Overview
Nicolas Bartholomeeusen is a co-founder of Curafyt Group, a role he took up in December 2025. He is based in Antwerp. Since May 2021 he has also been the founder of Imby Pet Food, and since December 2021 a strategic advisor to The French Kiss Club.
He spent a decade at Anheuser-Busch InBev, joining in 2011 as a global management trainee and assistant process engineer in packaging before working as a sales representative in convenience and as BBP commercial team lead Gisac. He was financial manager of the brewery operations in Leuven and Belle Vue from 2013, then head of commercial finance UKI, director of finance and strategic planning for the UK and Ireland, and a member of the board of directors, and finally managing director for the Netherlands from January 2019 until April 2021. In 2014 he was a One Young World ambassador.
He studied commercial engineering at the University of Antwerp, with periods at Canisius University in New York, EM Strasbourg Business School, and a summer school in strategic management at the University of International Business and Economics in Beijing. In 2016 he completed executive education in finance at the University of Virginia Darden School of Business. Earlier, he was president of De Chips at the University of Antwerp and interned at Deldo.
Career history
- FounderCURAFYT
In the news
- BAMMM we did it! Yesterday CURAFYT won the Experience Excellence awards a the Becom 2026 Awards! 🏆 In our world, "experience" doesn't mean a slick checkout. It means a worried horse or dog owner gets the right answer to their problems, with their vet in the loop and the science to back it up. That's what we've been building with our entire team at CURAFYT: a brand where the vet, the caretaker and the product work as one. Ten months after the merger with Imby Pet Food, we are more than ready to double down on our mission in 2027 and
- Last week Annemieke Leenders and I spent the day at Unchained, the congress for independent equine vets in the Netherlands. Our main conversation starter was our Fresh & Fertile® study. In a two-year comparison, done as a master thesis with Ghent University (Prof. Daels), veterinarian Eileen Geerinckx and Hof Ter Leeuwe, supplemented mares produced on average one extra embryo per OPU-ICSI session compared to their own previous year (P<0.01). Results we can be proud of!🐴 It was also a great first congress for Annemieke, who
- I keep reading on LinkedIn that Belgian entrepreneurs are too humble and don't brag enough, so here is a little brag post!😎 Less than a year after CURAFYT and Imby Pet Food merged together, we are now nominated for not one, but two Becom Awards 2026. Boomshakalaka! But awards aren’t the dream we are chasing. At CURAFYT, our ambition is to become truly customer excellent, building an experience where animal owners can count on great products, great advice and people who genuinely care. The end goal? Healthier and happier animals
- CURAFYT is a finalists for the Winning Concept Award at the Becom Awards 2026. And not only for that one (more below). I'm a vet. In practice I saw NSAIDs, antibiotics and cortisone prescribed too fast, for problems that often started in the feed bowl. So I dug into the research and asked fellow vets what they were missing. Their answers became our first formulas. Then e-commerce made it harder. Owners now ask a chatbot what to give their horse. Nobody examines the animal. The purchase moved online, the expertise stayed in the
- CURAFYT continues to grow day by day 🚀 Welcome to the team Elias Leocadio ! Excited to onboard so much nutritional expertise. Great to have you on board and excited to work together 🐎!
- Turns out, there’s still a lot I don’t know about horses. 🐎 Earlier this year, Imby Pet Food and CURAFYT joined forces, which meant I suddenly found myself working in the equine industry. One small problem: my knowledge of the horse world was… rather limited. 😅 So last week, Valerie De Clerck and I headed to Aachen for the FEI World Championships 2026. My first major equestrian event since the merger, and probably one of the best places to get a crash course in the industry. It was fascinating to experience the scale, passion
- Our team at CURAFYT is expanding. Welcome Pauline Hillewaere ! #curafyt #horsesupplements #dognutrition #vetrecommended
- Summer slowdown is a great time to reflect🤔. Back in 2021, I started Imby Pet Food as an alternative for meat-based dog food. Whilst our focused was primarily sustainability, we quickly learned that the real beneficiaries of our recipes, were actually dogs with severe food allergies. We can now proudly claim that our products relieve thousands of pets on a daily basis from their allergy complaints. Halleluja! 🙌 Even more exciting, Imby recently became part of CURAFYT. Since joining, the welcome from the entire Curafyt team has
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