Overview
Valerie Clerck is the founder and CEO of curafyt, a company she started in February 2020. She is based in Brussels.
Before founding curafyt, she held a series of short roles in 2019: finance consultant at Nuvella and marketing consultant for banking and insurance at Belfius. In 2018 she founded Stuff & Stories POP UP. From April 2017 to July 2018 she worked at Mars as a communication advisor in corporate affairs for Royal Canin, and between 2016 and 2017 she was a researcher in digital healthcare with Ava Women and Seaver. She began her career as an equine veterinarian at Dierenkliniek de Bosdreef from 2015 to 2016, having completed internships during her studies at the Hagyard Equine Medical Institute, Rood & Riddle Equine Hospital, Dubai Equine Hospital and Summerhill S between 2008 and 2014.
Clerck studied veterinary medicine at Ghent University, taking a bachelor's degree cum laude in 2011 and a master's in 2014. She completed an MBA at Vlerick Business School in 2019, which included the Babson Build Entrepreneurship Program at Babson College.
Career history
- FounderCURAFYT
In the news
- Yesterday, CURAFYT won the Experience Excellence Award at the Becom Awards! 🏆 We were finalists in two categories, and taking home this award feels particularly special. Because while growth and innovation are important, there’s something incredibly rewarding about being recognised for the experience you give your customers. I believe two things made the difference. First, the merger with Imby Pet Food. Bringing two brands and customer bases together is never straightforward. Customers have their habits, their trust in a brand,
- This week the second and third generation of Beaulieu International Group spent a full day together on strategy. We expected a tough conversation. What we found surprised all of us. We were far more aligned than any of us thought. I think that surprise is common in family businesses, so here is how we got there. Every family member first filled in a questionnaire alone. No discussion, no influence. Then each branch laid its answers side by side, looked at where it agreed and where it didn't, and talked through the differences
- CURAFYT is a finalists for the Winning Concept Award at the Becom Awards 2026. And not only for that one (more below). I'm a vet. In practice I saw NSAIDs, antibiotics and cortisone prescribed too fast, for problems that often started in the feed bowl. So I dug into the research and asked fellow vets what they were missing. Their answers became our first formulas. Then e-commerce made it harder. Owners now ask a chatbot what to give their horse. Nobody examines the animal. The purchase moved online, the expertise stayed in the
- Our values decide who joins CURAFYT, and also who leaves. Three people started this month. They were hired on attitude first, skills second. Here's why, and how we got there. Early in my career at Mars I saw what a defined culture does to a company, and how much it matters once you scale. Still, as a startup it's not the first thing you do. It feels like a waste of time when there are orders to ship. And it's a bit odd to sit down alone and decide what the company's values are. A few (mis)hires changed my mind. I couldn't
- Vorige week gaf ik een live webinar voor de dierenartsen en therapeuten van Dier en Kruid. We hebben het over postzegels gehad 📮 . Zo leg ik methylgroepen uit. Elke cel verstuurt duizenden brieven per dag, en elke brief heeft een postzegel = methylgroep nodig. Bij de mens gebeurt het methyleringsproces naar schatting 8 triljoen keer per minuut. Een methylgroep is daarmee net zo essentieel als zuurstof en water. Drukken kan de cel ze niet. Ze komen binnen via het voer. Bij de eicel komt daar één ding bij: ze koopt haar voorraad
- Meet Lander. Our AI wizard. Everyone keeps saying developers will be replaced by AI. Not if your name is Lander T'Kindt. Yes, Claude lets us do a lot ourselves these days. But Claude also talks like a developer. Half the time I feel like I'm getting a Harry Potter spell instead of an answer. Webhooks, deployments, some incantation about an API. That's the moment we go "Laaaandeeer, we need you!" Happy to have you on board at CURAFYT!
- This is why we merged. If you want to get to know Imby and Nicolas Bartholomeeusen, watch this. 👇 I always said I didn't want to build alone. Not because I can't, but because I believe a founding team with more people is smarter, faster, stronger. You catch each other's blind spots. You move quicker. Finding a like-minded founder is the hard part. Plenty of people say they want to be an entrepreneur. Actually doing it, day after day, is a completely different thing. Nico did. He'd already proven himself with Imby long before we
- What connects us is stronger than what once separated us. We don't often share our personal life as a family. But I wanted to post this, partly to answer the press, who often talks about the family disputes. But that's only a small part of the truth. Like in any business, there have been difficult moments. Some of them public, some of them not. But what brings us together is stronger than any of that. Shared values, shared history, and a lot of gratitude. We don't forget where we come from. Today we remembered my grandfather Roger
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