week, in Flintshire. Most of next year's 15 to 20 new sites will be drive-thru's too. Tom Patrick said the new app and AI will make the drive-thru journey as seamless as in-store. But how will you know? In-store works because somebody can see it. 80+ sites have taught this business how to run a Slim Chickens dining room, and almost none of that learning arrived as a report. It came from a manager standing in a room, watching. That's the biggest (and usually
- Auntie Anne's UK & Ireland opened its 51st UK and Ireland store in Cardiff this weekend. Free pretzels at eleven. £2 classics for three weeks. Everybody runs the same playbook. It works. What interests me is what it does to the numbers. For three weeks that store sells at a price it will never charge again, with more staff on than it will ever carry, to a queue that turned up for a ceremony rather than for lunch. Every photo, every post, every first review is produced by a version of the store that is scheduled to be switched
- The craziest two days in London! In 48 hours I: - Got on stage at Hospitality Tech Expo to talk about what guest reviews really tell you. - Sat down in the studio with Chris Fletcher to record an episode of Stacked. - Spent every minute in between at our stand with our driven Feeders Bernt and Jay. A lot of fun. A lot of coffee. A lot of shocked looks because we didn’t bring Belgian chocolates. (Fair point. Noted for next year. ✍️) Chris, thanks for having me. You ask exactly the questions I didn't prepare for, which is probably why
- La Patate just raised funding and is scaling fast. They're looking for someone to build the operational playbook as they grow. 🍟 👉 If you've got multi-site or hospitality ops experience and know someone who fits, tag them below or reach out to me or Gilles Mattelin directly.
- Ten months ago Azzurri Group's CEO Steve Holmes said ASK Italian and Zizzi Restaurants would "strengthen their leading positions." Some ASK sites are becoming Dave's Hot Chicken. The easy read is that Italian casual dining lost to fried chicken. I don't think that's what happened. ASK didn't lose to Dave's. Where ASK and Zizzi sit close together, Azzurri has decided one of them goes. Same owner. Same catchment. In Oxford, the same street. CEO Steve Holmes says those sites were profitable. I believe him. That's the problem: profitable
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