Overview
Founded in 2018 by Zhong Xu and Jan Hollez, Deliverect solves a core operational problem for restaurants: managing orders from multiple delivery platforms through a single integration layer. Instead of manually juggling tablets for each delivery app, restaurant staff see all incoming orders in one place, synchronized with their existing POS system.
The company grew rapidly during the COVID-19 period as food delivery volumes accelerated globally. It achieved Unicorn status and now operates across dozens of countries, serving restaurant chains, ghost kitchens, and hospitality groups. Total funding raised stands at $332M.
In December 2024, Deliverect acquired Tabesto, a French self-ordering kiosk company, extending its platform from delivery channel management into in-venue ordering.
Deliverect is headquartered in Ghent and represents one of the city's most significant startup success stories alongside TechWolf and Showpad.
Media & appearances
- The HarbourYouTubeJAN HOLLEZ - From Startup to Unicorn: The Deliverect Story with Jan HollezFounded ~2018 by Hollez and co-founders to connect restaurants with delivery channels; raised €3M, €16M, €65M and €150M rounds and became a unicorn with ambitions to be the global category leader in delivery.
- Ben's MentorsYouTubeHoe Maak Je Presentaties Die Miljoenen Ophalen?Shoow designed the investor deck that helped Deliverect raise $65 million in its Series funding, the turning point that pushed Matthias full-time.
- Ben's MentorsYouTubeJürgen Ingels: Succes Als Ondernemer Is Niet Wat Je Denkt!Cited as one of the successful companies from the Smartfin portfolio.
- SuperNovaYouTubeDeliverect’s moonshot: delivering the first hamburger to the moon | Polestar Conversations Ep. 4Belgian unicorn connecting delivery platforms with restaurants; grew from 0 to 500 people in three years and frames its vision as delivering the first hamburger to the moon.
- SuperNovaYouTubeSuperHero Conversations EP4 | Zhong Xu - CEO and co-founder of DeliverectDigital order management system for restaurants and retailers, founded 2019, powering 60,000+ locations in 50 markets with ~500 staff and 13 offices, nearing 1 billion orders processed.
- SuperNovaYouTubeSuperHero Conversations EP3 | Sven De Cleyn - imec.istart & Niels Van Damme - OTIVThe one unicorn in imec.istart's portfolio, one of five Belgian tech unicorns.
- ConnexiYouTube#82 Jean-Paul Godfroy (Huswell) over actie, samenwerking en balans als sleutel tot succes.Used as an analogy: Huswell wants to be the Deliverect/Uber-style one-stop platform for the short-term rental industry.
- BlackBird Business EventsYouTubeBlackBird Podcast aflevering 59: Jürgen IngelsMentioned as a company SmartFin helped build.
Stated facts & numbers
- The Deliverect investor deck Shoow designed helped raise $65 million.Ben's Mentors 2026-03-040:21:00
- Deliverect was founded around 2018, roughly 8 years before the recording.The Harbour 2026-05-280:34:16
- Deliverect's first round was €3 million in 2019, described as enormous for a seed in the Benelux at the time.The Harbour 2026-05-280:38:24
- Less than a year after the seed, Deliverect raised a ~€16 million round with Omers.The Harbour 2026-05-280:39:24
- Deliverect raised €65 million in 2021 and €150 million about a year later.The Harbour 2026-05-280:40:56
- Deliverect was founded at the end of 2018.SuperNova 2025-12-030:01:37
- Deliverect grew from zero to 500 employees in three years and has held at ~500 people for the past two to three years.SuperNova 2025-12-030:01:37
- Deliverect reached unicorn status after roughly two and a half to three years.SuperNova 2025-12-030:02:08
Funding & milestones
5 events found for Deliverect · 2019–2024
Series AVenture / equity1 source€3M
Reported amount €3,000,000
Contemporaneous CEO interview reports €3m Series A financing from Newion and SmartFin.
Series BVenture / equity1 source€16.25M
Reported amount €16,250,000
Company announcement reports €16.25m Series B financing; founders also participated.
Series CVenture / equity1 source$65M
Reported amount $65,000,000
Company release announces $65m Series C financing; processed order value is a separate operational metric.
Series DVenture / equity1 sourceMore than $150M
Company announcement reports more than $150m Series D funding, with a separate $1.4bn valuation.
InvestorsCoatue ManagementAlkeon Capital ManagementAcquisition1 sourceAmount not disclosed
Deliverect acquired Tabesto on December 3, 2024; this is not an acquisition of Deliverect or a financing received by Deliverect. The purchase price was not disclosed in the company announcement.
