Overview
Maxime co-founded Tracee in Ghent with a focus on bringing AI-powered supply chain intelligence to businesses navigating complex global sourcing. As a non-technical CEO, he leads strategy, commercial, and go-to-market.
At Tracee, Maxime drives the vision and commercial execution, working with enterprise clients on supply chain transparency. His background spans supply chain operations and Entrepreneurship.
Career history
- Co-Founder & CEOApr 2025 - PresentTracee
- Senior Consultant AgritechApr 2025 - PresentADFIAPNETfreelance
- Agronomist AdvisorJan 2025 - PresentVivent Biosignalsfreelance
- OwnerJan 2025 - PresentBiome Ventures bv
- ManagerJul 2018 - Dec 20242Grow
Education
Master's degree, Business Economics2014 - 2015Ghent University
In the news
- Three weeks ago I was in Colombo for the 49th Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) Annual Meetings, hosted by DFCC Bank. Thank you to the DFCC team for the hospitality, and for including me in this recap. I came to talk about farm data. I left thinking mostly about financing. What stayed with me from the conversations with development finance leaders from across Asia and the Pacific: Farm digitisation on its own does not stick. It sticks when it is linked to the financing system, and
- Day 1 of the TitanxData4Food2030 conference is a wrap. It left me with a few reflections that strongly connect with what we are building at Tracee. One message came back in different ways throughout the day: digital traceability is not just a technology challenge. The real challenge is building trust, creating value for every actor in the chain, and making sure the people who generate the data (often farmers and producers) are actually involved in the design. A second important lesson: transparency only becomes powerful when it goes
- Off to a great start with Sensie as we won the innovation award at GreenTech! Proof that our combination of plant-sensing technology with direct microclimate measurement in one integrated design inspires! Time now to get our sensors shipped to impact growing operations worldwide! Looking forward for what's next!
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