Overview
Mike Coeck is a co-founder of Cybernetic Walrus, where he has been chief executive and studio lead since September 2016. He is based in Niel, and states expertise in game development, strategic planning, financial analysis and community development. Since January 2021 he has owned MRC Innovative, and he has sat on the board of the Flemish Games Association since May 2020.
Coeck spent a decade at Uptime Group as a system engineer and technical architect from 1999 to 2009, returning to the company in procurement from 2010 to 2011 and then as an account manager until May 2013. He joined Cronos as Microsoft business development manager in June 2013, working at Microsoft in technology solution sales on behalf of Cronos between October 2013 and March 2014.
He studied informatica at the University of Antwerp and toegepaste informatica at Karel de Grote-Hogeschool, and took a bachelor's degree in Digital Arts and Entertainment, in game development, at HOWEST Hogeschool West-Vlaanderen from 2014 to 2017.
Career history
In the news
- With everything Rip It! Going on you would almost forget there is another Roadside Research Update!
- 3 months. That's all it took to make Rip It! Card Collector. Yes, just THREE months. And today, we're releasing it! I couldn't be prouder of our team at Cybernetic Walrus. What makes this even more impressive is that we built this game with a brand-new team. Admittedly, not new to game development, but new to our studio and our way of working. They jumped straight into our fast-paced Momentum Framework, and somehow managed to survive the ride. 😅 And the results? Well, we're launching with over 70,000 wishlists! I genuinely didn't
- Steam Next Fest is over! So, how did we do with Rip It! Card Collector? Well, Steam just sent us an email telling us we're one of the top-performing demos of this Next Fest. Not going to lie, that's a pretty nice email to receive on a Monday! 😁 But what does that actually mean in numbers? 🎮 54,000 demo players ❤️ Almost 27,000 wishlists during Next Fest 🔥 Over 11,000 players who played the demo AND wishlisted the game Not too shabby for a game that didn't even exist three months ago! And to make things even better, we also
- Here is my biggest tip for anyone planning to participate in the next Steam Next Fest: **Release your demo a few weeks BEFORE the event!** Why? Well, a few reasons: **1. You have time to fix bugs.** No matter how much playtesting and QA you do, players will always find something you missed. Releasing early gives you time to address those issues before the real traffic starts coming in. **2. It's easier to get the attention of content creators.** With over 7,200 demos participating in this Next Fest, content creators have their work
- So apparently, someone thought it would be a good idea to give me a microphone and let me talk about making video games. On November 11th at 11:30 AM, I'll be speaking at #MIGS26 in Montréal! My talk is called "Stop Building Games Nobody Wants: How Early Market Validation Helped Us Make 2 Hit Games." And it looks like I've already lied in the title of my own talk. Because if everything goes according to plan, we might actually have 3 hit games by the time I get on that stage. 😅 After almost 10 years of running Cybernetic Walrus,
- The October Steam Next Fest is packed with over 8,000 new game demos, so getting noticed is a bit like trying to have a conversation at a rock concert. But after day one, Rip It! is sitting firmly around 30th place in the top demos rankings! 👀 Yesterday also marked the day we crossed 25,000 wishlists. Averaging about 2k wishlist daily since last Friday. Now the big question is: can we climb even higher? Last year, Roadside Research finished Steam Next Fest in 11th or 12th place in that same ranking. Can Rip It! reach the same
- A quick update before heading into the weekend! Since noon CET, weve been watching the concurrent player numbers for the Rip It! Card Collector demo steadily climb. Were currently sitting at #23 on Steams most-played demos list! Whats also encouraging is that the average playtime is around 1 hour and 30 minutes, which I think is pretty good for a demo! Very curious to see where these numbers will end up over the weekend!
- We have just released the demo for Rip It! Card Collector! I wanted to share a bit about how this game came to be, because just three months ago, it didn't even exist. Back in June, we came across Librarian: Tidy Up the Arcane Library and thought: what a cool idea! We started discussing it internally in July and wondered if we could create something that offered a similar satisfying incremental experience. But we didn't want to simply replace the library with another setting and the books with something else. We're seeing quite
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