Recorded history so far. Original currencies are preserved; amounts in different currencies are not added together. Debt, grants, acquisitions and listings are separate event types. Undated events appear last.
Profile narrative
- Deliverect Series D 2022 - $150M Series D led by Coatue2022$1.4B valuation (Unicorn)
- Deliverect Acquires Tabesto 2024 - Acquired TabestoDec 2024
Key people
In the news
- So proud of our Deliverect retail team to win the technology vendor of the year award at Retail Technology Innovation Hub Awards for our work with Asda and rolling out with all their stores! Well done team 🚀! #retail #commerce #delivery
- 30 minutes. That's the magic number in delivery. At Deliverect, we love numbers. So we dug into our data across 1.6 billion orders to see how delivery time changes the way guests rate their food. What the data shows: • Under 30 minutes, bad reviews stay at around 1 in 20 • Past 30 minutes, they start to climb • By 45 minutes, the risk has doubled • At 90 minutes or more, it's 1 in 3 And 9 in 10 of those extra bad reviews are about the wait, not the food. Why 30 minute is the magic number: it's the line guests and delivery apps both
- 108,000 restaurant locations around the world. 💥 We closed Q3 at Deliverect on a +$18 billion GMV run rate and crossed 50,000 locations in the US alone. 🔥 108,000 committed locations globally, 50,000+ in the US 🔥 $18B GMV run rate flowing through the platform 🔥 Almost 40,000 locations added in the last year Last month we brought the Digital Ordering Club to Barcelona, the world's top restaurant brands in one room, talking about where ordering goes next. Here's what's clear: in the age of AI, the big chains are accelerating.
- Yesterday I was walking in SoHo and hit 3 of our customers in the US 🇺🇸 Juice at JOE & THE JUICE. Coffee at Pret A Manger. And yes, ice cream at Van Leeuwen Ice Cream. Research purposes 😅. Every one of these stores runs its orders through Deliverect. And they're not the exception. More than 50,000 restaurants across the US now use Deliverect to run their online orders, delivery and in-store tech. That ranges from the corner spot to some of the biggest chains in the country. The US is where a big part of our story is being
- Everyone’s talking about AI personal assistants like (Muse, Instinct, Dots...), but not everyone understand how it really works. So I wanted show a real live workflow. Last week, mid-meeting day at our Netherlands office, I sent one WhatsApp message to my personal assistant: “I want some KFC, order me 2 crunchy burgers for pickup.” Then I went back to work. My assistant found KFC’s menu, checked prices, built the order on KFC’s own website, paid, and confirmed pickup. I just walked over and got my burgers. The best part? KFC
- Ben je het nog niet niet moe? Zou je niet beter stoppen?” “Je gelooft in je eigen sprookjes.” "Wanneer gaat het écht iets opleveren." Ik hoor wel wekelijks een variant. Het voelt niet fijn aan maar het geeft mij net meer vuur om door te gaan. Die honger om waarde te creëren blijft. En elke dag die voorbijgaat, komt niet terug. Wat mij daarbij enorm heeft geholpen, is te horen hoe andere ondernemers hun weg hebben gezocht en gevonden. Ik ga al een paar jaar mee naar Trends Winter University, waar Belgische ondernemers,
- Ben je het nog niet niet moe? Zou je niet beter stoppen?” “Je gelooft in je eigen sprookjes.” "Wanneer gaat het écht iets opleveren." Ik hoor wel wekelijks een variant. Het voelt niet fijn aan maar het geeft mij net meer vuur om door te gaan. Die honger om waarde te creëren blijft. En elke dag die voorbijgaat, komt niet terug. Wat mij daarbij enorm heeft geholpen, is te horen hoe andere ondernemers hun weg hebben gezocht en gevonden. Ik ga al een paar jaar mee naar Trends Winter University, waar Belgische ondernemers,
- So excited to announce the partnership with COBS Bread in North America! 🇨🇦 🇺🇸 Let's go team! COBS Bread has officially deployed Deliverect to standardize digital ordering across their 200+ locations! 🚀 As one of the fastest-growing bakery franchises in North America, keeping operations simple and reliable is top priority. As Ligia Costa, PMP, MBA Senior Director of Technology at COBS Bread, put it: "Our bakery teams should be able to focus on baking fresh products and serving their customers, not managing disconnected
Open roles
- Account ExecutiveGhent, Flemish Region · Aug 26, 2026
- Head of Infrastructure & SecurityGhent, Flemish Region · Jun 11, 2026
Alumni 2 went on to found or lead
Tijl CoenenMarket Lead DACH→Co-Founder at Fyndera
Xander BerkeinTeam Lead→CTO & Founder at Donna
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
Related profiles
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